Groundwork

Market rankings · Maine

Hair salons in Maine

Markets across Maine ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
1,313
227 chain locations (17%)
Official establishments
293
−3.9% since 2019
Household spending a year
$581.2M
On personal care products and services
Listings per 10k households
22.0
6% below the U.S.
Spending per listing
$443K
3% above the U.S.
Rank among states
#17 of 51
Market score 55 · Upper middle

A site report maps the hair salons on map listings around any address in Maine by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,313 hair salons in Maine. Chain locations make up 17% of them, against 14% across the U.S. Per 10,000 households, that is 22.0, 6% below the U.S. rate of 23.4.

Household spending on personal care products and services in Maine comes to about $581.2M a year: $973 per household, 3% below the U.S. average. Spread across 1,313 hair salons, that is $443K per salon, 3% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

The official count of businesses with payroll classed as beauty salons in Maine was 293 in 2023, down 3.9% from 2019. That is one for every 2,038 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $3.2M have gone to businesses classed as beauty salons in Maine.

Among the 50 states and DC, Maine ranks #17 for hair salons, with a Groundwork market score of 55 (upper middle). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (61). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 69.

Every market in Maine for hair salons

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Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Maine, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewiston-Auburn, ME619019.2$474K+4.8%#90 of 387
2Portland-South Portland, ME6057824.1$446K+4.5%#103 of 387
3Bangor, ME5215323.5$391K+3.8%#160 of 387

Small-town markets

Small-town markets reaching Maine, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Augusta-Waterville, ME6911821.7$425K+3.5%#67 of 538

Counties

Counties in Maine, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1York County, ME7219020.8$501K+4.8%#247 of 2,339
2Waldo County, ME652916.6$558K+2.6%#448 of 2,339
3Somerset County, ME653916.8$499K+2.3%#457 of 2,339
4Sagadahoc County, ME643521.3$478K+3.4%#503 of 2,339
5Oxford County, ME634619.1$459K+4.2%#553 of 2,339
6Kennebec County, ME6311821.7$425K+3.5%#561 of 2,339
7Piscataquis County, ME601416.7$513K+3.5%#679 of 2,339
8Androscoggin County, ME589019.2$474K+4.8%#781 of 2,339
9Aroostook County, ME555317.7$475K−0.7%#914 of 2,339
10Penobscot County, ME5415323.5$391K+3.8%#985 of 2,339
11Lincoln County, ME533319.9$489K+3.8%#1,008 of 2,339
12Hancock County, ME525521.5$442K+3.0%#1,073 of 2,339
13Cumberland County, ME5235326.7$414K+4.5%#1,080 of 2,339
14Franklin County, ME502620.5$420K+4.6%#1,193 of 2,339
15Washington County, ME492416.9$493K+0.8%#1,223 of 2,339
16Knox County, ME305529.8$329K+1.1%#2,026 of 2,339

Questions

How many hair salons are in Maine?

There are 1,313 hair salons on map listings in Maine as of September 2026. 227 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 293 businesses with payroll classed as beauty salons in 2023, down 3.9% from 2019. Official counts also show 2,833 one-person businesses without payroll.

How much do households in Maine spend on personal care products and services?

About $581.2M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,313 hair salons on map listings, it comes to $443K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.

How does Maine compare with the U.S. for hair salons?

Maine has 22.0 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $443K, 3% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Maine would have about 1,351, against 1,313 on map listings. There is one business with payroll in the industry for every 2,038 households, against one for every 1,535 across the U.S. The official count fell 3.9% from 2019 to 2023, against +6.0% for the U.S.

Which market in Maine has the highest market score for hair salons?

Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 61 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 69 (upper middle). Among 16 scored counties in Maine, York County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 55 for hair salons (upper middle), #17 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maine. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

All 51 states

Top markets for hair salons across the U.S. · All business types in Maine

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.