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Beauty and personal care · County · New York

Salons, barbers and spas in Putnam County, NY

Competitor counts, household spending and official business counts for salons, barbers and spas in Putnam County, NY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #930 of 2,385 scored counties
#28 of 61 scored counties in New York

Listings
150
13 chain locations (9%)
Official establishments
82
−6.8% since 2019
Household spending a year
$44.8M
On personal care products and services · $1,259 a household
Spending per listing
$298K
40% above the U.S.
Listings per 10k households
42.2
11% below the U.S.
Population, 2025
99,028
+1.4% since 2020

See the salons, barbers and spas around any address in Putnam County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,259 per household (25% above the U.S. average), households in Putnam County spend about $44.8M a year on personal care products and services. That works out to $298K per business, 40% above the U.S. figure of $213K.

There are 150 salons, barbers and spas on map listings in Putnam County as of September 2026. Of those, 13 are chain locations, or 9%, against 15% across the U.S. That is 42.2 per 10,000 households, 11% below the U.S. rate of 47.2.

Official counts show 82 businesses with payroll classed as personal care services in Putnam County in 2023, down 6.8% from 2019. That is one for every 433 households, against one for every 804 across the U.S. Another 192 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $215K have gone to businesses classed as personal care services in Putnam County.

Population estimates put the population change in Putnam County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Putnam County scores 54 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #930 of 2,385 scored counties and #28 of 61 scored counties in New York.

How Putnam County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Putnam County, NY compared with New York and the U.S.
MeasurePutnam CountyNew YorkU.S.
Listings per 10k households42.246.847.2
Spending per listing$298K$228K$213K
Households per official establishment433506804
Official establishment growth, 2019–2023−6.8%+0.4%+14.1%
Population growth, 2020–2025+1.4%−0.6%+3.1%
Spending per household on personal care products and services$1,259$1,070$1,005
Median household income$126,257$85,974$80,734
Groundwork market score5431

Official counts and lending

Businesses

Official establishments, 2019 to 2023
88 → 82−6.8% over the period
Employees, 2023
313
Annual payroll, 2023
$7.6M
One-person businesses, 2023
192Businesses with no payroll
Map listings, September 2026
15013 chain locations
Listings at the U.S. rate for this spending
210The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$215K

SBA-backed loans to businesses classed as personal care services in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Putnam County

Population, 2025 estimate
99,028+1.4% since 2020
Households
35,545
Median age
44.4
Homes lived in by their owners
84%
Vehicles per household
2.0
Land area
230 sq. mi.
People per square mile
426
Median household income
$126,257+20.8% vs. 2015–2019, before inflation
Average household income
$153,855
Median home value
$471,300
Jobs located here
26,374
Daytime population
76,363Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Putnam County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

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Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Putnam County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385
28Putnam County, NY5415042.2$298K+1.4%#930 of 2,385

Other business types in Putnam County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Putnam County, NY?

As of September 2026, map listings count 150 salons, barbers and spas in Putnam County. 13 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 82 businesses with payroll classed as personal care services in 2023, down 6.8% from 2019. Official counts list 192 one-person businesses without payroll.

How much do households in Putnam County, NY spend on personal care products and services?

About $44.8M a year, or $1,259 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 150 salons, barbers and spas on map listings, it comes to $298K per business. It is estimated from the incomes of the 35,545 households in Putnam County and national spending patterns by income.

How does Putnam County, NY compare with the U.S. for salons, barbers and spas?

Putnam County has 42.2 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $298K, 40% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Putnam County would have about 210, against 150 on map listings. There is one business with payroll in the industry for every 433 households, against one for every 804 across the U.S. The official count fell 6.8% from 2019 to 2023, against +14.1% for the U.S.

How fast is Putnam County, NY growing?

Population estimates put Putnam County at 99,028 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 35,545 households. The median household income in Putnam County is $126,257 a year, 56% above the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 54 for salons, barbers and spas (upper middle), #930 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Putnam County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Putnam County

Screening a site or an acquisition in Putnam County?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.