Beauty and personal care · Metro area · California
Salons, barbers and spas in the Visalia, CA metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Visalia, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #16 of 387 scored metro areas
#3 of 25 scored metro areas based in California
- Listings
- 507
- 73 chain locations (14%)
- Official establishments
- 83
- +36.1% since 2019
- Household spending a year
- $136.3M
- On personal care products and services · $952 a household
- Spending per listing
- $269K
- 26% above the U.S.
- Listings per 10k households
- 35.4
- 25% below the U.S.
- Population, 2025
- 485,146
- +2.4% since 2020
See the salons, barbers and spas around any address in the Visalia metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Visalia metro area is 72 (upper middle), #16 of 387 scored metro areas and #3 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for salons, barbers and spas.
Households in the Visalia metro area spend about $136.3M a year on personal care products and services, or $952 per household, 5% below the U.S. average. Spread across 507 salons, barbers and spas, that is $269K per business, 26% above the U.S. figure of $213K.
The Visalia metro area has 507 salons, barbers and spas on map listings as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. That comes to 35.4 for every 10,000 households, 25% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Visalia metro area was 83 in 2023, up 36.1% from 2019. That is one for every 1,725 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $252K has gone to businesses classed as personal care services in the Visalia metro area. Between 2020 and 2025, the population of the Visalia metro area grew 2.4%, slower than the U.S. (+3.1%).
How the Visalia metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Visalia metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.4 | 51.4 | 47.2 |
| Spending per listing | $269K | $223K | $213K |
| Households per official establishment | 1,725 | 670 | 804 |
| Official establishment growth, 2019–2023 | +36.1% | +18.8% | +14.1% |
| Population growth, 2020–2025 | +2.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $952 | $1,149 | $1,005 |
| Median household income | $71,300 | $99,122 | $80,734 |
| Groundwork market score | 72 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 83+36.1% over the period
- Employees, 2023
- 419
- Annual payroll, 2023
- $12.7M
- One-person businesses, 2023
- 1,560Businesses with no payroll
- Map listings, September 2026
- 50773 chain locations
- Listings at the U.S. rate for this spending
- 641The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $252K
SBA-backed loans to businesses classed as personal care services in the Visalia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Visalia metro area
- Population, 2025 estimate
- 485,146+2.4% since 2020
- Households
- 143,195
- Median age
- 32.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 2.1
- Land area
- 4,824 sq. mi.
- People per square mile
- 99
- Median household income
- $71,300+43.5% vs. 2015–2019, before inflation
- Average household income
- $92,178
- Median home value
- $330,100
- Jobs located here
- 170,584
- Daytime population
- 466,926Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Visalia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring metro areas in California for salons, barbers and spas, numbered among those based in California, with the Visalia metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 81 | 261 | 30.3 | $301K | +5.1% | #3 of 387 |
| 2Yuba City, CA | 75 | 241 | 38.9 | $256K | +3.3% | #10 of 387 |
| 3Visalia, CA | 72 | 507 | 35.4 | $269K | +2.4% | #16 of 387 |
| 4Bakersfield-Delano, CA | 71 | 1,009 | 35.4 | $268K | +2.3% | #20 of 387 |
| 5Stockton-Lodi, CA | 71 | 1,011 | 41.2 | $264K | +5.5% | #23 of 387 |
| 6Hanford-Corcoran, CA | 68 | 159 | 36.1 | $261K | +1.0% | #38 of 387 |
| 7El Centro, CA | 67 | 161 | 32.4 | $267K | +1.1% | #41 of 387 |
| 8Santa Cruz-Watsonville, CA | 59 | 437 | 45.1 | $269K | −4.7% | #92 of 387 |
| 9Fresno, CA | 59 | 1,573 | 42.5 | $231K | +3.2% | #96 of 387 |
| 10Vallejo, CA | 58 | 739 | 46.9 | $242K | +0.6% | #109 of 387 |
Other business types in the Visalia metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons76
- Barbershops46
- Nail salons58
- Spas and skin care76
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Visalia, CA metro area?
Map listings as of September 2026 show 507 salons, barbers and spas in the Visalia metro area. 73 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 83 businesses with payroll classed as personal care services in 2023, up 36.1% from 2019. Another 1,560 one-person businesses have no payroll, by official counts.
How much do households in the Visalia, CA metro area spend on personal care products and services?
About $136.3M a year, or $952 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 507 salons, barbers and spas on map listings, it comes to $269K per business. It is estimated from the incomes of the 143,195 households in the Visalia metro area and national spending patterns by income.
How does the Visalia, CA metro area compare with the U.S. for salons, barbers and spas?
The Visalia metro area has 35.4 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $269K, 26% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Visalia metro area would have about 641, against 507 on map listings. There is one business with payroll in the industry for every 1,725 households, against one for every 804 across the U.S. The official count rose 36.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Visalia, CA metro area growing?
Population estimates put the Visalia metro area at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. The median household income in the Visalia metro area is $71,300 a year, 12% below the U.S. median of $80,734. That rose 43.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Visalia metro area scores 72 for salons, barbers and spas (upper middle), #16 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Visalia metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Visalia metro area
Screening a site or an acquisition in the Visalia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.