Groundwork

Beauty and personal care · County · New York

Salons, barbers and spas in Monroe County, NY

Competitor counts, household spending and official business counts for salons, barbers and spas in Monroe County, NY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #2,102 of 2,385 scored counties
#59 of 61 scored counties in New York

Listings
1,572
215 chain locations (14%)
Official establishments
475
+6.3% since 2019
Household spending a year
$314.3M
On personal care products and services · $987 a household
Spending per listing
$200K
6% below the U.S.
Listings per 10k households
49.4
5% above the U.S.
Population, 2025
750,506
−1.0% since 2020

See the salons, barbers and spas around any address in Monroe County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Monroe County is 31 (lower middle), #2,102 of 2,385 scored counties and #59 of 61 scored counties in New York. That puts it in the bottom quarter of counties.

At $987 per household (2% below the U.S. average), households in Monroe County spend about $314.3M a year on personal care products and services. That is about $200K of household spending for each business on map listings, 6% below the U.S. figure of $213K.

Monroe County has 1,572 salons, barbers and spas on map listings as of September 2026. Of those, 215 are chain locations, or 14%, against 15% across the U.S. Per 10,000 households, that is 49.4, 5% above the U.S. rate of 47.2.

Official counts show 475 businesses with payroll classed as personal care services in Monroe County in 2023, up 6.3% from 2019. That is one for every 670 households, against one for every 804 across the U.S. Since fiscal 2022, 33 SBA-backed loans worth $5.4M have gone to businesses classed as personal care services in Monroe County. Population estimates show Monroe County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.

How Monroe County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Monroe County, NY compared with New York and the U.S.
MeasureMonroe CountyNew YorkU.S.
Listings per 10k households49.446.847.2
Spending per listing$200K$228K$213K
Households per official establishment670506804
Official establishment growth, 2019–2023+6.3%+0.4%+14.1%
Population growth, 2020–2025−1.0%−0.6%+3.1%
Spending per household on personal care products and services$987$1,070$1,005
Median household income$76,382$85,974$80,734
Groundwork market score3131

Official counts and lending

Businesses

Official establishments, 2019 to 2023
447 → 475+6.3% over the period
Employees, 2023
2,096
Annual payroll, 2023
$58.6M
One-person businesses, 2023
2,851Businesses with no payroll
Map listings, September 2026
1,572215 chain locations
Listings at the U.S. rate for this spending
1,478The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
33
Amount
$5.4M

SBA-backed loans to businesses classed as personal care services in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monroe County

Population, 2025 estimate
750,506−1.0% since 2020
Households
318,428
Median age
41.3
Homes lived in by their owners
64%
Vehicles per household
1.5
Land area
657 sq. mi.
People per square mile
1,147
Median household income
$76,382+27.1% vs. 2015–2019, before inflation
Average household income
$102,665
Median home value
$213,700
Jobs located here
390,979
Daytime population
792,113Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monroe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across New York

Every New York market ranked →

The highest-scoring counties in New York for salons, barbers and spas, numbered among those based in New York, with Monroe County marked.

Top counties in New York

Counties in New York ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY767724.5$400K+2.7%#137 of 2,385
2Delaware County, NY753518.2$494K+0.2%#164 of 2,385
3Yates County, NY732223.2$411K−0.8%#207 of 2,385
4Wayne County, NY718622.4$421K+0.1%#248 of 2,385
5Washington County, NY715522.5$412K−2.9%#250 of 2,385
6Franklin County, NY694322.0$402K−1.6%#308 of 2,385
7Schoharie County, NY683628.0$333K+1.4%#340 of 2,385
8Allegany County, NY684726.5$324K+0.9%#343 of 2,385
9Otsego County, NY688034.5$268K+3.8%#357 of 2,385
10Columbia County, NY676223.3$451K−2.1%#364 of 2,385
59Monroe County, NY311,57249.4$200K−1.0%#2,102 of 2,385

Other business types in Monroe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Monroe County, NY?

Map listings as of September 2026 show 1,572 salons, barbers and spas in Monroe County. 215 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 475 businesses with payroll classed as personal care services in 2023, up 6.3% from 2019. Official counts also show 2,851 one-person businesses without payroll.

How much do households in Monroe County, NY spend on personal care products and services?

About $314.3M a year, or $987 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 1,572 salons, barbers and spas on map listings, it comes to $200K per business. It is estimated from the incomes of the 318,428 households in Monroe County and national spending patterns by income.

How does Monroe County, NY compare with the U.S. for salons, barbers and spas?

Monroe County has 49.4 salons, barbers and spas per 10,000 households, 5% above the U.S. rate of 47.2. Spending per business is $200K, 6% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Monroe County would have about 1,478, against 1,572 on map listings. There is one business with payroll in the industry for every 670 households, against one for every 804 across the U.S. The official count rose 6.3% from 2019 to 2023, against +14.1% for the U.S.

How fast is Monroe County, NY growing?

Population estimates put Monroe County at 750,506 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 318,428 households. The median household income in Monroe County is $76,382 a year, 5% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monroe County scores 31 for salons, barbers and spas (lower middle), #2,102 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monroe County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Monroe County

Screening a site or an acquisition in Monroe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.