Groundwork

Beauty and personal care · County · New York

Salons, barbers and spas in Richmond County, NY

Competitor counts, household spending and official business counts for salons, barbers and spas in Richmond County, NY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,398 of 2,385 scored counties
#42 of 61 scored counties in New York

Listings
756
64 chain locations (8%)
Official establishments
395
+0.5% since 2019
Household spending a year
$191.9M
On personal care products and services · $1,124 a household
Spending per listing
$254K
19% above the U.S.
Listings per 10k households
44.3
6% below the U.S.
Population, 2025
501,290
+1.3% since 2020

See the salons, barbers and spas around any address in Richmond County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 756 salons, barbers and spas in Richmond County. 64 of them (8%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 44.3, 6% below the U.S. rate of 47.2.

At $1,124 per household (12% above the U.S. average), households in Richmond County spend about $191.9M a year on personal care products and services. That works out to $254K per business, 19% above the U.S. figure of $213K.

Official counts show 395 businesses with payroll classed as personal care services in Richmond County in 2023, up 0.5% from 2019. That is one for every 432 households, against one for every 804 across the U.S. Official counts list 1,302 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $763K have gone to businesses classed as personal care services in Richmond County.

Population estimates show Richmond County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). Richmond County scores 46 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,398 of 2,385 scored counties and #42 of 61 scored counties in New York.

How Richmond County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Richmond County, NY compared with New York and the U.S.
MeasureRichmond CountyNew YorkU.S.
Listings per 10k households44.346.847.2
Spending per listing$254K$228K$213K
Households per official establishment432506804
Official establishment growth, 2019–2023+0.5%+0.4%+14.1%
Population growth, 2020–2025+1.3%−0.6%+3.1%
Spending per household on personal care products and services$1,124$1,070$1,005
Median household income$98,333$85,974$80,734
Groundwork market score4631

Official counts and lending

Businesses

Official establishments, 2019 to 2023
393 → 395+0.5% over the period
Employees, 2023
1,757
Annual payroll, 2023
$31.4M
One-person businesses, 2023
1,302Businesses with no payroll
Map listings, September 2026
75664 chain locations
Listings at the U.S. rate for this spending
902The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$763K

SBA-backed loans to businesses classed as personal care services in Richmond County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Richmond County

Population, 2025 estimate
501,290+1.3% since 2020
Households
170,777
Median age
41.0
Homes lived in by their owners
68%
Vehicles per household
1.4
Land area
58 sq. mi.
People per square mile
8,604
Median household income
$98,333+18.8% vs. 2015–2019, before inflation
Average household income
$124,747
Median home value
$675,500
Jobs located here
129,021
Daytime population
400,150Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richmond County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Richmond County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385
42Richmond County, NY4675644.3$254K+1.3%#1,398 of 2,385

Other business types in Richmond County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Richmond County, NY?

There are 756 salons, barbers and spas on map listings in Richmond County as of September 2026. 64 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 395 businesses with payroll classed as personal care services in 2023, up 0.5% from 2019. Official counts also show 1,302 one-person businesses without payroll.

How much do households in Richmond County, NY spend on personal care products and services?

About $191.9M a year, or $1,124 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 756 salons, barbers and spas on map listings, it comes to $254K per business. It is estimated from the incomes of the 170,777 households in Richmond County and national spending patterns by income.

How does Richmond County, NY compare with the U.S. for salons, barbers and spas?

Richmond County has 44.3 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $254K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Richmond County would have about 902, against 756 on map listings. There is one business with payroll in the industry for every 432 households, against one for every 804 across the U.S. The official count rose 0.5% from 2019 to 2023, against +14.1% for the U.S.

How fast is Richmond County, NY growing?

Population estimates put Richmond County at 501,290 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 170,777 households. Median household income in Richmond County is $98,333, 22% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richmond County scores 46 for salons, barbers and spas (lower middle), #1,398 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richmond County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Richmond County

Screening a site or an acquisition in Richmond County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richmond County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.