Groundwork

Market rankings · Iowa

Hair salons in Iowa

Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
3,086
677 chain locations (22%)
Official establishments
796
−2.1% since 2019
Household spending a year
$1.3B
On personal care products and services
Listings per 10k households
23.5
In line with the U.S.
Spending per listing
$422K
2% below the U.S.
Rank among states
#42 of 51
Market score 39 · Lower middle

A site report maps the hair salons on map listings around any address in Iowa by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Iowa has 3,086 hair salons on map listings as of September 2026. Of those, 677 are chain locations, or 22%, against 14% across the U.S. That comes to 23.5 for every 10,000 households, in line with the U.S. rate of 23.4.

At $990 per household (2% below the U.S. average), households in Iowa spend about $1.3B a year on personal care products and services. Spread across 3,086 hair salons, that is $422K per salon, 2% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The official count of businesses with payroll classed as beauty salons in Iowa was 796 in 2023, down 2.1% from 2019. That is one for every 1,653 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 37 SBA-backed loans worth $6.6M have gone to businesses classed as beauty salons in Iowa.

Among the 50 states and DC, Iowa ranks #42 for hair salons, with a Groundwork market score of 39 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (62). Of the 15 scored small-town markets in or partly in Iowa, the Pella area scores highest (70).

Every market in Iowa for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Iowa, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Omaha, NE-IA6282121.1$505K+4.2%#77 of 387
1Ames, IA619118.3$540K+2.2%#86 of 387
2Sioux City, IA-NE-SD5712522.5$431K+1.0%#125 of 387
3Des Moines-West Des Moines, IA5670223.8$451K+6.7%#131 of 387
4Iowa City, IA5317223.8$426K+4.1%#149 of 387
5Cedar Rapids, IA5226022.8$445K+1.0%#156 of 387
6Davenport-Moline-Rock Island, IA-IL4637523.2$421K−0.9%#226 of 387
7Waterloo-Cedar Falls, IA4416023.1$414K+0.5%#245 of 387
8Dubuque, IA3510726.1$382K+0.1%#338 of 387

Small-town markets

Small-town markets reaching Iowa, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pella, IA702317.3$581K+2.3%#53 of 538
2Marshalltown, IA702818.1$520K−0.5%#56 of 538
3Le Mars, IA652423.3$437K0.0%#96 of 538
4Clinton, IA604020.5$458K−0.9%#153 of 538
5Spirit Lake, IA582123.7$429K+1.7%#178 of 538
6Muscatine, IA543821.9$428K−3.0%#229 of 538
7Fort Dodge, IA483321.5$423K−0.4%#294 of 538
8Spencer, IA451723.3$395K−0.8%#326 of 538
9Ottumwa, IA393323.6$379K−0.3%#391 of 538
10Carroll, IA312427.3$354K−2.0%#469 of 538
11Storm Lake, IA302127.8$349K−1.7%#473 of 538
12Fort Madison, IA273725.8$343K−3.6%#491 of 538
13Mason City, IA257131.3$303K−1.5%#499 of 538
14Burlington, IA-IL245929.7$300K−2.5%#504 of 538
15Oskaloosa, IA232933.2$280K−1.2%#510 of 538

Counties

Counties in Iowa, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Benton County, IA821211.8$882K+1.8%#59 of 2,339
2Madison County, IA79913.4$787K+3.8%#90 of 2,339
3Warren County, IA763316.0$685K+9.0%#135 of 2,339
4Delaware County, IA721013.6$717K+1.3%#230 of 2,339
5Dallas County, IA709823.1$517K+17.8%#297 of 2,339
6Guthrie County, IA67919.6$515K+1.6%#397 of 2,339
7Marion County, IA652317.3$581K+2.3%#445 of 2,339
8Mills County, IA651120.4$526K+2.6%#451 of 2,339
9Jones County, IA641518.3$524K+2.9%#497 of 2,339
10Marshall County, IA642818.1$520K−0.5%#498 of 2,339
11Floyd County, IA62710.8$857K−4.4%#564 of 2,339
12Hamilton County, IA611117.1$565K−0.5%#630 of 2,339
13Story County, IA606516.7$584K+2.7%#669 of 2,339
14Plymouth County, IA602423.3$437K0.0%#695 of 2,339
15Hardin County, IA581014.2$629K−2.2%#762 of 2,339
16Boone County, IA572623.8$428K+0.4%#839 of 2,339
17Tama County, IA561116.4$563K−1.5%#856 of 2,339
18Clinton County, IA564020.5$458K−0.9%#882 of 2,339
19Pottawattamie County, IA546717.8$542K−0.7%#945 of 2,339
20Hancock County, IA53817.1$536K−2.2%#1,001 of 2,339
21Johnson County, IA5314823.4$435K+4.6%#1,019 of 2,339
22Dickinson County, IA532123.7$429K+1.7%#1,021 of 2,339
23Harrison County, IA521423.0$432K+0.4%#1,076 of 2,339
24Woodbury County, IA529623.6$406K+0.7%#1,084 of 2,339
25Muscatine County, IA513821.9$428K−3.0%#1,125 of 2,339
Show all 99 counties
Counties in Iowa, ranked for hair salons by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Butler County, IA501220.5$472K−2.0%#1,170 of 2,339
27Lyon County, IA501226.8$368K+3.6%#1,205 of 2,339
28Poweshiek County, IA491620.5$465K−1.4%#1,231 of 2,339
29Polk County, IA4952225.4$416K+4.8%#1,246 of 2,339
30Linn County, IA4823324.4$417K+0.7%#1,288 of 2,339
31Jasper County, IA473120.7$466K+0.9%#1,317 of 2,339
32Black Hawk County, IA4712022.0$425K+0.4%#1,328 of 2,339
33Clayton County, IA461520.0$461K−1.1%#1,369 of 2,339
34Webster County, IA463321.5$423K−0.4%#1,378 of 2,339
35Buchanan County, IA452125.4$380K+1.3%#1,442 of 2,339
36Iowa County, IA441623.2$414K−1.0%#1,476 of 2,339
37Cherokee County, IA431121.8$439K−2.4%#1,513 of 2,339
38Bremer County, IA422525.7$399K+1.1%#1,558 of 2,339
39Sioux County, IA413527.6$379K+2.5%#1,601 of 2,339
40Washington County, IA412426.7$365K+0.6%#1,605 of 2,339
41Grundy County, IA411529.3$351K+0.2%#1,608 of 2,339
42Scott County, IA4019126.1$390K+0.4%#1,648 of 2,339
43Dubuque County, IA3910726.1$382K+0.1%#1,691 of 2,339
44Winneshiek County, IA382125.8$384K−1.6%#1,733 of 2,339
45Jackson County, IA382125.5$377K−0.8%#1,735 of 2,339
46Jefferson County, IA371420.1$438K−2.5%#1,772 of 2,339
47Clay County, IA371723.3$395K−0.8%#1,783 of 2,339
48Wapello County, IA373323.6$379K−0.3%#1,788 of 2,339
49Wright County, IA371426.2$362K−0.9%#1,792 of 2,339
50Cedar County, IA372228.9$345K−0.7%#1,797 of 2,339
51Winnebago County, IA361021.5$423K−3.8%#1,820 of 2,339
52Mitchell County, IA361123.9$404K+0.6%#1,829 of 2,339
53Kossuth County, IA351726.0$357K−3.2%#1,876 of 2,339
54Cass County, IA341322.2$406K−1.2%#1,899 of 2,339
55O’Brien County, IA341424.1$388K+0.5%#1,904 of 2,339
56Chickasaw County, IA331122.0$433K−2.8%#1,932 of 2,339
57Page County, IA331320.8$416K−2.3%#1,933 of 2,339
58Allamakee County, IA331931.9$293K+1.2%#1,953 of 2,339
59Louisa County, IA311126.0$375K−3.7%#1,993 of 2,339
60Crawford County, IA301726.9$346K−1.5%#2,023 of 2,339
61Shelby County, IA302245.1$221K−0.2%#2,034 of 2,339
62Carroll County, IA292427.3$354K−2.0%#2,051 of 2,339
63Fayette County, IA281821.6$411K−2.1%#2,070 of 2,339
64Lee County, IA283725.8$343K−3.6%#2,075 of 2,339
65Buena Vista County, IA272127.8$349K−1.7%#2,100 of 2,339
66Henry County, IA232431.4$296K−5.4%#2,170 of 2,339
67Mahaska County, IA232933.2$280K−1.2%#2,172 of 2,339
68Des Moines County, IA225532.0$279K−2.0%#2,187 of 2,339
69Cerro Gordo County, IA206734.3$275K−1.5%#2,225 of 2,339
70Montgomery County, IA181430.5$289K−3.2%#2,250 of 2,339
71Appanoose County, IA151630.8$270K−1.7%#2,277 of 2,339
72Union County, IA101937.1$227K−2.5%#2,311 of 2,339
Franklin County, IANot scored921.4$403K−1.2%
Keokuk County, IANot scored614.7$613K−2.0%
Calhoun County, IANot scored820.0$463K−3.4%
Sac County, IANot scored818.6$502K−2.7%
Clarke County, IANot scored614.7$644K−1.6%
Humboldt County, IANot scored1433.2$287K−2.0%
Howard County, IANot scored1026.5$347K−0.8%
Emmet County, IANot scored1127.1$323K−2.5%
Davis County, IANot scored515.6$621K+1.3%
Palo Alto County, IANot scored821.2$451K−1.0%
Lucas County, IANot scored410.8$799K+2.6%
Greene County, IANot scored615.3$603K−1.0%
Monona County, IANot scored1230.9$294K−2.4%
Decatur County, IANot scored39.8$864K−0.9%
Monroe County, IANot scored516.2$573K−2.5%
Adair County, IANot scored721.6$437K−1.3%
Worth County, IANot scored412.6$770K−1.3%
Van Buren County, IANot scored517.3$505K−1.2%
Pocahontas County, IANot scored723.3$383K−3.5%
Ida County, IANot scored826.2$348K−3.4%
Wayne County, IANot scored727.3$334K+3.6%
Fremont County, IANot scored621.3$454K−0.8%
Osceola County, IANot scored830.4$306K−3.6%
Taylor County, IANot scored520.1$445K−0.5%
Audubon County, IANot scored727.0$331K−3.0%
Ringgold County, IANot scored736.9$260K0.0%
Adams County, IANot scored319.5$495K−2.5%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Iowa?

Map listings as of September 2026 show 3,086 hair salons in Iowa. 677 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 796 businesses with payroll classed as beauty salons in 2023, down 2.1% from 2019. Another 6,537 one-person businesses have no payroll, by official counts.

How much do households in Iowa spend on personal care products and services?

About $1.3B a year, or $990 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 3,086 hair salons on map listings, it comes to $422K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.

How does Iowa compare with the U.S. for hair salons?

Iowa has 23.5 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $422K, 2% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Iowa would have about 3,026, against 3,086 on map listings. There is one business with payroll in the industry for every 1,653 households, against one for every 1,535 across the U.S. The official count fell 2.1% from 2019 to 2023, against +6.0% for the U.S.

Which market in Iowa has the highest market score for hair salons?

Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 62 (upper middle). Among 15 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 70 (upper middle). Among 72 scored counties in Iowa, Benton County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 39 for hair salons (lower middle), #42 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Iowa. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

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Top markets for hair salons across the U.S. · All business types in Iowa

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.