Beauty and personal care · County · New York
Salons, barbers and spas in New York County, NY
Competitor counts, household spending and official business counts for salons, barbers and spas in New York County, NY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #2,201 of 2,385 scored counties
#61 of 61 scored counties in New York
- Listings
- 5,669
- 474 chain locations (8%)
- Official establishments
- 2,496
- −9.6% since 2019
- Household spending a year
- $929.8M
- On personal care products and services · $1,195 a household
- Spending per listing
- $164K
- 23% below the U.S.
- Listings per 10k households
- 72.8
- 54% above the U.S.
- Population, 2025
- 1,664,862
- −1.3% since 2020
See the salons, barbers and spas around any address in New York County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in New York County is 27 (lower middle), #2,201 of 2,385 scored counties and #61 of 61 scored counties in New York. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 5,669 salons, barbers and spas in New York County. Chain locations make up 8% of them, against 15% across the U.S. That is 72.8 per 10,000 households, 54% above the U.S. rate of 47.2.
Household spending on personal care products and services in New York County comes to about $929.8M a year: $1,195 per household, 19% above the U.S. average. Spread across 5,669 salons, barbers and spas, that is $164K per business, 23% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in New York County was 2,496 in 2023, down 9.6% from 2019. That is one for every 312 households, against one for every 804 across the U.S. Since fiscal 2022, 102 SBA-backed loans worth $21.2M have gone to businesses classed as personal care services in New York County. Population estimates put the population change in New York County from 2020 to 2025 at −1.3%, against +3.1% for the U.S.
How New York County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New York County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 72.8 | 46.8 | 47.2 |
| Spending per listing | $164K | $228K | $213K |
| Households per official establishment | 312 | 506 | 804 |
| Official establishment growth, 2019–2023 | −9.6% | +0.4% | +14.1% |
| Population growth, 2020–2025 | −1.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,195 | $1,070 | $1,005 |
| Median household income | $103,931 | $85,974 | $80,734 |
| Groundwork market score | 27 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,760 → 2,496−9.6% over the period
- Employees, 2023
- 15,169
- Annual payroll, 2023
- $540M
- One-person businesses, 2023
- 4,901Businesses with no payroll
- Map listings, September 2026
- 5,669474 chain locations
- Listings at the U.S. rate for this spending
- 4,371The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 102
- Amount
- $21.2M
SBA-backed loans to businesses classed as personal care services in New York County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New York County
- Population, 2025 estimate
- 1,664,862−1.3% since 2020
- Households
- 778,281
- Median age
- 40.7
- Homes lived in by their owners
- 25%
- Vehicles per household
- 0.3
- Land area
- 23 sq. mi.
- People per square mile
- 71,884
- Median household income
- $103,931+20.1% vs. 2015–2019, before inflation
- Average household income
- $194,106
- Median home value
- $1,090,500
- Jobs located here
- 2,508,325
- Daytime population
- 3,351,624Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New York County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with New York County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NY | 76 | 77 | 24.5 | $400K | +2.7% | #137 of 2,385 |
| 2Delaware County, NY | 75 | 35 | 18.2 | $494K | +0.2% | #164 of 2,385 |
| 3Yates County, NY | 73 | 22 | 23.2 | $411K | −0.8% | #207 of 2,385 |
| 4Wayne County, NY | 71 | 86 | 22.4 | $421K | +0.1% | #248 of 2,385 |
| 5Washington County, NY | 71 | 55 | 22.5 | $412K | −2.9% | #250 of 2,385 |
| 6Franklin County, NY | 69 | 43 | 22.0 | $402K | −1.6% | #308 of 2,385 |
| 7Schoharie County, NY | 68 | 36 | 28.0 | $333K | +1.4% | #340 of 2,385 |
| 8Allegany County, NY | 68 | 47 | 26.5 | $324K | +0.9% | #343 of 2,385 |
| 9Otsego County, NY | 68 | 80 | 34.5 | $268K | +3.8% | #357 of 2,385 |
| 10Columbia County, NY | 67 | 62 | 23.3 | $451K | −2.1% | #364 of 2,385 |
| 61New York County, NY | 27 | 5,669 | 72.8 | $164K | −1.3% | #2,201 of 2,385 |
Other business types in New York County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons36
- Barbershops37
- Nail salons35
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in New York County, NY?
New York County has 5,669 salons, barbers and spas on map listings as of September 2026. 474 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,496 businesses with payroll classed as personal care services in 2023, down 9.6% from 2019. Another 4,901 one-person businesses have no payroll, by official counts.
How much do households in New York County, NY spend on personal care products and services?
About $929.8M a year, or $1,195 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 5,669 salons, barbers and spas on map listings, it comes to $164K per business. It is estimated from the incomes of the 778,281 households in New York County and national spending patterns by income.
How does New York County, NY compare with the U.S. for salons, barbers and spas?
New York County has 72.8 salons, barbers and spas per 10,000 households, 54% above the U.S. rate of 47.2. Spending per business is $164K, 23% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, New York County would have about 4,371, against 5,669 on map listings. There is one business with payroll in the industry for every 312 households, against one for every 804 across the U.S. The official count fell 9.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is New York County, NY growing?
Population estimates put New York County at 1,664,862 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 778,281 households. Median household income in New York County is $103,931, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New York County scores 27 for salons, barbers and spas (lower middle), #2,201 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New York County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in New York County
Screening a site or an acquisition in New York County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.