Beauty and personal care · Small-town market · New York
Salons, barbers and spas in the Massena-Ogdensburg, NY area
The salons, barbers and spas in the Massena-Ogdensburg, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #77 of 538 scored small-town markets
#4 of 14 scored small-town markets based in New York
- Listings
- 108
- 22 chain locations (20%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $36.6M
- On personal care products and services · $879 a household
- Spending per listing
- $339K
- 59% above the U.S.
- Listings per 10k households
- 25.9
- 45% below the U.S.
- Population, 2025
- 105,488
- −2.5% since 2020
See the salons, barbers and spas around any address in the Massena-Ogdensburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 108 salons, barbers and spas in the Massena-Ogdensburg area. Chain locations make up 20% of them, against 15% across the U.S. Per 10,000 households, that is 25.9, 45% below the U.S. rate of 47.2.
Households in the Massena-Ogdensburg area spend about $36.6M a year on personal care products and services, or $879 per household, 13% below the U.S. average. That is about $339K of household spending for each business on map listings, 59% above the U.S. figure of $213K.
In 2023, official counts showed 16 businesses with payroll in the Massena-Ogdensburg area classed as personal care services. That is one for every 2,604 households, against one for every 804 across the U.S. Another 249 one-person businesses have no payroll, by official counts.
Population estimates show the Massena-Ogdensburg area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The Massena-Ogdensburg area scores 66 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #77 of 538 scored small-town markets and #4 of 14 scored small-town markets based in New York. That puts it in the top quarter of small-town markets.
How the Massena-Ogdensburg area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Massena-Ogdensburg area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.9 | 46.8 | 47.2 |
| Spending per listing | $339K | $228K | $213K |
| Households per official establishment | 2,604 | 506 | 804 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +14.1% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $879 | $1,070 | $1,005 |
| Median household income | $62,850 | $85,974 | $80,734 |
| Groundwork market score | 66 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 249Businesses with no payroll
- Map listings, September 2026
- 10822 chain locations
- Listings at the U.S. rate for this spending
- 172The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across New York
Every New York market ranked →The highest-scoring small-town markets in New York for salons, barbers and spas, numbered among those based in New York, with the Massena-Ogdensburg area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 81 | 77 | 24.5 | $400K | +2.7% | #6 of 538 |
| 2Oneonta, NY | 75 | 80 | 34.5 | $268K | +3.8% | #26 of 538 |
| 3Hudson, NY | 68 | 62 | 23.3 | $451K | −2.1% | #60 of 538 |
| 4Massena-Ogdensburg, NY | 66 | 108 | 25.9 | $339K | −2.5% | #77 of 538 |
| 5Gloversville, NY | 61 | 56 | 24.5 | $367K | −1.6% | #127 of 538 |
| 6Auburn, NY | 61 | 102 | 32.4 | $283K | −2.3% | #134 of 538 |
| 7Seneca Falls, NY | 60 | 43 | 31.6 | $286K | −1.7% | #147 of 538 |
| 8Plattsburgh, NY | 57 | 118 | 35.2 | $265K | −2.0% | #179 of 538 |
| 9Amsterdam, NY | 57 | 69 | 35.2 | $255K | +1.1% | #181 of 538 |
| 10Batavia, NY | 56 | 89 | 35.8 | $261K | +0.2% | #201 of 538 |
Other business types in the Massena-Ogdensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons65
- Barbershops
- Nail salons70
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Massena-Ogdensburg, NY area?
There are 108 salons, barbers and spas on map listings in the Massena-Ogdensburg area as of September 2026. 22 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts list 249 one-person businesses without payroll.
How much do households in the Massena-Ogdensburg, NY area spend on personal care products and services?
About $36.6M a year, or $879 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 108 salons, barbers and spas on map listings, it comes to $339K per business. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.
How does the Massena-Ogdensburg, NY area compare with the U.S. for salons, barbers and spas?
The Massena-Ogdensburg area has 25.9 salons, barbers and spas per 10,000 households, 45% below the U.S. rate of 47.2. Spending per business is $339K, 59% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Massena-Ogdensburg area would have about 172, against 108 on map listings. There is one business with payroll in the industry for every 2,604 households, against one for every 804 across the U.S.
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 66 for salons, barbers and spas (upper middle), #77 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Massena-Ogdensburg area
Screening a site or an acquisition in the Massena-Ogdensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.