Groundwork

Beauty and personal care · County · New York

Salons, barbers and spas in Wayne County, NY

The salons, barbers and spas in Wayne County, NY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #248 of 2,385 scored counties
#4 of 61 scored counties in New York

Listings
86
17 chain locations (20%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$36.2M
On personal care products and services · $942 a household
Spending per listing
$421K
98% above the U.S.
Listings per 10k households
22.4
53% below the U.S.
Population, 2025
91,250
+0.1% since 2020

See the salons, barbers and spas around any address in Wayne County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 86 salons, barbers and spas in Wayne County. Of those, 17 are chain locations, or 20%, against 15% across the U.S. That is 22.4 per 10,000 households, 53% below the U.S. rate of 47.2.

Household spending on personal care products and services in Wayne County comes to about $36.2M a year: $942 per household, 6% below the U.S. average. That works out to $421K per business, 98% above the U.S. figure of $213K.

Official counts show 18 businesses with payroll classed as personal care services in Wayne County in 2023. That is one for every 2,134 households, against one for every 804 across the U.S. Official counts also show 250 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as personal care services in Wayne County.

Between 2020 and 2025, the population of Wayne County grew 0.1%, slower than the U.S. (+3.1%). For salons, barbers and spas, Wayne County has a Groundwork market score of 71 (upper middle): #248 of 2,385 scored counties and #4 of 61 scored counties in New York. That puts it in the top quarter of counties.

How Wayne County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Wayne County, NY compared with New York and the U.S.
MeasureWayne CountyNew YorkU.S.
Listings per 10k households22.446.847.2
Spending per listing$421K$228K$213K
Households per official establishment2,134506804
Official establishment growth, 2019–2023n/a+0.4%+14.1%
Population growth, 2020–2025+0.1%−0.6%+3.1%
Spending per household on personal care products and services$942$1,070$1,005
Median household income$74,506$85,974$80,734
Groundwork market score7131

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 18
Employees, 2023
36
Annual payroll, 2023
$964K
One-person businesses, 2023
250Businesses with no payroll
Map listings, September 2026
8617 chain locations
Listings at the U.S. rate for this spending
170The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$25K

SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
91,250+0.1% since 2020
Households
38,404
Median age
44.0
Homes lived in by their owners
80%
Vehicles per household
1.8
Land area
604 sq. mi.
People per square mile
151
Median household income
$74,506+25.3% vs. 2015–2019, before inflation
Average household income
$89,779
Median home value
$170,000
Jobs located here
27,479
Daytime population
75,376Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Wayne County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385

Other business types in Wayne County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Wayne County, NY?

There are 86 salons, barbers and spas on map listings in Wayne County as of September 2026. 17 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Another 250 one-person businesses have no payroll, by official counts.

How much do households in Wayne County, NY spend on personal care products and services?

About $36.2M a year, or $942 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 86 salons, barbers and spas on map listings, it comes to $421K per business. It is estimated from the incomes of the 38,404 households in Wayne County and national spending patterns by income.

How does Wayne County, NY compare with the U.S. for salons, barbers and spas?

Wayne County has 22.4 salons, barbers and spas per 10,000 households, 53% below the U.S. rate of 47.2. Spending per business is $421K, 98% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wayne County would have about 170, against 86 on map listings. There is one business with payroll in the industry for every 2,134 households, against one for every 804 across the U.S.

How fast is Wayne County, NY growing?

Population estimates put Wayne County at 91,250 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 38,404 households. Median household income in Wayne County is $74,506, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 71 for salons, barbers and spas (upper middle), #248 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.