Beauty and personal care · County · Missouri
Hair salons in Nodaway County, MO
Competitor counts, household spending and official business counts for hair salons in Nodaway County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,464 of 2,339 scored counties
#53 of 81 scored counties in Missouri
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.3M
- On personal care products and services · $861 a household
- Spending per listing
- $486K
- 13% above the U.S.
- Listings per 10k households
- 17.7
- 24% below the U.S.
- Population, 2025
- 20,174
- −4.0% since 2020
See the hair salons around any address in Nodaway County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 hair salons in Nodaway County. Chain locations make up 20% of them, against 14% across the U.S. That is 17.7 per 10,000 households, 24% below the U.S. rate of 23.4.
Household spending on personal care products and services in Nodaway County comes to about $7.3M a year: $861 per household, 14% below the U.S. average. Spread across 15 hair salons, that is $486K per salon, 13% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as beauty salons in Nodaway County in 2023. That is one for every 2,115 households, against one for every 1,535 across the U.S. Official counts also show 34 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $12K has gone to businesses classed as beauty salons in Nodaway County.
Between 2020 and 2025, the population of Nodaway County declined 4.0%, against +3.1% for the U.S. The Groundwork market score for hair salons in Nodaway County is 44 (lower middle), #1,464 of 2,339 scored counties and #53 of 81 scored counties in Missouri.
How Nodaway County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nodaway County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.7 | 21.0 | 23.4 |
| Spending per listing | $486K | $463K | $430K |
| Households per official establishment | 2,115 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | −4.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $861 | $970 | $1,005 |
| Median household income | $59,315 | $70,702 | $80,734 |
| Groundwork market score | 44 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $190K
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $12K
SBA-backed loans to businesses classed as beauty salons in Nodaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nodaway County
- Population, 2025 estimate
- 20,174−4.0% since 2020
- Households
- 8,460
- Median age
- 37.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 877 sq. mi.
- People per square mile
- 24
- Median household income
- $59,315+34.1% vs. 2015–2019, before inflation
- Average household income
- $74,940
- Median home value
- $177,500
- Jobs located here
- 7,882
- Daytime population
- 19,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nodaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Nodaway County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 53Nodaway County, MO | 44 | 15 | 17.7 | $486K | −4.0% | #1,464 of 2,339 |
Other business types in Nodaway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons44
- Barbershops
- Nail salons
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Nodaway County, MO?
There are 15 hair salons on map listings in Nodaway County as of September 2026. 3 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 34 one-person businesses have no payroll, by official counts.
How much do households in Nodaway County, MO spend on personal care products and services?
About $7.3M a year, or $861 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $486K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,460 households in Nodaway County and national spending patterns by income.
How does Nodaway County, MO compare with the U.S. for hair salons?
Nodaway County has 17.7 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $486K, 13% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Nodaway County would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 2,115 households, against one for every 1,535 across the U.S.
How fast is Nodaway County, MO growing?
Population estimates put Nodaway County at 20,174 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 8,460 households. The median household income in Nodaway County is $59,315 a year, 27% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nodaway County scores 44 for hair salons (lower middle), #1,464 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nodaway County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Nodaway County
Screening a site or an acquisition in Nodaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.