Beauty and personal care · Metro area · Missouri
Hair salons in the Springfield, MO metro area
How the Springfield, MO metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #174 of 387 scored metro areas
#6 of 8 scored metro areas based in Missouri
- Listings
- 457
- 87 chain locations (19%)
- Official establishments
- 103
- +6.3% since 2019
- Household spending a year
- $182.9M
- On personal care products and services · $920 a household
- Spending per listing
- $400K
- 7% below the U.S.
- Listings per 10k households
- 23.0
- 2% below the U.S.
- Population, 2025
- 500,694
- +5.1% since 2020
See the hair salons around any address in the Springfield metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Springfield metro area spend about $182.9M a year on personal care products and services, or $920 per household, 8% below the U.S. average. That works out to $400K per salon, 7% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Springfield metro area has 457 hair salons on map listings as of September 2026. 87 of them (19%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 23.0, 2% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Springfield metro area was 103 in 2023, up 6.3% from 2019. That is one for every 1,931 households, against one for every 1,535 across the U.S. Official counts list 1,002 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $530K have gone to businesses classed as beauty salons in the Springfield metro area.
Population estimates show the Springfield metro area grew 5.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in the Springfield metro area is 51 (upper middle), #174 of 387 scored metro areas and #6 of 8 scored metro areas based in Missouri.
How the Springfield metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Springfield metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 21.0 | 23.4 |
| Spending per listing | $400K | $463K | $430K |
| Households per official establishment | 1,931 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | +6.3% | +1.0% | +6.0% |
| Population growth, 2020–2025 | +5.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $920 | $970 | $1,005 |
| Median household income | $65,071 | $70,702 | $80,734 |
| Groundwork market score | 51 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 103+6.3% over the period
- Employees, 2023
- 552
- Annual payroll, 2023
- $15.7M
- One-person businesses, 2023
- 1,002Businesses with no payroll
- Map listings, September 2026
- 45787 chain locations
- Listings at the U.S. rate for this spending
- 425The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $530K
SBA-backed loans to businesses classed as beauty salons in the Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 500,694+5.1% since 2020
- Households
- 198,884
- Median age
- 38.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 3,007 sq. mi.
- People per square mile
- 162
- Median household income
- $65,071+34.0% vs. 2015–2019, before inflation
- Average household income
- $87,400
- Median home value
- $230,700
- Jobs located here
- 224,104
- Daytime population
- 505,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for hair salons, numbered among those based in Missouri, with the Springfield metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 68 | 1,905 | 21.3 | $496K | +3.4% | #43 of 387 |
| 2Jefferson City, MO | 65 | 121 | 20.7 | $468K | +2.2% | #58 of 387 |
| 3St. Louis, MO-IL | 60 | 2,407 | 20.7 | $502K | −0.2% | #100 of 387 |
| 4Joplin, MO-KS | 57 | 165 | 20.8 | $426K | +3.9% | #126 of 387 |
| 5Columbia, MO | 51 | 183 | 21.2 | $462K | +3.9% | #166 of 387 |
| 6Springfield, MO | 51 | 457 | 23.0 | $400K | +5.1% | #174 of 387 |
| 7Cape Girardeau, MO-IL | 46 | 84 | 21.9 | $419K | +1.7% | #227 of 387 |
| 8St. Joseph, MO-KS | 45 | 95 | 20.3 | $448K | −2.0% | #231 of 387 |
Other business types in the Springfield metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons51
- Barbershops40
- Nail salons56
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Springfield, MO metro area?
Map listings as of September 2026 show 457 hair salons in the Springfield metro area. 87 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 103 businesses with payroll classed as beauty salons in 2023, up 6.3% from 2019. Official counts also show 1,002 one-person businesses without payroll.
How much do households in the Springfield, MO metro area spend on personal care products and services?
About $182.9M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 457 hair salons on map listings, it comes to $400K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 198,884 households in the Springfield metro area and national spending patterns by income.
How does the Springfield, MO metro area compare with the U.S. for hair salons?
The Springfield metro area has 23.0 hair salons per 10,000 households, 2% below the U.S. rate of 23.4. Spending per salon is $400K, 7% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Springfield metro area would have about 425, against 457 on map listings. There is one business with payroll in the industry for every 1,931 households, against one for every 1,535 across the U.S. The official count rose 6.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Springfield, MO metro area growing?
Population estimates put the Springfield metro area at 500,694 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 198,884 households. Median household income in the Springfield metro area is $65,071, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Springfield metro area scores 51 for hair salons (upper middle), #174 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Springfield metro area
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.