Market rankings · New York
Nail salons in New York
Markets across New York ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 5,190
- 794 chain locations (15%)
- Official establishments
- 4,329
- +1.2% since 2019
- Household spending a year
- $8.2B
- On personal care products and services
- Listings per 10k households
- 6.7
- 12% above the U.S.
- Spending per listing
- $1.6M
- 5% below the U.S.
- Rank among states
- #49 of 51
- Market score 26 · Lower middle
A site report maps the nail salons on map listings around any address in New York by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5,190 nail salons in New York. Of those, 794 are chain locations, or 15%, against 27% across the U.S. Per 10,000 households, that is 6.7, 12% above the U.S. rate of 6.0.
At $1,070 per household (6% above the U.S. average), households in New York spend about $8.2B a year on personal care products and services. That is about $1.6M of household spending for each salon on map listings, 5% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in New York was 4,329 in 2023, up 1.2% from 2019. That is one for every 1,780 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 85 SBA-backed loans worth $16.7M have gone to businesses classed as nail salons in New York.
Among the 50 states and DC, New York ranks #49 for nail salons, with a Groundwork market score of 26 (lower middle). Of the 13 scored metro areas in or partly in New York, the Kingston metro area scores highest (74). Of the 13 scored small-town markets in or partly in New York, the Oneonta area scores highest (76).
Every market in New York for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New York, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingston, NY | 74 | 18 | 2.4 | $4.3M | +1.1% | #20 of 387 |
| 2Ithaca, NY | 64 | 11 | 2.5 | $3.9M | −1.4% | #72 of 387 |
| 3Albany-Schenectady-Troy, NY | 52 | 188 | 4.9 | $2.1M | +1.9% | #172 of 387 |
| 4Glens Falls, NY | 49 | 23 | 4.2 | $2.3M | −1.9% | #193 of 387 |
| 5Binghamton, NY | 48 | 34 | 3.3 | $2.7M | −1.3% | #202 of 387 |
| 6Watertown-Fort Drum, NY | 45 | 18 | 3.8 | $2.4M | −3.9% | #236 of 387 |
| 7Kiryas Joel-Poughkeepsie-Newburgh, NY | 44 | 180 | 7.1 | $1.6M | +3.0% | #245 of 387 |
| 8Buffalo-Cheektowaga, NY | 42 | 226 | 4.5 | $2.1M | −0.8% | #265 of 387 |
| 9Syracuse, NY | 41 | 122 | 4.5 | $2.2M | −1.3% | #271 of 387 |
| 10Utica-Rome, NY | 38 | 53 | 4.4 | $2.1M | −2.0% | #310 of 387 |
| 11New York-Newark-Jersey City, NY-NJ | 35 | 5,855 | 7.9 | $1.4M | +0.6% | #337 of 387 |
| 12Rochester, NY | 33 | 256 | 5.7 | $1.7M | −0.7% | #344 of 387 |
| 13Elmira, NY | 31 | 16 | 4.5 | $2M | −3.9% | #350 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oneonta, NY | 76 | 8 | 3.4 | $2.7M | +3.8% | #23 of 387 |
| 2Hudson, NY | 75 | 6 | 2.3 | $4.7M | −2.1% | #25 of 387 |
| 3Corning, NY | 74 | 6 | 1.5 | $5.9M | −1.6% | #29 of 387 |
| 4Monticello, NY | 73 | 9 | 2.9 | $3.4M | +2.7% | #36 of 387 |
| 5Olean, NY | 70 | 5 | 1.6 | $5.4M | −2.1% | #57 of 387 |
| 6Auburn, NY | 70 | 7 | 2.2 | $4.1M | −2.3% | #58 of 387 |
| 7Massena-Ogdensburg, NY | 70 | 9 | 2.2 | $4.1M | −2.5% | #59 of 387 |
| 8Plattsburgh, NY | 66 | 13 | 3.9 | $2.4M | −2.0% | #91 of 387 |
| 9Cortland, NY | 62 | 6 | 3.2 | $2.9M | −1.9% | #111 of 387 |
| 10Gloversville, NY | 61 | 8 | 3.5 | $2.6M | −1.6% | #121 of 387 |
| 11Batavia, NY | 57 | 8 | 3.2 | $2.9M | +0.2% | #145 of 387 |
| 12Amsterdam, NY | 52 | 7 | 3.6 | $2.5M | +1.1% | #189 of 387 |
| 13Jamestown-Dunkirk, NY | 51 | 16 | 3.0 | $2.8M | −2.6% | #195 of 387 |
| Seneca Falls, NY | Not scored | 4 | 2.9 | $3.1M | −1.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ulster County, NY | 76 | 18 | 2.4 | $4.3M | +1.1% | #69 of 1,328 |
| 2Otsego County, NY | 72 | 8 | 3.4 | $2.7M | +3.8% | #122 of 1,328 |
| 3Oswego County, NY | 71 | 9 | 1.9 | $4.8M | +1.0% | #128 of 1,328 |
| 4Sullivan County, NY | 71 | 9 | 2.9 | $3.4M | +2.7% | #131 of 1,328 |
| 5Columbia County, NY | 70 | 6 | 2.3 | $4.7M | −2.1% | #143 of 1,328 |
| 6Steuben County, NY | 68 | 6 | 1.5 | $5.9M | −1.6% | #183 of 1,328 |
| 7Wayne County, NY | 67 | 9 | 2.3 | $4M | +0.1% | #201 of 1,328 |
| 8Tompkins County, NY | 67 | 11 | 2.5 | $3.9M | −1.4% | #202 of 1,328 |
| 9St. Lawrence County, NY | 66 | 9 | 2.2 | $4.1M | −2.5% | #231 of 1,328 |
| 10Cattaraugus County, NY | 65 | 5 | 1.6 | $5.4M | −2.1% | #255 of 1,328 |
| 11Cayuga County, NY | 65 | 7 | 2.2 | $4.1M | −2.3% | #258 of 1,328 |
| 12Clinton County, NY | 63 | 13 | 3.9 | $2.4M | −2.0% | #325 of 1,328 |
| 13Cortland County, NY | 60 | 6 | 3.2 | $2.9M | −1.9% | #390 of 1,328 |
| 14Fulton County, NY | 59 | 8 | 3.5 | $2.6M | −1.6% | #414 of 1,328 |
| 15Greene County, NY | 58 | 7 | 3.7 | $2.6M | −1.1% | #442 of 1,328 |
| 16Genesee County, NY | 57 | 8 | 3.2 | $2.9M | +0.2% | #472 of 1,328 |
| 17Rensselaer County, NY | 57 | 27 | 4.0 | $2.6M | −0.2% | #477 of 1,328 |
| 18Madison County, NY | 56 | 8 | 3.0 | $3.2M | −1.2% | #496 of 1,328 |
| 19Herkimer County, NY | 56 | 8 | 3.1 | $2.9M | −1.4% | #497 of 1,328 |
| 20Niagara County, NY | 56 | 30 | 3.3 | $2.8M | −1.5% | #498 of 1,328 |
| 21Chenango County, NY | 55 | 5 | 2.5 | $3.5M | −2.9% | #523 of 1,328 |
| 22Franklin County, NY | 55 | 6 | 3.1 | $2.9M | −1.6% | #526 of 1,328 |
| 23Albany County, NY | 54 | 67 | 5.0 | $2.1M | +2.2% | #554 of 1,328 |
| 24Saratoga County, NY | 54 | 56 | 5.5 | $2.1M | +2.3% | #556 of 1,328 |
| 25Montgomery County, NY | 53 | 7 | 3.6 | $2.5M | +1.1% | #582 of 1,328 |
Show all 62 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Chautauqua County, NY | 52 | 16 | 3.0 | $2.8M | −2.6% | #608 of 1,328 |
| 27Ontario County, NY | 52 | 23 | 4.8 | $2.1M | +0.6% | #614 of 1,328 |
| 28Schenectady County, NY | 52 | 35 | 5.2 | $1.9M | +3.0% | #622 of 1,328 |
| 29Jefferson County, NY | 49 | 18 | 3.8 | $2.4M | −3.9% | #721 of 1,328 |
| 30Putnam County, NY | 49 | 23 | 6.5 | $1.9M | +1.4% | #727 of 1,328 |
| 31Dutchess County, NY | 47 | 72 | 6.2 | $1.8M | +1.5% | #777 of 1,328 |
| 32Erie County, NY | 45 | 196 | 4.8 | $2M | −0.6% | #825 of 1,328 |
| 33Livingston County, NY | 45 | 12 | 4.9 | $1.9M | −0.2% | #826 of 1,328 |
| 34Orange County, NY | 44 | 108 | 7.8 | $1.4M | +4.2% | #871 of 1,328 |
| 35Broome County, NY | 43 | 33 | 4.0 | $2.2M | −1.2% | #883 of 1,328 |
| 36Rockland County, NY | 41 | 100 | 9.6 | $1.2M | +5.9% | #936 of 1,328 |
| 37Oneida County, NY | 39 | 45 | 4.7 | $2M | −2.1% | #962 of 1,328 |
| 38Onondaga County, NY | 37 | 105 | 5.3 | $1.9M | −1.9% | #1,001 of 1,328 |
| 39Chemung County, NY | 36 | 16 | 4.5 | $2M | −3.9% | #1,019 of 1,328 |
| 40Westchester County, NY | 36 | 353 | 9.5 | $1.3M | +1.4% | #1,030 of 1,328 |
| 41New York County, NY | 35 | 617 | 7.9 | $1.5M | −1.3% | #1,048 of 1,328 |
| 42Queens County, NY | 34 | 565 | 6.7 | $1.6M | −1.1% | #1,060 of 1,328 |
| 43Suffolk County, NY | 34 | 527 | 10.7 | $1.2M | +1.6% | #1,070 of 1,328 |
| 44Kings County, NY | 33 | 650 | 6.4 | $1.6M | −2.5% | #1,082 of 1,328 |
| 45Richmond County, NY | 33 | 151 | 8.8 | $1.3M | +1.3% | #1,088 of 1,328 |
| 46Monroe County, NY | 32 | 210 | 6.6 | $1.5M | −1.0% | #1,102 of 1,328 |
| 47Warren County, NY | 32 | 22 | 7.3 | $1.4M | −0.9% | #1,103 of 1,328 |
| 48Nassau County, NY | 30 | 600 | 13.1 | $1M | +0.6% | #1,145 of 1,328 |
| 49Bronx County, NY | 16 | 323 | 6.0 | $1.3M | −3.8% | #1,260 of 1,328 |
| Washington County, NY | Not scored | 1 | 0.4 | $22.7M | −2.9% | |
| Tioga County, NY | Not scored | 1 | 0.5 | $19.4M | −1.9% | |
| Allegany County, NY | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Delaware County, NY | Not scored | 1 | 0.5 | $17.3M | +0.2% | |
| Wyoming County, NY | Not scored | 3 | 1.8 | $5M | −1.3% | |
| Orleans County, NY | Not scored | 2 | 1.2 | $7.2M | −0.5% | |
| Essex County, NY | Not scored | 1 | 0.6 | $15.5M | −2.2% | |
| Seneca County, NY | Not scored | 4 | 2.9 | $3.1M | −1.7% | |
| Schoharie County, NY | Not scored | 3 | 2.3 | $4M | +1.4% | |
| Lewis County, NY | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Yates County, NY | Not scored | 1 | 1.1 | $9M | −0.8% | |
| Schuyler County, NY | Not scored | 0 | 0.0 | n/a | −5.3% | |
| Hamilton County, NY | Not scored | 0 | 0.0 | n/a | −1.3% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in New York?
New York has 5,190 nail salons on map listings as of September 2026. 794 of them (15%) are chain locations. The listings count nail salons. Official counts show 4,329 businesses with payroll classed as nail salons in 2023, up 1.2% from 2019. Official counts list 6,764 one-person businesses without payroll.
How much do households in New York spend on personal care products and services?
About $8.2B a year, or $1,070 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 5,190 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 7,704,486 households in New York and national spending patterns by income.
How does New York compare with the U.S. for nail salons?
New York has 6.7 nail salons per 10,000 households, 12% above the U.S. rate of 6.0. Spending per salon is $1.6M, 5% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, New York would have about 4,933, against 5,190 on map listings. There is one business with payroll in the industry for every 1,780 households, against one for every 3,754 across the U.S. The official count rose 1.2% from 2019 to 2023, against +23.2% for the U.S.
Which market in New York has the highest market score for nail salons?
Among 13 scored metro areas in or partly in New York, the Kingston metro area scores highest, at 74 (upper middle). Among 13 scored small-town markets in or partly in New York, the Oneonta area scores highest, at 76 (high). Among 49 scored counties in New York, Ulster County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New York scores 26 for nail salons (lower middle), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New York. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in New York
Related business types in New York
- Salons, barbers and spas36,089 listings
- Hair salons16,659 listings
- Barbershops4,578 listings
- Spas and skin care8,675 listings
Screening a site or an acquisition in New York?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.