State profile · 56 business types

New York market data

Population, household spending and competition for 56 business types across New York, with each type’s rank among the 50 states and DC.

Population, 2025: 20,002,427; −0.6% since 2020
Households: 7,704,486
Median household income: $85,974; +25.5% vs. 2015–2019, before inflation
Median home value: $423,800
Jobs located here: 9,394,004

A site report maps the competitors on map listings around any address in New York by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 20,002,427 people live in New York, in 7,704,486 households. Population estimates show New York declined 0.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in New York is $85,974 a year, 6% above the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.

Set against the U.S., households in New York spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on gasoline and other fuels (56).

Among the 50 states and DC, New York ranks highest for mortgage brokers and lenders (#3), roofing and gutter companies (#4) and home repair companies (#7) by the Groundwork market score.

For its number of households, New York has the most map listings, relative to the U.S., for laundromats (94% above the U.S. rate) and the fewest for oil change and quick-lube shops (57% below the U.S. rate).

All 56 business types in New York

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in New York: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	98,334	127.6	116	$335K	44,870	24	#48 of 51
Sit-down restaurants	55,872	72.5	118	$589K	19,661	21	#50 of 51
Fast food and sandwich shops	10,894	14.1	106	$3M	17,791	36	#39 of 51
Pizza	6,823	8.9	111	$4.8M	17,791	35	#44 of 51
Coffee shops and cafes	9,433	12.2	111	$3.5M	7,169	36	#38 of 51
Bakeries and dessert shops	9,036	11.7	119	$3.6M	8,066	26	#46 of 51
Groceries and convenience
Grocery and convenience stores	15,699	20.4	109	$3.4M	12,584	39	#39 of 51
Grocery stores	7,633	9.9	146	$7.1M	8,320	22	#49 of 51
Convenience stores	4,664	6.1	76	$11.5M	4,264	54	#23 of 51
Auto
Auto repair and car care	19,173	24.9	70	$258K	10,076	35	#43 of 51
Auto repair shops	12,523	16.3	76	$395K	7,940	20	#49 of 51
Collision repair and body shops	2,176	2.8	90	$2.3M	2,004	18	#47 of 51
Car washes and detailing	1,817	2.4	63	$2.7M	964	46	#31 of 51
Tire shops	1,758	2.3	61	$2.8M	741	46	#28 of 51
Oil change and quick lube	212	0.3	43	$23.3M	254	57	#20 of 50
Gas stations	5,314	6.9	63	$2.1M	4,419	40	#36 of 51
Insurance agencies	8,278	10.7	69	$1.1M	6,336	28	#44 of 51
Beauty and personal care
Salons, barbers and spas	36,089	46.8	99	$228K	15,230	31	#48 of 51
Hair salons	16,659	21.6	92	$495K	7,124	43	#36 of 51
Barbershops	4,578	5.9	111	$1.8M	1,000	27	#48 of 51
Nail salons	5,190	6.7	112	$1.6M	4,329	26	#49 of 51
Spas and skin care	8,675	11.3	98	$950K	2,656	34	#45 of 51
Fitness and classes
Gyms, studios and classes	11,681	15.2	102	$707K	5,297	47	#29 of 51
Gyms	5,132	6.7	88	$1.6M	2,498	58	#15 of 51
Yoga, Pilates and fitness studios	2,299	3.0	125	$3.6M	2,498	34	#45 of 51
Martial arts and dance studios	4,250	5.5	112	$1.9M	2,799	38	#40 of 51
Health care
Doctors, dentists and clinics	62,802	81.5	96	$157K	28,576	37	#40 of 51
Dentists and orthodontists	9,898	12.8	98	$995K	8,001	35	#41 of 51
Primary care and pediatrics	4,896	6.4	89	$2M	13,386	36	#39 of 51
Urgent care and walk-in clinics	352	0.5	100	$28M	421	49	#26 of 50
Chiropractors	3,124	4.1	76	$3.2M	1,814	60	#16 of 51
Physical therapy	4,421	5.7	106	$2.2M	4,013	32	#40 of 51
Optometrists and eye care	3,242	4.2	102	$3M	941	48	#31 of 51
Pets
Pet businesses	6,446	8.4	81	$838K	3,343	46	#31 of 51
Veterinarians	1,860	2.4	73	$2.9M	1,484	53	#24 of 51
Pet grooming and boarding	2,382	3.1	86	$2.3M	1,308	37	#40 of 51
Pet stores	1,342	1.7	85	$4M	551	27	#44 of 51
Child care
Child care and preschools	4,416	5.7	98	$1.2M	6,702	50	#26 of 51
Clothing and laundry
Clothing, shoes and laundry	24,412	31.7	136	$772K	11,627	27	#45 of 51
Clothing and shoe stores	14,846	19.3	119	$1.3M	7,417	39	#38 of 51
Laundromats	2,367	3.1	194	$8M	2,213	20	#50 of 51
Dry cleaners	1,431	1.9	146	$13.2M	1,997	24	#48 of 51
Home services
Home repair trades	6,913	9.0	73	$3.8M	13,131	66	#7 of 51
HVAC and plumbing	3,614	4.7	75	$7.2M	7,061	63	#12 of 51
Electricians	1,868	2.4	96	$13.9M	5,232	62	#12 of 51
Roofing and gutters	1,431	1.9	53	$18.2M	838	76	#4 of 51
Lawn, cleaning and pest control	4,839	6.3	75	$2.2M	12,539	56	#22 of 51
Landscaping and lawn care	2,759	3.6	75	$3.8M	7,725	51	#26 of 51
House cleaning	1,294	1.7	77	$8.2M	4,026	59	#14 of 51
Pest control	786	1.0	71	$13.4M	788	52	#25 of 51
Real estate
Real estate	24,477	31.8	83	138 (index)	16,880	61	#10 of 51
Real estate agents and brokers	20,357	26.4	86	132 (index)	6,584	66	#9 of 51
Property management	2,075	2.7	90	127 (index)	7,357	49	#26 of 51
Mortgage brokers and lenders	1,543	2.0	47	244 (index)	809	73	#3 of 51
Home inspectors	502	0.7	117	111 (index)	325	57	#16 of 50
Funeral services
Funeral homes	1,704	2.2	105	$684K	1,027	50	#27 of 51

Markets in New York

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is New York growing?

Population estimates put New York at 20,002,427 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 7,704,486 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.

How much do households in New York spend?

Households in New York spend about $146.8B a year on rent and homeowner costs, $53.8B on groceries and $32.9B on food away from home. Relative to the U.S., household spending in New York runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on gasoline and other fuels (56).

Which business types rank highest in New York?

By the Groundwork market score, New York’s highest ranks among the 50 states and DC are for mortgage brokers and lenders (#3), roofing and gutter companies (#4) and home repair companies (#7).

How does New York compare with the U.S.?

Median household income in New York is $85,974, 6% above the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $423,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (94% above the U.S. rate) and lowest for oil change and quick-lube shops (57% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.