Groundwork

Beauty and personal care · County · New York

Salons, barbers and spas in Sullivan County, NY

How Sullivan County, NY compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #137 of 2,385 scored counties
#1 of 61 scored counties in New York

Listings
77
10 chain locations (13%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$30.8M
On personal care products and services · $979 a household
Spending per listing
$400K
88% above the U.S.
Listings per 10k households
24.5
48% below the U.S.
Population, 2025
80,586
+2.7% since 2020

See the salons, barbers and spas around any address in Sullivan County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For salons, barbers and spas, Sullivan County has a Groundwork market score of 76 (high): #137 of 2,385 scored counties and #1 of 61 scored counties in New York. That puts it in the top 10% of counties for salons, barbers and spas.

Households in Sullivan County spend about $30.8M a year on personal care products and services, or $979 per household, 3% below the U.S. average. That is about $400K of household spending for each business on map listings, 88% above the U.S. figure of $213K.

There are 77 salons, barbers and spas on map listings in Sullivan County as of September 2026. Of those, 10 are chain locations, or 13%, against 15% across the U.S. That is 24.5 per 10,000 households, 48% below the U.S. rate of 47.2.

In 2023, official counts showed 17 businesses with payroll in Sullivan County classed as personal care services. That is one for every 1,849 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $125K have gone to businesses classed as personal care services in Sullivan County. Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).

How Sullivan County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Sullivan County, NY compared with New York and the U.S.
MeasureSullivan CountyNew YorkU.S.
Listings per 10k households24.546.847.2
Spending per listing$400K$228K$213K
Households per official establishment1,849506804
Official establishment growth, 2019–2023n/a+0.4%+14.1%
Population growth, 2020–2025+2.7%−0.6%+3.1%
Spending per household on personal care products and services$979$1,070$1,005
Median household income$72,382$85,974$80,734
Groundwork market score7631

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 17
Employees, 2023
30
Annual payroll, 2023
$690K
One-person businesses, 2023
162Businesses with no payroll
Map listings, September 2026
7710 chain locations
Listings at the U.S. rate for this spending
145The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$125K

SBA-backed loans to businesses classed as personal care services in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sullivan County

Population, 2025 estimate
80,586+2.7% since 2020
Households
31,434
Median age
41.9
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
968 sq. mi.
People per square mile
82
Median household income
$72,382+26.0% vs. 2015–2019, before inflation
Average household income
$105,703
Median home value
$249,000
Jobs located here
27,765
Daytime population
75,219Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sullivan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Sullivan County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385

Other business types in Sullivan County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Sullivan County, NY?

As of September 2026, map listings count 77 salons, barbers and spas in Sullivan County. 10 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 17 businesses with payroll classed as personal care services in 2023. Official counts list 162 one-person businesses without payroll.

How much do households in Sullivan County, NY spend on personal care products and services?

About $30.8M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 77 salons, barbers and spas on map listings, it comes to $400K per business. It is estimated from the incomes of the 31,434 households in Sullivan County and national spending patterns by income.

How does Sullivan County, NY compare with the U.S. for salons, barbers and spas?

Sullivan County has 24.5 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $400K, 88% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Sullivan County would have about 145, against 77 on map listings. There is one business with payroll in the industry for every 1,849 households, against one for every 804 across the U.S.

How fast is Sullivan County, NY growing?

Population estimates put Sullivan County at 80,586 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 31,434 households. The median household income in Sullivan County is $72,382 a year, 10% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 76 for salons, barbers and spas (high), #137 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sullivan County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Sullivan County

Screening a site or an acquisition in Sullivan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.