Beauty and personal care · County · New York
Salons, barbers and spas in Otsego County, NY
The salons, barbers and spas in Otsego County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #357 of 2,385 scored counties
#9 of 61 scored counties in New York
- Listings
- 80
- 17 chain locations (21%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $21.5M
- On personal care products and services · $926 a household
- Spending per listing
- $268K
- 26% above the U.S.
- Listings per 10k households
- 34.5
- 27% below the U.S.
- Population, 2025
- 60,589
- +3.8% since 2020
See the salons, barbers and spas around any address in Otsego County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Otsego County spend about $21.5M a year on personal care products and services, or $926 per household, 8% below the U.S. average. That is about $268K of household spending for each business on map listings, 26% above the U.S. figure of $213K.
Otsego County has 80 salons, barbers and spas on map listings as of September 2026. 17 of them (21%) are chain locations, against 15% across the U.S. That comes to 34.5 for every 10,000 households, 27% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Otsego County was 9 in 2023. That is one for every 2,577 households, against one for every 804 across the U.S. Another 134 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Otsego County grew 3.8%, faster than the U.S. (+3.1%). For salons, barbers and spas, Otsego County has a Groundwork market score of 68 (upper middle): #357 of 2,385 scored counties and #9 of 61 scored counties in New York. That puts it in the top quarter of counties.
How Otsego County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otsego County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.5 | 46.8 | 47.2 |
| Spending per listing | $268K | $228K | $213K |
| Households per official establishment | 2,577 | 506 | 804 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +14.1% |
| Population growth, 2020–2025 | +3.8% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $926 | $1,070 | $1,005 |
| Median household income | $68,885 | $85,974 | $80,734 |
| Groundwork market score | 68 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 9
- Employees, 2023
- 51
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 134Businesses with no payroll
- Map listings, September 2026
- 8017 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Otsego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otsego County
- Population, 2025 estimate
- 60,589+3.8% since 2020
- Households
- 23,189
- Median age
- 41.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,002 sq. mi.
- People per square mile
- 60
- Median household income
- $68,885+27.5% vs. 2015–2019, before inflation
- Average household income
- $91,075
- Median home value
- $179,100
- Jobs located here
- 21,315
- Daytime population
- 56,903Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otsego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Otsego County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NY | 76 | 77 | 24.5 | $400K | +2.7% | #137 of 2,385 |
| 2Delaware County, NY | 75 | 35 | 18.2 | $494K | +0.2% | #164 of 2,385 |
| 3Yates County, NY | 73 | 22 | 23.2 | $411K | −0.8% | #207 of 2,385 |
| 4Wayne County, NY | 71 | 86 | 22.4 | $421K | +0.1% | #248 of 2,385 |
| 5Washington County, NY | 71 | 55 | 22.5 | $412K | −2.9% | #250 of 2,385 |
| 6Franklin County, NY | 69 | 43 | 22.0 | $402K | −1.6% | #308 of 2,385 |
| 7Schoharie County, NY | 68 | 36 | 28.0 | $333K | +1.4% | #340 of 2,385 |
| 8Allegany County, NY | 68 | 47 | 26.5 | $324K | +0.9% | #343 of 2,385 |
| 9Otsego County, NY | 68 | 80 | 34.5 | $268K | +3.8% | #357 of 2,385 |
| 10Columbia County, NY | 67 | 62 | 23.3 | $451K | −2.1% | #364 of 2,385 |
Other business types in Otsego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons77
- Barbershops49
- Nail salons72
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Otsego County, NY?
Map listings as of September 2026 show 80 salons, barbers and spas in Otsego County. 17 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 134 one-person businesses without payroll.
How much do households in Otsego County, NY spend on personal care products and services?
About $21.5M a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 80 salons, barbers and spas on map listings, it comes to $268K per business. It is estimated from the incomes of the 23,189 households in Otsego County and national spending patterns by income.
How does Otsego County, NY compare with the U.S. for salons, barbers and spas?
Otsego County has 34.5 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $268K, 26% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Otsego County would have about 101, against 80 on map listings. There is one business with payroll in the industry for every 2,577 households, against one for every 804 across the U.S.
How fast is Otsego County, NY growing?
Population estimates put Otsego County at 60,589 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 23,189 households. The median household income in Otsego County is $68,885 a year, 15% below the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otsego County scores 68 for salons, barbers and spas (upper middle), #357 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otsego County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Otsego County
Screening a site or an acquisition in Otsego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.