Groundwork

Beauty and personal care · County · New York

Salons, barbers and spas in Suffolk County, NY

How Suffolk County, NY compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,778 of 2,385 scored counties
#53 of 61 scored counties in New York

Listings
3,063
335 chain locations (11%)
Official establishments
1,544
+5.0% since 2019
Household spending a year
$638.1M
On personal care products and services · $1,291 a household
Spending per listing
$208K
2% below the U.S.
Listings per 10k households
62.0
31% above the U.S.
Population, 2025
1,546,090
+1.6% since 2020

See the salons, barbers and spas around any address in Suffolk County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,291 per household (28% above the U.S. average), households in Suffolk County spend about $638.1M a year on personal care products and services. That is about $208K of household spending for each business on map listings, 2% below the U.S. figure of $213K.

Suffolk County has 3,063 salons, barbers and spas on map listings as of September 2026. Chain locations make up 11% of them, against 15% across the U.S. That comes to 62.0 for every 10,000 households, 31% above the U.S. rate of 47.2.

Official counts show 1,544 businesses with payroll classed as personal care services in Suffolk County in 2023, up 5.0% from 2019. That is one for every 320 households, against one for every 804 across the U.S. Another 3,617 one-person businesses have no payroll, by official counts. Since fiscal 2022, 47 SBA-backed loans worth $10.2M have gone to businesses classed as personal care services in Suffolk County.

Population estimates show Suffolk County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Suffolk County is 39 (lower middle), #1,778 of 2,385 scored counties and #53 of 61 scored counties in New York.

How Suffolk County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Suffolk County, NY compared with New York and the U.S.
MeasureSuffolk CountyNew YorkU.S.
Listings per 10k households62.046.847.2
Spending per listing$208K$228K$213K
Households per official establishment320506804
Official establishment growth, 2019–2023+5.0%+0.4%+14.1%
Population growth, 2020–2025+1.6%−0.6%+3.1%
Spending per household on personal care products and services$1,291$1,070$1,005
Median household income$130,686$85,974$80,734
Groundwork market score3931

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,470 → 1,544+5.0% over the period
Employees, 2023
6,832
Annual payroll, 2023
$158M
One-person businesses, 2023
3,617Businesses with no payroll
Map listings, September 2026
3,063335 chain locations
Listings at the U.S. rate for this spending
3,000The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
47
Amount
$10.2M

SBA-backed loans to businesses classed as personal care services in Suffolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Suffolk County

Population, 2025 estimate
1,546,090+1.6% since 2020
Households
494,405
Median age
42.5
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
898 sq. mi.
People per square mile
1,620
Median household income
$130,686+29.4% vs. 2015–2019, before inflation
Average household income
$167,491
Median home value
$578,400
Jobs located here
624,016
Daytime population
1,340,805Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Suffolk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Suffolk County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385
53Suffolk County, NY393,06362.0$208K+1.6%#1,778 of 2,385

Other business types in Suffolk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Suffolk County, NY?

Map listings as of September 2026 show 3,063 salons, barbers and spas in Suffolk County. 335 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,544 businesses with payroll classed as personal care services in 2023, up 5.0% from 2019. Official counts list 3,617 one-person businesses without payroll.

How much do households in Suffolk County, NY spend on personal care products and services?

About $638.1M a year, or $1,291 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 3,063 salons, barbers and spas on map listings, it comes to $208K per business. It is estimated from the incomes of the 494,405 households in Suffolk County and national spending patterns by income.

How does Suffolk County, NY compare with the U.S. for salons, barbers and spas?

Suffolk County has 62.0 salons, barbers and spas per 10,000 households, 31% above the U.S. rate of 47.2. Spending per business is $208K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Suffolk County would have about 3,000, against 3,063 on map listings. There is one business with payroll in the industry for every 320 households, against one for every 804 across the U.S. The official count rose 5.0% from 2019 to 2023, against +14.1% for the U.S.

How fast is Suffolk County, NY growing?

Population estimates put Suffolk County at 1,546,090 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 494,405 households. The median household income in Suffolk County is $130,686 a year, 62% above the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Suffolk County scores 39 for salons, barbers and spas (lower middle), #1,778 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Suffolk County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Suffolk County

Screening a site or an acquisition in Suffolk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Suffolk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.