Beauty and personal care · County · Nebraska
Salons, barbers and spas in Saunders County, NE
The salons, barbers and spas in Saunders County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 89 out of 100: High
Ranked #17 of 2,385 scored counties
#1 of 26 scored counties in Nebraska
- Listings
- 22
- 4 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.6M
- On personal care products and services · $1,080 a household
- Spending per listing
- $437K
- 2.1 times the U.S.
- Listings per 10k households
- 24.7
- 48% below the U.S.
- Population, 2025
- 23,702
- +6.0% since 2020
See the salons, barbers and spas around any address in Saunders County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Saunders County is 89 (high), #17 of 2,385 scored counties and #1 of 26 scored counties in Nebraska. That puts it in the top 10% of counties for salons, barbers and spas.
Household spending on personal care products and services in Saunders County comes to about $9.6M a year: $1,080 per household, 7% above the U.S. average. That is about $437K of household spending for each business on map listings, 2.1 times the U.S. figure of $213K.
Saunders County has 22 salons, barbers and spas on map listings as of September 2026. Of those, 4 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 24.7, 48% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Saunders County, since they leave out counts under 3. Between 2020 and 2025, the population of Saunders County grew 6.0%, faster than the U.S. (+3.1%).
How Saunders County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saunders County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.7 | 39.6 | 47.2 |
| Spending per listing | $437K | $253K | $213K |
| Households per official establishment | n/a | 868 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +14.1% |
| Population growth, 2020–2025 | +6.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,004 | $1,005 |
| Median household income | $94,066 | $76,475 | $80,734 |
| Groundwork market score | 89 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 224 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Saunders County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saunders County
- Population, 2025 estimate
- 23,702+6.0% since 2020
- Households
- 8,899
- Median age
- 40.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 749 sq. mi.
- People per square mile
- 31
- Median household income
- $94,066+37.0% vs. 2015–2019, before inflation
- Average household income
- $111,182
- Median home value
- $271,700
- Jobs located here
- 5,794
- Daytime population
- 16,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saunders County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for salons, barbers and spas, numbered among those based in Nebraska, with Saunders County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
Other business types in Saunders County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas89
- Hair salons86
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Saunders County, NE?
Map listings as of September 2026 show 22 salons, barbers and spas in Saunders County. 4 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Saunders County: counts under 3 are left out. Official counts also show 83 one-person businesses without payroll.
How much do households in Saunders County, NE spend on personal care products and services?
About $9.6M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 22 salons, barbers and spas on map listings, it comes to $437K per business. It is estimated from the incomes of the 8,899 households in Saunders County and national spending patterns by income.
How does Saunders County, NE compare with the U.S. for salons, barbers and spas?
Saunders County has 24.7 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $437K, 2.1 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Saunders County would have about 45, against 22 on map listings.
How fast is Saunders County, NE growing?
Population estimates put Saunders County at 23,702 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 8,899 households. The median household income in Saunders County is $94,066 a year, 17% above the U.S. median of $80,734. That rose 37.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saunders County scores 89 for salons, barbers and spas (high), #17 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saunders County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Saunders County
Screening a site or an acquisition in Saunders County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.