Beauty and personal care · Small-town market · New York
Salons, barbers and spas in the Cortland, NY area
The salons, barbers and spas in the Cortland, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #307 of 538 scored small-town markets
#13 of 14 scored small-town markets based in New York
- Listings
- 68
- 9 chain locations (13%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $17.5M
- On personal care products and services · $920 a household
- Spending per listing
- $257K
- 21% above the U.S.
- Listings per 10k households
- 35.8
- 24% below the U.S.
- Population, 2025
- 45,850
- −1.9% since 2020
See the salons, barbers and spas around any address in the Cortland area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cortland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 68 salons, barbers and spas in the Cortland area. Chain locations make up 13% of them, against 15% across the U.S. Per 10,000 households, that is 35.8, 24% below the U.S. rate of 47.2.
Households in the Cortland area spend about $17.5M a year on personal care products and services, or $920 per household, 8% below the U.S. average. That is about $257K of household spending for each business on map listings, 21% above the U.S. figure of $213K.
In 2023, official counts showed 15 businesses with payroll in the Cortland area classed as personal care services. That is one for every 1,267 households, against one for every 804 across the U.S. Another 130 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $17K has gone to businesses classed as personal care services in the Cortland area.
Between 2020 and 2025, the population of the Cortland area declined 1.9%, against +3.1% for the U.S. For salons, barbers and spas, the Cortland area has a Groundwork market score of 47 (lower middle): #307 of 538 scored small-town markets and #13 of 14 scored small-town markets based in New York.
How the Cortland area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cortland area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.8 | 46.8 | 47.2 |
| Spending per listing | $257K | $228K | $213K |
| Households per official establishment | 1,267 | 506 | 804 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +14.1% |
| Population growth, 2020–2025 | −1.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,070 | $1,005 |
| Median household income | $70,418 | $85,974 | $80,734 |
| Groundwork market score | 47 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 130Businesses with no payroll
- Map listings, September 2026
- 689 chain locations
- Listings at the U.S. rate for this spending
- 82The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $17K
SBA-backed loans to businesses classed as personal care services in the Cortland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cortland area
- Population, 2025 estimate
- 45,850−1.9% since 2020
- Households
- 18,999
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 499 sq. mi.
- People per square mile
- 93
- Median household income
- $70,418+25.7% vs. 2015–2019, before inflation
- Average household income
- $85,337
- Median home value
- $162,100
- Jobs located here
- 17,001
- Daytime population
- 43,892Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cortland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Cortland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring small-town markets in New York for salons, barbers and spas, numbered among those based in New York, with the Cortland area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 81 | 77 | 24.5 | $400K | +2.7% | #6 of 538 |
| 2Oneonta, NY | 75 | 80 | 34.5 | $268K | +3.8% | #26 of 538 |
| 3Hudson, NY | 68 | 62 | 23.3 | $451K | −2.1% | #60 of 538 |
| 4Massena-Ogdensburg, NY | 66 | 108 | 25.9 | $339K | −2.5% | #77 of 538 |
| 5Gloversville, NY | 61 | 56 | 24.5 | $367K | −1.6% | #127 of 538 |
| 6Auburn, NY | 61 | 102 | 32.4 | $283K | −2.3% | #134 of 538 |
| 7Seneca Falls, NY | 60 | 43 | 31.6 | $286K | −1.7% | #147 of 538 |
| 8Plattsburgh, NY | 57 | 118 | 35.2 | $265K | −2.0% | #179 of 538 |
| 9Amsterdam, NY | 57 | 69 | 35.2 | $255K | +1.1% | #181 of 538 |
| 10Batavia, NY | 56 | 89 | 35.8 | $261K | +0.2% | #201 of 538 |
| 13Cortland, NY | 47 | 68 | 35.8 | $257K | −1.9% | #307 of 538 |
Other business types in the Cortland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons40
- Barbershops56
- Nail salons62
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Cortland, NY area?
There are 68 salons, barbers and spas on map listings in the Cortland area as of September 2026. 9 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts list 130 one-person businesses without payroll.
How much do households in the Cortland, NY area spend on personal care products and services?
About $17.5M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 68 salons, barbers and spas on map listings, it comes to $257K per business. It is estimated from the incomes of the 18,999 households in the Cortland area and national spending patterns by income.
How does the Cortland, NY area compare with the U.S. for salons, barbers and spas?
The Cortland area has 35.8 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $257K, 21% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Cortland area would have about 82, against 68 on map listings. There is one business with payroll in the industry for every 1,267 households, against one for every 804 across the U.S.
How fast is the Cortland, NY area growing?
Population estimates put the Cortland area at 45,850 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 18,999 households. Median household income in the Cortland area is $70,418, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cortland area scores 47 for salons, barbers and spas (lower middle), #307 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cortland area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Cortland area
Screening a site or an acquisition in the Cortland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cortland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.