Market rankings · Beauty and personal care
Top markets for barbershops
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for barbershops. The score weighs household spending per shop, households per business, population growth and spending power.
- Listings in the U.S.
- 68,854
- 8,313 chain locations (12%)
- Official establishments
- 7,789
- +28.5% since 2019
- Household spending a year
- $129.8B
- On personal care products and services
- Listings per 10k households
- 5.3
- Spending per listing: $1.9M
A site report maps the barbershops on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 68,854 barbershops in the U.S. Of those, 8,313 are chain locations, or 12%. That is 5.3 per 10,000 households.
Household spending on personal care products and services in the U.S. comes to about $129.8B a year: $1,005 per household. That is about $1.9M of household spending for each shop on map listings. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in the U.S. was 7,789 in 2023, up 28.5% from 2019. They employ 29,017 people, with $976.9M in annual payroll. Official counts list 140,930 one-person businesses without payroll.
The Bozeman, MT metro area has the highest market score for barbershops among 387 scored metro areas, at 92. In the 10 highest-scoring metro areas, the median spending per shop is 93% above the U.S. figure, and the median rate of listings per household is 45% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 16Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 481 | 3.3 | $3.6M | +2.6% |
| 26Sacramento-Roseville-Folsom, CA | 75 | 396 | 4.5 | $2.5M | +3.2% |
| 32San Jose-Sunnyvale-Santa Clara, CA | 72 | 245 | 3.6 | $4M | −0.6% |
| 35San Francisco-Oakland-Fremont, CA | 72 | 684 | 3.9 | $3.4M | −2.4% |
| 39Grand Rapids-Wyoming-Kentwood, MI | 71 | 159 | 3.6 | $2.9M | +2.8% |
| 59Cincinnati, OH-KY-IN | 69 | 400 | 4.4 | $2.3M | +2.7% |
| 61Columbus, OH | 69 | 411 | 4.8 | $2.2M | +4.7% |
| 64Seattle-Tacoma-Bellevue, WA | 68 | 649 | 4.0 | $3.1M | +3.3% |
| 66St. Louis, MO-IL | 68 | 474 | 4.1 | $2.5M | −0.2% |
| 79Denver-Aurora-Centennial, CO | 65 | 537 | 4.4 | $2.7M | +4.1% |
| 87Austin-Round Rock-San Marcos, TX | 64 | 488 | 4.9 | $2.2M | +14.0% |
| 92Indianapolis-Carmel-Greenwood, IN | 63 | 443 | 5.3 | $2M | +5.4% |
| 97Las Vegas-Henderson-North Las Vegas, NV | 62 | 368 | 4.3 | $2.3M | +5.8% |
| 102Portland-Vancouver-Hillsboro, OR-WA | 61 | 355 | 3.5 | $3.2M | +1.0% |
| 113Richmond, VA | 60 | 243 | 4.6 | $2.2M | +5.5% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Bozeman, MT | 92 | 15 | 2.9 | $3.8M | +7.7% |
| 2Reno, NV | 91 | 51 | 2.3 | $4.7M | +5.0% |
| 3Amherst Town-Northampton, MA | 89 | 20 | 3.2 | $3.3M | +10.4% |
| 4Sioux Falls, SD-MN | 84 | 45 | 3.7 | $2.8M | +9.5% |
| 5Rochester, MN | 82 | 22 | 2.4 | $4.7M | +2.0% |
| 6Wildwood-The Villages, FL | 81 | 14 | 2.0 | $4.5M | +21.1% |
| 7Burlington-South Burlington, VT | 80 | 23 | 2.4 | $4.4M | +0.9% |
| 8Santa Rosa-Petaluma, CA | 80 | 67 | 3.5 | $3.4M | −0.4% |
| 9Iowa City, IA | 79 | 21 | 2.9 | $3.5M | +4.1% |
| 10Olympia-Lacey-Tumwater, WA | 78 | 51 | 4.3 | $2.5M | +2.8% |
| 11Gettysburg, PA | 77 | 14 | 3.4 | $3M | +3.6% |
| 12Columbus, IN | 77 | 12 | 3.6 | $2.8M | +4.3% |
| 13Ogden, UT | 77 | 92 | 4.3 | $2.6M | +5.3% |
| 14Traverse City, MI | 76 | 16 | 2.4 | $4.2M | +2.2% |
| 15Ames, IA | 76 | 12 | 2.4 | $4.1M | +2.2% |
| 16Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 481 | 3.3 | $3.6M | +2.6% |
| 17Longview-Kelso, WA | 76 | 12 | 2.7 | $3.5M | +3.5% |
| 18Charlottesville, VA | 76 | 27 | 3.0 | $3.4M | +3.1% |
| 19Mount Vernon-Anacortes, WA | 76 | 18 | 3.4 | $3.1M | +2.4% |
| 20Bend, OR | 76 | 38 | 3.6 | $3M | +7.0% |
| 21Helena, MT | 76 | 16 | 4.1 | $2.5M | +7.7% |
| 22Stockton-Lodi, CA | 76 | 118 | 4.8 | $2.3M | +5.5% |
| 23Omaha, NE-IA | 75 | 144 | 3.7 | $2.9M | +4.2% |
| 24Oxnard-Thousand Oaks-Ventura, CA | 75 | 121 | 4.3 | $2.8M | −1.5% |
| 25Des Moines-West Des Moines, IA | 75 | 126 | 4.3 | $2.5M | +6.7% |
| 26Sacramento-Roseville-Folsom, CA | 75 | 396 | 4.5 | $2.5M | +3.2% |
| 27Santa Fe, NM | 74 | 20 | 2.8 | $3.6M | +1.2% |
| 28Chambersburg, PA | 74 | 19 | 3.0 | $3.3M | +3.0% |
| 29Manchester-Nashua, NH | 74 | 87 | 5.2 | $2.2M | +2.5% |
| 30Kahului-Wailuku, HI | 73 | 13 | 2.3 | $4.9M | −2.5% |
| 31Durham-Chapel Hill, NC | 73 | 126 | 5.1 | $1.9M | +7.5% |
| 32San Jose-Sunnyvale-Santa Clara, CA | 72 | 245 | 3.6 | $4M | −0.6% |
| 33Mankato, MN | 72 | 11 | 2.7 | $3.7M | +1.2% |
| 34Midland, MI | 72 | 10 | 2.9 | $3.6M | +0.3% |
| 35San Francisco-Oakland-Fremont, CA | 72 | 684 | 3.9 | $3.4M | −2.4% |
| 36Salinas, CA | 72 | 45 | 3.4 | $3.3M | −1.5% |
| 37Anchorage, AK | 72 | 53 | 3.6 | $3.2M | +1.9% |
| 38Idaho Falls, ID | 72 | 21 | 3.8 | $2.6M | +9.8% |
| 39Grand Rapids-Wyoming-Kentwood, MI | 71 | 159 | 3.6 | $2.9M | +2.8% |
| 40Ann Arbor, MI | 71 | 61 | 4.1 | $2.7M | −0.4% |
| 41Billings, MT | 71 | 29 | 3.7 | $2.7M | +4.8% |
| 42Bismarck, ND | 71 | 23 | 4.1 | $2.6M | +4.5% |
| 43Lexington Park, MD | 71 | 36 | 4.7 | $2.5M | +2.1% |
| 44Coeur d’Alene, ID | 71 | 34 | 4.8 | $2.1M | +11.0% |
| 45Wausau, WI | 70 | 12 | 2.1 | $4.8M | +1.0% |
| 46Madison, WI | 70 | 87 | 2.9 | $3.8M | +4.1% |
| 47Janesville-Beloit, WI | 70 | 18 | 2.7 | $3.6M | +1.7% |
| 48Monroe, MI | 70 | 19 | 3.0 | $3.3M | +0.7% |
| 49Cedar Rapids, IA | 70 | 38 | 3.3 | $3M | +1.0% |
| 50Asheville, NC | 70 | 52 | 3.2 | $2.8M | +3.6% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Shelton, WA | 96 | 5 | 1.9 | $5.3M | +7.8% |
| 2Hemlock Farms, PA | 94 | 6 | 2.5 | $4.1M | +7.2% |
| 3Hilo-Kailua, HI | 93 | 11 | 1.5 | $6.8M | +4.6% |
| 4Faribault-Northfield, MN | 93 | 5 | 2.1 | $4.9M | +4.2% |
| 5Brainerd, MN | 90 | 8 | 1.9 | $5.1M | +4.3% |
| 6Jefferson, GA | 90 | 9 | 3.2 | $3.1M | +29.3% |
| 7Lake of the Woods, VA | 90 | 5 | 3.4 | $3M | +10.1% |
| 8Centralia, WA | 89 | 9 | 2.7 | $3.5M | +6.7% |
| 9Seaford, DE | 89 | 35 | 3.3 | $2.9M | +16.1% |
| 10Sandpoint, ID | 88 | 6 | 3.0 | $3.2M | +14.8% |
| 11Blackfoot, ID | 87 | 5 | 3.1 | $3.1M | +6.4% |
| 12Elko, NV | 86 | 5 | 2.5 | $4.1M | +2.1% |
| 13Pahrump, NV | 86 | 5 | 2.3 | $3.9M | +10.3% |
| 14Brigham City, UT-ID | 86 | 8 | 3.7 | $2.7M | +12.6% |
| 15Whitewater-Elkhorn, WI | 85 | 7 | 1.6 | $6.4M | +0.8% |
| 16Torrington, CT | 85 | 17 | 3.6 | $3.1M | +2.2% |
| 17Gardnerville Ranchos, NV-CA | 84 | 6 | 2.8 | $4M | +0.9% |
| 18Ellensburg, WA | 84 | 7 | 3.5 | $2.8M | +4.2% |
| 19Warsaw, IN | 83 | 6 | 1.9 | $5.2M | +0.9% |
| 20Watertown-Fort Atkinson, WI | 83 | 7 | 2.0 | $5M | +0.3% |
| 21Kearney, NE | 83 | 6 | 2.6 | $3.7M | +1.9% |
| 22Lebanon-Claremont, NH-VT | 83 | 28 | 3.1 | $3.4M | +1.5% |
| 23Rifle, CO | 82 | 11 | 3.4 | $3.3M | +1.2% |
| 24Auburn, IN | 82 | 5 | 2.9 | $3.3M | +2.9% |
| 25Truckee-Grass Valley, CA | 81 | 9 | 2.1 | $5.2M | −0.4% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Lincoln County, SD | 96 | 7 | 2.5 | $4.5M | +17.5% |
| 2Boone County, IN | 95 | 9 | 3.1 | $3.9M | +13.5% |
| 3Wright County, MN | 94 | 15 | 2.8 | $4.2M | +11.1% |
| 4Chatham County, NC | 93 | 5 | 1.5 | $6.9M | +11.0% |
| 5Sherburne County, MN | 93 | 6 | 1.7 | $6.9M | +6.8% |
| 6Sarpy County, NE | 93 | 20 | 2.7 | $4.3M | +9.0% |
| 7Warren County, IA | 92 | 5 | 2.4 | $4.5M | +9.0% |
| 8St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% |
| 9Anoka County, MN | 91 | 33 | 2.4 | $4.8M | +4.7% |
| 10Hancock County, IN | 91 | 11 | 3.3 | $3.4M | +13.5% |
| 11Mason County, WA | 90 | 5 | 1.9 | $5.3M | +7.8% |
| 12Jefferson County, WV | 90 | 5 | 2.2 | $4.7M | +9.2% |
| 13Gallatin County, MT | 90 | 15 | 2.9 | $3.8M | +7.7% |
| 14Matanuska-Susitna Borough, AK | 90 | 12 | 3.0 | $3.6M | +10.4% |
| 15Albemarle County, VA | 89 | 9 | 2.0 | $5.5M | +5.1% |
| 16Washoe County, NV | 89 | 48 | 2.4 | $4.4M | +4.4% |
| 17Washington County, MN | 89 | 30 | 2.8 | $4.4M | +6.9% |
| 18James City County, VA | 89 | 8 | 2.5 | $4.3M | +6.2% |
| 19Culpeper County, VA | 89 | 5 | 2.6 | $3.9M | +9.3% |
| 20Cherokee County, GA | 89 | 31 | 3.1 | $3.5M | +11.6% |
| 21San Benito County, CA | 89 | 8 | 3.9 | $3.2M | +8.6% |
| 22Walton County, FL | 88 | 8 | 2.3 | $4.2M | +22.9% |
| 23Hampshire County, MA | 88 | 20 | 3.2 | $3.3M | +10.4% |
| 24Placer County, CA | 88 | 69 | 4.4 | $2.8M | +8.9% |
| 25Pike County, PA | 87 | 6 | 2.5 | $4.1M | +7.2% |
Scored: 387 metro areas, 377 small-town markets and 1,356 counties, each with at least 5 barbershops on map listings (counties: 10,000 people or more). Spending per listing is all household spending on personal care products and services over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
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Every market in one Excel file
Barbershops figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Barbershops by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Auburn-Opelika metro area · 61
- AlaskaTop metro area: Anchorage metro area · 72
- ArizonaTop metro area: Lake Havasu City-Kingman metro area · 67
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 53
- CaliforniaTop metro area: Santa Rosa-Petaluma metro area · 80
- ColoradoTop metro area: Greeley metro area · 66
- ConnecticutTop metro area: Waterbury-Shelton metro area · 64
- DelawareTop metro area: Dover metro area · 43
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 59
- FloridaTop metro area: Wildwood-The Villages metro area · 81
- GeorgiaTop metro area: Gainesville metro area · 58
- HawaiiTop metro area: Kahului-Wailuku metro area · 73
- IdahoTop metro area: Idaho Falls metro area · 72
- IllinoisTop metro area: Bloomington metro area · 63
- IndianaTop metro area: Columbus metro area · 77
- IowaTop metro area: Iowa City metro area · 79
- KansasTop metro area: Wichita metro area · 56
- KentuckyTop metro area: Lexington-Fayette metro area · 54
- LouisianaTop metro area: Slidell-Mandeville-Covington metro area · 41
- MaineTop metro area: Portland-South Portland metro area · 69
- MarylandTop metro area: Lexington Park metro area · 71
- MassachusettsTop metro area: Amherst Town-Northampton metro area · 89
- MichiganTop metro area: Traverse City metro area · 76
- MinnesotaTop metro area: Rochester metro area · 82
- MississippiTop metro area: Gulfport-Biloxi metro area · 41
- MissouriTop metro area: Jefferson City metro area · 69
- MontanaTop metro area: Bozeman metro area · 92
- NebraskaTop metro area: Omaha metro area · 75
- NevadaTop metro area: Reno metro area · 91
- New HampshireTop metro area: Manchester-Nashua metro area · 74
- New JerseyTop metro area: Trenton-Princeton metro area · 45
- New MexicoTop metro area: Santa Fe metro area · 74
- New YorkTop metro area: Kingston metro area · 67
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 73
- North DakotaTop metro area: Bismarck metro area · 71
- OhioTop metro area: Cincinnati metro area · 69
- OklahomaTop metro area: Oklahoma City metro area · 54
- OregonTop metro area: Bend metro area · 76
- PennsylvaniaTop metro area: Gettysburg metro area · 77
- Rhode IslandTop metro area: Providence-Warwick metro area · 49
- South CarolinaTop metro area: Spartanburg metro area · 55
- South DakotaTop metro area: Sioux Falls metro area · 84
- TennesseeTop metro area: Chattanooga metro area · 56
- TexasTop metro area: Austin-Round Rock-San Marcos metro area · 64
- UtahTop metro area: Ogden metro area · 77
- VermontTop metro area: Burlington-South Burlington metro area · 80
- VirginiaTop metro area: Charlottesville metro area · 76
- WashingtonTop metro area: Olympia-Lacey-Tumwater metro area · 78
- West VirginiaTop metro area: Morgantown metro area · 50
- WisconsinTop metro area: Wausau metro area · 70
- WyomingTop metro area: Casper metro area · 67
Related business types
- Salons, barbers and spas610,374 listings
- Hair salons301,710 listings
- Nail salons77,706 listings
- Spas and skin care148,223 listings
Questions
Which metro areas have the highest market score for barbershops?
The top 5 are Bozeman, MT (92); Reno, NV (91); Amherst Town-Northampton, MA (89); Sioux Falls, SD-MN (84); and Rochester, MN (82). The score compares each of 387 scored metro areas with the others for barbershops.
How many barbershops are in the U.S.?
The U.S. has 68,854 barbershops on map listings as of September 2026. 8,313 of them (12%) are chain locations. The listings count barbershops. Official counts show 7,789 businesses with payroll classed as barber shops in 2023, up 28.5% from 2019. Official counts also show 140,930 one-person businesses without payroll.
How much do U.S. households spend on personal care products and services?
About $129.8B a year, or $1,005 per household. Spread across the 68,854 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.