Market rankings · New York
Spas and skin care studios in New York
Every metro area, small-town market and county in New York, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 8,675
- 822 chain locations (9%)
- Official establishments
- 2,656
- +2.0% since 2019
- Household spending a year
- $8.2B
- On personal care products and services
- Listings per 10k households
- 11.3
- 2% below the U.S.
- Spending per listing
- $950K
- 8% above the U.S.
- Rank among states
- #45 of 51
- Market score 34 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in New York by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New York has 8,675 spas and skin care studios on map listings as of September 2026. Chain locations make up 9% of them, against 10% across the U.S. That comes to 11.3 for every 10,000 households, 2% below the U.S. rate of 11.5.
Household spending on personal care products and services in New York comes to about $8.2B a year: $1,070 per household, 6% above the U.S. average. That is about $950K of household spending for each studio on map listings, 8% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 2,656 businesses with payroll in New York classed as other personal care services, up 2.0% from 2019. That is one for every 2,901 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 134 SBA-backed loans worth $38.4M have gone to businesses classed as other personal care services in New York.
Among the 50 states and DC, New York ranks #45 for spas and skin care studios, with a Groundwork market score of 34 (lower middle). Of the 13 scored metro areas in or partly in New York, the Utica-Rome metro area scores highest (64). Of the 14 scored small-town markets in or partly in New York, the Monticello area scores highest (83).
Every market in New York for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New York, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Utica-Rome, NY | 64 | 78 | 6.4 | $1.4M | −2.0% | #60 of 387 |
| 2Ithaca, NY | 62 | 37 | 8.6 | $1.2M | −1.4% | #78 of 387 |
| 3Albany-Schenectady-Troy, NY | 61 | 360 | 9.4 | $1.1M | +1.9% | #88 of 387 |
| 4Binghamton, NY | 59 | 75 | 7.3 | $1.2M | −1.3% | #100 of 387 |
| 5Glens Falls, NY | 54 | 42 | 7.7 | $1.3M | −1.9% | #151 of 387 |
| 6Syracuse, NY | 53 | 231 | 8.5 | $1.1M | −1.3% | #160 of 387 |
| 7Rochester, NY | 50 | 421 | 9.4 | $1M | −0.7% | #188 of 387 |
| 8Kiryas Joel-Poughkeepsie-Newburgh, NY | 50 | 319 | 12.5 | $896K | +3.0% | #192 of 387 |
| 9Watertown-Fort Drum, NY | 47 | 36 | 7.6 | $1.2M | −3.9% | #212 of 387 |
| 10Buffalo-Cheektowaga, NY | 47 | 454 | 9.1 | $1.1M | −0.8% | #213 of 387 |
| 11Elmira, NY | 46 | 28 | 7.9 | $1.1M | −3.9% | #225 of 387 |
| 12New York-Newark-Jersey City, NY-NJ | 44 | 8,936 | 12.1 | $949K | +0.6% | #241 of 387 |
| 13Kingston, NY | 44 | 87 | 11.7 | $898K | +1.1% | #242 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 83 | 17 | 5.4 | $1.8M | +2.7% | #9 of 504 |
| 2Hudson, NY | 73 | 13 | 4.9 | $2.1M | −2.1% | #37 of 504 |
| 3Plattsburgh, NY | 72 | 16 | 4.8 | $2M | −2.0% | #43 of 504 |
| 4Amsterdam, NY | 72 | 9 | 4.6 | $2M | +1.1% | #44 of 504 |
| 5Batavia, NY | 72 | 13 | 5.2 | $1.8M | +0.2% | #46 of 504 |
| 6Oneonta, NY | 69 | 17 | 7.3 | $1.3M | +3.8% | #72 of 504 |
| 7Gloversville, NY | 65 | 9 | 3.9 | $2.3M | −1.6% | #98 of 504 |
| 8Cortland, NY | 63 | 10 | 5.3 | $1.7M | −1.9% | #114 of 504 |
| 9Corning, NY | 62 | 21 | 5.4 | $1.7M | −1.6% | #126 of 504 |
| 10Massena-Ogdensburg, NY | 59 | 22 | 5.3 | $1.7M | −2.5% | #148 of 504 |
| 11Seneca Falls, NY | 58 | 8 | 5.9 | $1.5M | −1.7% | #161 of 504 |
| 12Auburn, NY | 57 | 19 | 6.0 | $1.5M | −2.3% | #173 of 504 |
| 13Jamestown-Dunkirk, NY | 48 | 36 | 6.7 | $1.3M | −2.6% | #267 of 504 |
| 14Olean, NY | 35 | 31 | 9.7 | $870K | −2.1% | #409 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Schenectady County, NY | 84 | 38 | 5.7 | $1.8M | +3.0% | #40 of 1,769 |
| 2Sullivan County, NY | 76 | 17 | 5.4 | $1.8M | +2.7% | #106 of 1,769 |
| 3Rensselaer County, NY | 76 | 41 | 6.1 | $1.7M | −0.2% | #108 of 1,769 |
| 4Schoharie County, NY | 71 | 5 | 3.9 | $2.4M | +1.4% | #187 of 1,769 |
| 5Columbia County, NY | 70 | 13 | 4.9 | $2.1M | −2.1% | #204 of 1,769 |
| 6Clinton County, NY | 70 | 16 | 4.8 | $2M | −2.0% | #208 of 1,769 |
| 7Oswego County, NY | 70 | 28 | 5.9 | $1.6M | +1.0% | #218 of 1,769 |
| 8Wayne County, NY | 69 | 14 | 3.6 | $2.6M | +0.1% | #237 of 1,769 |
| 9Delaware County, NY | 67 | 6 | 3.1 | $2.9M | +0.2% | #283 of 1,769 |
| 10Montgomery County, NY | 66 | 9 | 4.6 | $2M | +1.1% | #316 of 1,769 |
| 11Genesee County, NY | 66 | 13 | 5.2 | $1.8M | +0.2% | #320 of 1,769 |
| 12Madison County, NY | 65 | 14 | 5.3 | $1.8M | −1.2% | #351 of 1,769 |
| 13Yates County, NY | 64 | 5 | 5.3 | $1.8M | −0.8% | #383 of 1,769 |
| 14Herkimer County, NY | 63 | 7 | 2.7 | $3.3M | −1.4% | #406 of 1,769 |
| 15Orleans County, NY | 63 | 6 | 3.7 | $2.4M | −0.5% | #407 of 1,769 |
| 16Otsego County, NY | 63 | 17 | 7.3 | $1.3M | +3.8% | #419 of 1,769 |
| 17Bronx County, NY | 62 | 192 | 3.6 | $2.2M | −3.8% | #437 of 1,769 |
| 18Tioga County, NY | 62 | 11 | 5.4 | $1.8M | −1.9% | #441 of 1,769 |
| 19Steuben County, NY | 62 | 21 | 5.4 | $1.7M | −1.6% | #442 of 1,769 |
| 20Franklin County, NY | 61 | 6 | 3.1 | $2.9M | −1.6% | #464 of 1,769 |
| 21Fulton County, NY | 61 | 9 | 3.9 | $2.3M | −1.6% | #465 of 1,769 |
| 22Livingston County, NY | 61 | 16 | 6.5 | $1.5M | −0.2% | #478 of 1,769 |
| 23Ontario County, NY | 61 | 41 | 8.5 | $1.2M | +0.6% | #490 of 1,769 |
| 24St. Lawrence County, NY | 60 | 22 | 5.3 | $1.7M | −2.5% | #509 of 1,769 |
| 25Allegany County, NY | 59 | 9 | 5.1 | $1.7M | +0.9% | #542 of 1,769 |
Show all 62 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Tompkins County, NY | 59 | 37 | 8.6 | $1.2M | −1.4% | #558 of 1,769 |
| 27Cortland County, NY | 58 | 10 | 5.3 | $1.7M | −1.9% | #569 of 1,769 |
| 28Washington County, NY | 58 | 13 | 5.3 | $1.7M | −2.9% | #570 of 1,769 |
| 29Oneida County, NY | 56 | 71 | 7.5 | $1.2M | −2.1% | #658 of 1,769 |
| 30Niagara County, NY | 55 | 54 | 5.9 | $1.6M | −1.5% | #684 of 1,769 |
| 31Putnam County, NY | 55 | 33 | 9.3 | $1.4M | +1.4% | #687 of 1,769 |
| 32Seneca County, NY | 54 | 8 | 5.9 | $1.5M | −1.7% | #721 of 1,769 |
| 33Cayuga County, NY | 54 | 19 | 6.0 | $1.5M | −2.3% | #723 of 1,769 |
| 34Lewis County, NY | 53 | 7 | 6.3 | $1.4M | −0.3% | #759 of 1,769 |
| 35Richmond County, NY | 52 | 167 | 9.8 | $1.1M | +1.3% | #806 of 1,769 |
| 36Rockland County, NY | 52 | 124 | 11.9 | $1M | +5.9% | #814 of 1,769 |
| 37Essex County, NY | 51 | 12 | 7.3 | $1.3M | −2.2% | #836 of 1,769 |
| 38Dutchess County, NY | 51 | 133 | 11.4 | $994K | +1.5% | #846 of 1,769 |
| 39Chautauqua County, NY | 50 | 36 | 6.7 | $1.3M | −2.6% | #872 of 1,769 |
| 40Saratoga County, NY | 50 | 124 | 12.2 | $935K | +2.3% | #894 of 1,769 |
| 41Kings County, NY | 49 | 787 | 7.8 | $1.3M | −2.5% | #908 of 1,769 |
| 42Broome County, NY | 49 | 64 | 7.8 | $1.2M | −1.2% | #915 of 1,769 |
| 43Orange County, NY | 48 | 186 | 13.4 | $825K | +4.2% | #969 of 1,769 |
| 44Jefferson County, NY | 45 | 36 | 7.6 | $1.2M | −3.9% | #1,047 of 1,769 |
| 45Erie County, NY | 45 | 400 | 9.8 | $989K | −0.6% | #1,059 of 1,769 |
| 46Chemung County, NY | 44 | 28 | 7.9 | $1.1M | −3.9% | #1,083 of 1,769 |
| 47Greene County, NY | 44 | 19 | 10.2 | $973K | −1.1% | #1,088 of 1,769 |
| 48Ulster County, NY | 44 | 87 | 11.7 | $898K | +1.1% | #1,095 of 1,769 |
| 49Onondaga County, NY | 43 | 189 | 9.6 | $1M | −1.9% | #1,128 of 1,769 |
| 50Albany County, NY | 43 | 152 | 11.3 | $922K | +2.2% | #1,134 of 1,769 |
| 51Queens County, NY | 42 | 804 | 9.6 | $1.1M | −1.1% | #1,176 of 1,769 |
| 52Wyoming County, NY | 42 | 14 | 8.5 | $1.1M | −1.3% | #1,179 of 1,769 |
| 53Westchester County, NY | 42 | 510 | 13.7 | $921K | +1.4% | #1,188 of 1,769 |
| 54Monroe County, NY | 41 | 344 | 10.8 | $914K | −1.0% | #1,213 of 1,769 |
| 55Warren County, NY | 40 | 29 | 9.6 | $1M | −0.9% | #1,235 of 1,769 |
| 56Cattaraugus County, NY | 38 | 31 | 9.7 | $870K | −2.1% | #1,323 of 1,769 |
| 57Suffolk County, NY | 37 | 818 | 16.5 | $780K | +1.6% | #1,363 of 1,769 |
| 58Nassau County, NY | 33 | 854 | 18.6 | $732K | +0.6% | #1,466 of 1,769 |
| 59New York County, NY | 24 | 1,893 | 24.3 | $491K | −1.3% | #1,656 of 1,769 |
| Chenango County, NY | Not scored | 1 | 0.5 | $17.4M | −2.9% | |
| Schuyler County, NY | Not scored | 4 | 5.4 | $1.7M | −5.3% | |
| Hamilton County, NY | Not scored | 1 | 4.1 | $2.3M | −1.3% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in New York?
Map listings as of September 2026 show 8,675 spas and skin care studios in New York. 822 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 2,656 businesses with payroll classed as other personal care services in 2023, up 2.0% from 2019.
How much do households in New York spend on personal care products and services?
About $8.2B a year, or $1,070 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 8,675 spas and skin care studios on map listings, it comes to $950K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,704,486 households in New York and national spending patterns by income.
How does New York compare with the U.S. for spas and skin care studios?
New York has 11.3 spas and skin care studios per 10,000 households, 2% below the U.S. rate of 11.5. Spending per studio is $950K, 8% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, New York would have about 9,409, against 8,675 on map listings. There is one business with payroll in the industry for every 2,901 households, against one for every 4,055 across the U.S. The official count rose 2.0% from 2019 to 2023, against +29.8% for the U.S.
Which market in New York has the highest market score for spas and skin care studios?
Among 13 scored metro areas in or partly in New York, the Utica-Rome metro area scores highest, at 64 (upper middle). Among 14 scored small-town markets in or partly in New York, the Monticello area scores highest, at 83 (high). Among 59 scored counties in New York, Schenectady County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New York scores 34 for spas and skin care studios (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New York. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in New York
Related business types in New York
- Salons, barbers and spas36,089 listings
- Hair salons16,659 listings
- Barbershops4,578 listings
- Nail salons5,190 listings
Screening a site or an acquisition in New York?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.