Beauty and personal care · County · New York
Salons, barbers and spas in Ontario County, NY
Competitor counts, household spending and official business counts for salons, barbers and spas in Ontario County, NY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,045 of 2,385 scored counties
#33 of 61 scored counties in New York
- Listings
- 186
- 34 chain locations (18%)
- Official establishments
- 49
- +19.5% since 2019
- Household spending a year
- $49.2M
- On personal care products and services · $1,018 a household
- Spending per listing
- $264K
- 24% above the U.S.
- Listings per 10k households
- 38.5
- 18% below the U.S.
- Population, 2025
- 113,130
- +0.6% since 2020
See the salons, barbers and spas around any address in Ontario County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 186 salons, barbers and spas in Ontario County. 34 of them (18%) are chain locations, against 15% across the U.S. That comes to 38.5 for every 10,000 households, 18% below the U.S. rate of 47.2.
Households in Ontario County spend about $49.2M a year on personal care products and services, or $1,018 per household, in line with the U.S. average. That works out to $264K per business, 24% above the U.S. figure of $213K.
In 2023, official counts showed 49 businesses with payroll in Ontario County classed as personal care services, up 19.5% from 2019. That is one for every 986 households, against one for every 804 across the U.S. Official counts also show 311 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $623K have gone to businesses classed as personal care services in Ontario County.
Between 2020 and 2025, the population of Ontario County grew 0.6%, slower than the U.S. (+3.1%). Ontario County scores 52 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,045 of 2,385 scored counties and #33 of 61 scored counties in New York.
How Ontario County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ontario County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.5 | 46.8 | 47.2 |
| Spending per listing | $264K | $228K | $213K |
| Households per official establishment | 986 | 506 | 804 |
| Official establishment growth, 2019–2023 | +19.5% | +0.4% | +14.1% |
| Population growth, 2020–2025 | +0.6% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,070 | $1,005 |
| Median household income | $82,324 | $85,974 | $80,734 |
| Groundwork market score | 52 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 49+19.5% over the period
- Employees, 2023
- 300
- Annual payroll, 2023
- $9M
- One-person businesses, 2023
- 311Businesses with no payroll
- Map listings, September 2026
- 18634 chain locations
- Listings at the U.S. rate for this spending
- 231The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $623K
SBA-backed loans to businesses classed as personal care services in Ontario County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ontario County
- Population, 2025 estimate
- 113,130+0.6% since 2020
- Households
- 48,311
- Median age
- 45.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 644 sq. mi.
- People per square mile
- 175
- Median household income
- $82,324+26.8% vs. 2015–2019, before inflation
- Average household income
- $108,042
- Median home value
- $222,900
- Jobs located here
- 52,273
- Daytime population
- 111,555Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ontario County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Ontario County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NY | 76 | 77 | 24.5 | $400K | +2.7% | #137 of 2,385 |
| 2Delaware County, NY | 75 | 35 | 18.2 | $494K | +0.2% | #164 of 2,385 |
| 3Yates County, NY | 73 | 22 | 23.2 | $411K | −0.8% | #207 of 2,385 |
| 4Wayne County, NY | 71 | 86 | 22.4 | $421K | +0.1% | #248 of 2,385 |
| 5Washington County, NY | 71 | 55 | 22.5 | $412K | −2.9% | #250 of 2,385 |
| 6Franklin County, NY | 69 | 43 | 22.0 | $402K | −1.6% | #308 of 2,385 |
| 7Schoharie County, NY | 68 | 36 | 28.0 | $333K | +1.4% | #340 of 2,385 |
| 8Allegany County, NY | 68 | 47 | 26.5 | $324K | +0.9% | #343 of 2,385 |
| 9Otsego County, NY | 68 | 80 | 34.5 | $268K | +3.8% | #357 of 2,385 |
| 10Columbia County, NY | 67 | 62 | 23.3 | $451K | −2.1% | #364 of 2,385 |
| 33Ontario County, NY | 52 | 186 | 38.5 | $264K | +0.6% | #1,045 of 2,385 |
Other business types in Ontario County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons62
- Barbershops57
- Nail salons52
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Ontario County, NY?
Ontario County has 186 salons, barbers and spas on map listings as of September 2026. 34 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 49 businesses with payroll classed as personal care services in 2023, up 19.5% from 2019. Another 311 one-person businesses have no payroll, by official counts.
How much do households in Ontario County, NY spend on personal care products and services?
About $49.2M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 186 salons, barbers and spas on map listings, it comes to $264K per business. It is estimated from the incomes of the 48,311 households in Ontario County and national spending patterns by income.
How does Ontario County, NY compare with the U.S. for salons, barbers and spas?
Ontario County has 38.5 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $264K, 24% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ontario County would have about 231, against 186 on map listings. There is one business with payroll in the industry for every 986 households, against one for every 804 across the U.S. The official count rose 19.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Ontario County, NY growing?
Population estimates put Ontario County at 113,130 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 48,311 households. Median household income in Ontario County is $82,324, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ontario County scores 52 for salons, barbers and spas (upper middle), #1,045 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ontario County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Ontario County
Screening a site or an acquisition in Ontario County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.