Groundwork

Beauty and personal care · County · Missouri

Hair salons in Johnson County, MO

The hair salons in Johnson County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #295 of 2,339 scored counties
#13 of 81 scored counties in Missouri

Listings
37
11 chain locations (30%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$19.4M
On personal care products and services · $921 a household
Spending per listing
$525K
22% above the U.S.
Listings per 10k households
17.5
25% below the U.S.
Population, 2025
56,670
+4.9% since 2020

See the hair salons around any address in Johnson County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 37 hair salons in Johnson County. Of those, 11 are chain locations, or 30%, against 14% across the U.S. That is 17.5 per 10,000 households, 25% below the U.S. rate of 23.4.

At $921 per household (8% below the U.S. average), households in Johnson County spend about $19.4M a year on personal care products and services. That is about $525K of household spending for each salon on map listings, 22% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

The official count of businesses with payroll classed as beauty salons in Johnson County was 7 in 2023. That is one for every 3,012 households, against one for every 1,535 across the U.S. Official counts list 81 one-person businesses without payroll.

Population estimates show Johnson County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Johnson County is 70 (upper middle), #295 of 2,339 scored counties and #13 of 81 scored counties in Missouri. That puts it in the top quarter of counties.

How Johnson County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Johnson County, MO compared with Missouri and the U.S.
MeasureJohnson CountyMissouriU.S.
Listings per 10k households17.521.023.4
Spending per listing$525K$463K$430K
Households per official establishment3,0122,0291,535
Official establishment growth, 2019–2023n/a+1.0%+6.0%
Population growth, 2020–2025+4.9%+1.9%+3.1%
Spending per household on personal care products and services$921$970$1,005
Median household income$67,272$70,702$80,734
Groundwork market score7053

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 7
Employees, 2023
25
Annual payroll, 2023
$833K
One-person businesses, 2023
81Businesses with no payroll
Map listings, September 2026
3711 chain locations
Listings at the U.S. rate for this spending
45The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Johnson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Johnson County

Population, 2025 estimate
56,670+4.9% since 2020
Households
21,087
Median age
34.4
Homes lived in by their owners
64%
Vehicles per household
2.0
Land area
829 sq. mi.
People per square mile
66
Median household income
$67,272+21.7% vs. 2015–2019, before inflation
Average household income
$83,022
Median home value
$235,700
Jobs located here
15,260
Daytime population
47,747Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Johnson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Johnson County marked.

Top counties in Missouri

Counties in Missouri ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO922410.5$977K+11.4%#5 of 2,339
2Callaway County, MO832112.7$744K+3.2%#52 of 2,339
3Cass County, MO837517.4$611K+7.1%#55 of 2,339
4Warren County, MO801913.7$743K+9.2%#76 of 2,339
5Jefferson County, MO7913315.1$676K+2.7%#93 of 2,339
6Newton County, MO783013.6$682K+6.1%#101 of 2,339
7Osage County, MO76815.1$640K+2.7%#139 of 2,339
8Platte County, MO756815.5$733K+6.7%#154 of 2,339
9Christian County, MO756819.4$527K+8.3%#163 of 2,339
10St. Charles County, MO7429518.3$641K+4.9%#178 of 2,339
13Johnson County, MO703717.5$525K+4.9%#295 of 2,339

Other business types in Johnson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Johnson County, MO?

Johnson County has 37 hair salons on map listings as of September 2026. 11 of them (30%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts also show 81 one-person businesses without payroll.

How much do households in Johnson County, MO spend on personal care products and services?

About $19.4M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 37 hair salons on map listings, it comes to $525K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 21,087 households in Johnson County and national spending patterns by income.

How does Johnson County, MO compare with the U.S. for hair salons?

Johnson County has 17.5 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $525K, 22% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Johnson County would have about 45, against 37 on map listings. There is one business with payroll in the industry for every 3,012 households, against one for every 1,535 across the U.S.

How fast is Johnson County, MO growing?

Population estimates put Johnson County at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. The median household income in Johnson County is $67,272 a year, 17% below the U.S. median of $80,734. That rose 21.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnson County scores 70 for hair salons (upper middle), #295 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Johnson County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Johnson County

Screening a site or an acquisition in Johnson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.