Market rankings · New Mexico
Hair salons in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 1,441
- 268 chain locations (19%)
- Official establishments
- 362
- +13.8% since 2019
- Household spending a year
- $764.3M
- On personal care products and services
- Listings per 10k households
- 17.2
- 26% below the U.S.
- Spending per listing
- $530K
- 23% above the U.S.
- Rank among states
- #14 of 51
- Market score 59 · Upper middle
A site report maps the hair salons on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,441 hair salons on map listings in New Mexico as of September 2026. Of those, 268 are chain locations, or 19%, against 14% across the U.S. Per 10,000 households, that is 17.2, 26% below the U.S. rate of 23.4.
Household spending on personal care products and services in New Mexico comes to about $764.3M a year: $913 per household, 9% below the U.S. average. Spread across 1,441 hair salons, that is $530K per salon, 23% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The official count of businesses with payroll classed as beauty salons in New Mexico was 362 in 2023, up 13.8% from 2019. That is one for every 2,313 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $2.6M have gone to businesses classed as beauty salons in New Mexico.
Among the 50 states and DC, New Mexico ranks #14 for hair salons, with a Groundwork market score of 59 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (70). Of the 13 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest (78).
Every market in New Mexico for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 70 | 131 | 15.4 | $550K | +4.1% | #33 of 387 |
| 2Farmington, NM | 61 | 68 | 16.3 | $525K | −0.9% | #87 of 387 |
| 3Santa Fe, NM | 59 | 144 | 20.3 | $502K | +1.2% | #110 of 387 |
| 4Albuquerque, NM | 54 | 717 | 19.1 | $500K | +0.8% | #142 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hobbs, NM | 78 | 41 | 16.6 | $561K | +0.2% | #17 of 538 |
| 2Alamogordo, NM | 77 | 39 | 15.9 | $536K | +3.7% | #20 of 538 |
| 3Taos, NM | 69 | 25 | 16.1 | $545K | +0.3% | #62 of 538 |
| 4Los Alamos, NM | 68 | 15 | 18.2 | $753K | 0.0% | #69 of 538 |
| 5Española, NM | 66 | 10 | 6.4 | $1.4M | −1.0% | #80 of 538 |
| 6Clovis, NM | 61 | 38 | 14.6 | $567K | −3.3% | #135 of 538 |
| 7Las Vegas, NM | 55 | 16 | 11.5 | $686K | −3.2% | #207 of 538 |
| 8Carlsbad-Artesia, NM | 55 | 62 | 26.2 | $373K | +0.3% | #220 of 538 |
| 9Roswell, NM | 53 | 33 | 13.9 | $590K | −2.7% | #238 of 538 |
| 10Gallup, NM | 52 | 14 | 6.6 | $1.2M | −6.1% | #251 of 538 |
| 11Silver City, NM | 52 | 16 | 14.2 | $563K | −3.4% | #252 of 538 |
| 12Ruidoso, NM | 45 | 18 | 18.0 | $463K | −2.3% | #324 of 538 |
| 13Deming, NM | 39 | 15 | 16.3 | $439K | −0.2% | #389 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 65 | 11.4 | $909K | +6.9% | #15 of 2,339 |
| 2Valencia County, NM | 74 | 42 | 15.2 | $570K | +7.2% | #185 of 2,339 |
| 3Lea County, NM | 71 | 41 | 16.6 | $561K | +0.2% | #263 of 2,339 |
| 4Otero County, NM | 70 | 39 | 15.9 | $536K | +3.7% | #292 of 2,339 |
| 5Los Alamos County, NM | 68 | 15 | 18.2 | $753K | 0.0% | #342 of 2,339 |
| 6Doña Ana County, NM | 66 | 131 | 15.4 | $550K | +4.1% | #422 of 2,339 |
| 7Taos County, NM | 64 | 25 | 16.1 | $545K | +0.3% | #492 of 2,339 |
| 8Rio Arriba County, NM | 63 | 10 | 6.4 | $1.4M | −1.0% | #514 of 2,339 |
| 9San Juan County, NM | 59 | 68 | 16.3 | $525K | −0.9% | #731 of 2,339 |
| 10Curry County, NM | 56 | 30 | 16.1 | $521K | −3.5% | #864 of 2,339 |
| 11Santa Fe County, NM | 56 | 144 | 20.3 | $502K | +1.2% | #871 of 2,339 |
| 12Colfax County, NM | 53 | 7 | 13.0 | $630K | −1.4% | #995 of 2,339 |
| 13Roosevelt County, NM | 52 | 8 | 10.8 | $739K | −2.8% | #1,039 of 2,339 |
| 14Chaves County, NM | 52 | 33 | 13.9 | $590K | −2.7% | #1,045 of 2,339 |
| 15Grant County, NM | 52 | 16 | 14.2 | $563K | −3.4% | #1,048 of 2,339 |
| 16McKinley County, NM | 51 | 14 | 6.6 | $1.2M | −6.1% | #1,096 of 2,339 |
| 17Eddy County, NM | 51 | 62 | 26.2 | $373K | +0.3% | #1,137 of 2,339 |
| 18Sierra County, NM | 50 | 5 | 9.2 | $780K | −1.4% | #1,147 of 2,339 |
| 19Cibola County, NM | 49 | 12 | 14.1 | $563K | −0.6% | #1,220 of 2,339 |
| 20San Miguel County, NM | 46 | 16 | 13.4 | $588K | −3.2% | #1,357 of 2,339 |
| 21Bernalillo County, NM | 41 | 608 | 21.3 | $444K | −1.4% | #1,581 of 2,339 |
| 22Socorro County, NM | 37 | 7 | 13.3 | $541K | −4.3% | #1,763 of 2,339 |
| 23Lincoln County, NM | 37 | 18 | 18.0 | $463K | −2.3% | #1,768 of 2,339 |
| 24Luna County, NM | 32 | 15 | 16.3 | $439K | −0.2% | #1,964 of 2,339 |
| Torrance County, NM | Not scored | 2 | 3.3 | $2.5M | +6.9% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 4 | 9.1 | $846K | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 1 | 6.8 | $1.2M | −5.6% | |
| Union County, NM | Not scored | 1 | 7.0 | $1.1M | −5.5% | |
| Catron County, NM | Not scored | 2 | 11.2 | $668K | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in New Mexico?
As of September 2026, map listings count 1,441 hair salons in New Mexico. 268 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 362 businesses with payroll classed as beauty salons in 2023, up 13.8% from 2019. Another 3,104 one-person businesses have no payroll, by official counts.
How much do households in New Mexico spend on personal care products and services?
About $764.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 1,441 hair salons on map listings, it comes to $530K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for hair salons?
New Mexico has 17.2 hair salons per 10,000 households, 26% below the U.S. rate of 23.4. Spending per salon is $530K, 23% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, New Mexico would have about 1,776, against 1,441 on map listings. There is one business with payroll in the industry for every 2,313 households, against one for every 1,535 across the U.S. The official count rose 13.8% from 2019 to 2023, against +6.0% for the U.S.
Which market in New Mexico has the highest market score for hair salons?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 70 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Hobbs area scores highest, at 78 (high). Among 24 scored counties in New Mexico, Sandoval County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 59 for hair salons (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Salons, barbers and spas3,086 listings
- Barbershops424 listings
- Nail salons365 listings
- Spas and skin care790 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.