Beauty and personal care · Metro area · Nebraska
Salons, barbers and spas in the Omaha, NE-IA metro area
The salons, barbers and spas in the Omaha, NE-IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #42 of 387 scored metro areas
#1 of 3 scored metro areas based in Nebraska
- Listings
- 1,566
- 298 chain locations (19%)
- Official establishments
- 501
- +7.1% since 2019
- Household spending a year
- $414.5M
- On personal care products and services · $1,063 a household
- Spending per listing
- $265K
- 24% above the U.S.
- Listings per 10k households
- 40.2
- 15% below the U.S.
- Population, 2025
- 1,009,836
- +4.2% since 2020
See the salons, barbers and spas around any address in the Omaha metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Omaha metro area comes to about $414.5M a year: $1,063 per household, 6% above the U.S. average. That works out to $265K per business, 24% above the U.S. figure of $213K.
There are 1,566 salons, barbers and spas on map listings in the Omaha metro area as of September 2026. Of those, 298 are chain locations, or 19%, against 15% across the U.S. Per 10,000 households, that is 40.2, 15% below the U.S. rate of 47.2.
In 2023, official counts showed 501 businesses with payroll in the Omaha metro area classed as personal care services, up 7.1% from 2019. That is one for every 778 households, against one for every 804 across the U.S. Official counts also show 3,563 one-person businesses without payroll. Since fiscal 2022, 31 SBA-backed loans worth $9.1M have gone to businesses classed as personal care services in the Omaha metro area.
Between 2020 and 2025, the population of the Omaha metro area grew 4.2%, faster than the U.S. (+3.1%). The Omaha metro area scores 67 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #42 of 387 scored metro areas and #1 of 3 scored metro areas based in Nebraska. That puts it in the top quarter of metro areas.
How the Omaha metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Omaha metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.2 | 39.6 | 47.2 |
| Spending per listing | $265K | $253K | $213K |
| Households per official establishment | 778 | 868 | 804 |
| Official establishment growth, 2019–2023 | +7.1% | +3.8% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,063 | $1,004 | $1,005 |
| Median household income | $84,829 | $76,475 | $80,734 |
| Groundwork market score | 67 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 501+7.1% over the period
- Employees, 2023
- 2,631
- Annual payroll, 2023
- $81.1M
- One-person businesses, 2023
- 3,563Businesses with no payroll
- Map listings, September 2026
- 1,566298 chain locations
- Listings at the U.S. rate for this spending
- 1,949The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 31
- Amount
- $9.1M
SBA-backed loans to businesses classed as personal care services in the Omaha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Omaha metro area
- Population, 2025 estimate
- 1,009,836+4.2% since 2020
- Households
- 389,812
- Median age
- 37.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 4,346 sq. mi.
- People per square mile
- 226
- Median household income
- $84,829+25.0% vs. 2015–2019, before inflation
- Average household income
- $113,627
- Median home value
- $268,600
- Jobs located here
- 507,201
- Daytime population
- 999,164Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Omaha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for salons, barbers and spas, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Omaha metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 67 | 1,566 | 40.2 | $265K | +4.2% | #42 of 387 |
| 2Grand Island, NE | 58 | 108 | 35.6 | $263K | +1.5% | #106 of 387 |
| Sioux City, IA-NE-SD | 56 | 237 | 42.7 | $228K | +1.0% | #134 of 387 |
| 3Lincoln, NE | 50 | 585 | 41.5 | $239K | +3.3% | #192 of 387 |
Other business types in the Omaha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons62
- Barbershops75
- Nail salons82
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Omaha, NE-IA metro area?
As of September 2026, map listings count 1,566 salons, barbers and spas in the Omaha metro area. 298 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 501 businesses with payroll classed as personal care services in 2023, up 7.1% from 2019. Another 3,563 one-person businesses have no payroll, by official counts.
How much do households in the Omaha, NE-IA metro area spend on personal care products and services?
About $414.5M a year, or $1,063 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 1,566 salons, barbers and spas on map listings, it comes to $265K per business. It is estimated from the incomes of the 389,812 households in the Omaha metro area and national spending patterns by income.
How does the Omaha, NE-IA metro area compare with the U.S. for salons, barbers and spas?
The Omaha metro area has 40.2 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $265K, 24% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Omaha metro area would have about 1,949, against 1,566 on map listings. There is one business with payroll in the industry for every 778 households, against one for every 804 across the U.S. The official count rose 7.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Omaha, NE-IA metro area growing?
Population estimates put the Omaha metro area at 1,009,836 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 389,812 households. The median household income in the Omaha metro area is $84,829 a year, 5% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Omaha metro area scores 67 for salons, barbers and spas (upper middle), #42 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Omaha metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Omaha metro area
Screening a site or an acquisition in the Omaha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Omaha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.