Beauty and personal care · County · Missouri
Hair salons in Butler County, MO
The hair salons in Butler County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,703 of 2,339 scored counties
#63 of 81 scored counties in Missouri
- Listings
- 40
- 10 chain locations (25%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $13.3M
- On personal care products and services · $803 a household
- Spending per listing
- $333K
- 23% below the U.S.
- Listings per 10k households
- 24.1
- 3% above the U.S.
- Population, 2025
- 41,904
- −0.4% since 2020
See the hair salons around any address in Butler County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $803 per household (20% below the U.S. average), households in Butler County spend about $13.3M a year on personal care products and services. That works out to $333K per salon, 23% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Butler County has 40 hair salons on map listings as of September 2026. 10 of them (25%) are chain locations, against 14% across the U.S. That is 24.1 per 10,000 households, 3% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Butler County was 4 in 2023. That is one for every 4,149 households, against one for every 1,535 across the U.S. Another 101 one-person businesses have no payroll, by official counts.
Population estimates show Butler County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for hair salons in Butler County is 39 (lower middle), #1,703 of 2,339 scored counties and #63 of 81 scored counties in Missouri.
How Butler County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Butler County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.1 | 21.0 | 23.4 |
| Spending per listing | $333K | $463K | $430K |
| Households per official establishment | 4,149 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | −0.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $803 | $970 | $1,005 |
| Median household income | $49,089 | $70,702 | $80,734 |
| Groundwork market score | 39 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 11
- Annual payroll, 2023
- $314K
- One-person businesses, 2023
- 101Businesses with no payroll
- Map listings, September 2026
- 4010 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Butler County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Butler County
- Population, 2025 estimate
- 41,904−0.4% since 2020
- Households
- 16,594
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 695 sq. mi.
- People per square mile
- 60
- Median household income
- $49,089+23.0% vs. 2015–2019, before inflation
- Average household income
- $67,066
- Median home value
- $145,100
- Jobs located here
- 18,059
- Daytime population
- 43,334Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Butler County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 63Butler County, MO | 39 | 40 | 24.1 | $333K | −0.4% | #1,703 of 2,339 |
Other business types in Butler County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons39
- Barbershops17
- Nail salons20
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Butler County, MO?
Map listings as of September 2026 show 40 hair salons in Butler County. 10 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 101 one-person businesses without payroll.
How much do households in Butler County, MO spend on personal care products and services?
About $13.3M a year, or $803 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 40 hair salons on map listings, it comes to $333K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 16,594 households in Butler County and national spending patterns by income.
How does Butler County, MO compare with the U.S. for hair salons?
Butler County has 24.1 hair salons per 10,000 households, 3% above the U.S. rate of 23.4. Spending per salon is $333K, 23% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Butler County would have about 31, against 40 on map listings. There is one business with payroll in the industry for every 4,149 households, against one for every 1,535 across the U.S.
How fast is Butler County, MO growing?
Population estimates put Butler County at 41,904 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 16,594 households. Median household income in Butler County is $49,089, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Butler County scores 39 for hair salons (lower middle), #1,703 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Butler County
Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.