Beauty and personal care · County · New York
Salons, barbers and spas in Herkimer County, NY
The salons, barbers and spas in Herkimer County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #740 of 2,385 scored counties
#25 of 61 scored counties in New York
- Listings
- 75
- 15 chain locations (20%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $23.2M
- On personal care products and services · $902 a household
- Spending per listing
- $310K
- 46% above the U.S.
- Listings per 10k households
- 29.1
- 38% below the U.S.
- Population, 2025
- 59,219
- −1.4% since 2020
See the salons, barbers and spas around any address in Herkimer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 75 salons, barbers and spas in Herkimer County. Chain locations make up 20% of them, against 15% across the U.S. That comes to 29.1 for every 10,000 households, 38% below the U.S. rate of 47.2.
Household spending on personal care products and services in Herkimer County comes to about $23.2M a year: $902 per household, 10% below the U.S. average. Spread across 75 salons, barbers and spas, that is $310K per business, 46% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Herkimer County was 13 in 2023. That is one for every 1,980 households, against one for every 804 across the U.S. Official counts list 140 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $75K have gone to businesses classed as personal care services in Herkimer County.
Between 2020 and 2025, the population of Herkimer County declined 1.4%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Herkimer County is 58 (upper middle), #740 of 2,385 scored counties and #25 of 61 scored counties in New York.
How Herkimer County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Herkimer County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.1 | 46.8 | 47.2 |
| Spending per listing | $310K | $228K | $213K |
| Households per official establishment | 1,980 | 506 | 804 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +14.1% |
| Population growth, 2020–2025 | −1.4% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,070 | $1,005 |
| Median household income | $68,515 | $85,974 | $80,734 |
| Groundwork market score | 58 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 13
- Employees, 2023
- 53
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 140Businesses with no payroll
- Map listings, September 2026
- 7515 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $75K
SBA-backed loans to businesses classed as personal care services in Herkimer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Herkimer County
- Population, 2025 estimate
- 59,219−1.4% since 2020
- Households
- 25,741
- Median age
- 44.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,411 sq. mi.
- People per square mile
- 42
- Median household income
- $68,515+25.4% vs. 2015–2019, before inflation
- Average household income
- $86,546
- Median home value
- $147,700
- Jobs located here
- 15,576
- Daytime population
- 47,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Herkimer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Herkimer County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NY | 76 | 77 | 24.5 | $400K | +2.7% | #137 of 2,385 |
| 2Delaware County, NY | 75 | 35 | 18.2 | $494K | +0.2% | #164 of 2,385 |
| 3Yates County, NY | 73 | 22 | 23.2 | $411K | −0.8% | #207 of 2,385 |
| 4Wayne County, NY | 71 | 86 | 22.4 | $421K | +0.1% | #248 of 2,385 |
| 5Washington County, NY | 71 | 55 | 22.5 | $412K | −2.9% | #250 of 2,385 |
| 6Franklin County, NY | 69 | 43 | 22.0 | $402K | −1.6% | #308 of 2,385 |
| 7Schoharie County, NY | 68 | 36 | 28.0 | $333K | +1.4% | #340 of 2,385 |
| 8Allegany County, NY | 68 | 47 | 26.5 | $324K | +0.9% | #343 of 2,385 |
| 9Otsego County, NY | 68 | 80 | 34.5 | $268K | +3.8% | #357 of 2,385 |
| 10Columbia County, NY | 67 | 62 | 23.3 | $451K | −2.1% | #364 of 2,385 |
| 25Herkimer County, NY | 58 | 75 | 29.1 | $310K | −1.4% | #740 of 2,385 |
Other business types in Herkimer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons49
- Barbershops51
- Nail salons56
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Herkimer County, NY?
Herkimer County has 75 salons, barbers and spas on map listings as of September 2026. 15 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13 businesses with payroll classed as personal care services in 2023. Official counts also show 140 one-person businesses without payroll.
How much do households in Herkimer County, NY spend on personal care products and services?
About $23.2M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 75 salons, barbers and spas on map listings, it comes to $310K per business. It is estimated from the incomes of the 25,741 households in Herkimer County and national spending patterns by income.
How does Herkimer County, NY compare with the U.S. for salons, barbers and spas?
Herkimer County has 29.1 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $310K, 46% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Herkimer County would have about 109, against 75 on map listings. There is one business with payroll in the industry for every 1,980 households, against one for every 804 across the U.S.
How fast is Herkimer County, NY growing?
Population estimates put Herkimer County at 59,219 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,741 households. Median household income in Herkimer County is $68,515, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Herkimer County scores 58 for salons, barbers and spas (upper middle), #740 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Herkimer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Herkimer County
Screening a site or an acquisition in Herkimer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.