Beauty and personal care · Small-town market · Arizona
Salons, barbers and spas in the Show Low, AZ area
The salons, barbers and spas in the Show Low, AZ area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #25 of 538 scored small-town markets
#3 of 4 scored small-town markets based in Arizona
- Listings
- 102
- 9 chain locations (9%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $32.6M
- On personal care products and services · $813 a household
- Spending per listing
- $319K
- 50% above the U.S.
- Listings per 10k households
- 25.5
- 46% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the salons, barbers and spas around any address in the Show Low area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Show Low area scores 75 (high) on the Groundwork market score for salons, barbers and spas, ranking #25 of 538 scored small-town markets and #3 of 4 scored small-town markets based in Arizona. That puts it in the top 10% of small-town markets for salons, barbers and spas.
At $813 per household (19% below the U.S. average), households in the Show Low area spend about $32.6M a year on personal care products and services. Spread across 102 salons, barbers and spas, that is $319K per business, 50% above the U.S. figure of $213K.
There are 102 salons, barbers and spas on map listings in the Show Low area as of September 2026. Chain locations make up 9% of them, against 15% across the U.S. Per 10,000 households, that is 25.5, 46% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Show Low area was 11 in 2023. That is one for every 3,642 households, against one for every 804 across the U.S. Population estimates put the population change in the Show Low area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%).
How the Show Low area compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Show Low area | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.5 | 49.0 | 47.2 |
| Spending per listing | $319K | $208K | $213K |
| Households per official establishment | 3,642 | 849 | 804 |
| Official establishment growth, 2019–2023 | n/a | +39.1% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,017 | $1,005 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 75 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 45
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 248Businesses with no payroll
- Map listings, September 2026
- 1029 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Show Low area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Show Low area
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Show Low area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arizona
Every Arizona market ranked →The highest-scoring small-town markets in Arizona for salons, barbers and spas, numbered among those based in Arizona, with the Show Low area marked.
Top small-town markets in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Safford, AZ | 81 | 34 | 26.7 | $337K | +4.0% | #8 of 538 |
| 2Payson, AZ | 75 | 59 | 25.0 | $350K | +0.9% | #24 of 538 |
| 3Show Low, AZ | 75 | 102 | 25.5 | $319K | +3.0% | #25 of 538 |
| 4Nogales, AZ | 69 | 42 | 24.8 | $335K | +4.8% | #56 of 538 |
Other business types in the Show Low area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas75
- Hair salons77
- Barbershops55
- Nail salons70
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Show Low, AZ area?
As of September 2026, map listings count 102 salons, barbers and spas in the Show Low area. 9 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Another 248 one-person businesses have no payroll, by official counts.
How much do households in the Show Low, AZ area spend on personal care products and services?
About $32.6M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 102 salons, barbers and spas on map listings, it comes to $319K per business. It is estimated from the incomes of the 40,063 households in the Show Low area and national spending patterns by income.
How does the Show Low, AZ area compare with the U.S. for salons, barbers and spas?
The Show Low area has 25.5 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $319K, 50% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Show Low area would have about 153, against 102 on map listings. There is one business with payroll in the industry for every 3,642 households, against one for every 804 across the U.S.
How fast is the Show Low, AZ area growing?
Population estimates put the Show Low area at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. The median household income in the Show Low area is $54,606 a year, 32% below the U.S. median of $80,734. That rose 36.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Show Low area scores 75 for salons, barbers and spas (high), #25 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Show Low area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Show Low area
Screening a site or an acquisition in the Show Low area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.