Groundwork

Market rankings · New Jersey

Hair salons in New Jersey

Markets across New Jersey ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
7,426
909 chain locations (12%)
Official establishments
3,727
+0.3% since 2019
Household spending a year
$4.1B
On personal care products and services
Listings per 10k households
21.2
9% below the U.S.
Spending per listing
$551K
28% above the U.S.
Rank among states
#9 of 51
Market score 64 · Upper middle

A site report maps the hair salons on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7,426 hair salons in New Jersey. Of those, 909 are chain locations, or 12%, against 14% across the U.S. That is 21.2 per 10,000 households, 9% below the U.S. rate of 23.4.

Household spending on personal care products and services in New Jersey comes to about $4.1B a year: $1,166 per household, 16% above the U.S. average. That is about $551K of household spending for each salon on map listings, 28% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

The official count of businesses with payroll classed as beauty salons in New Jersey was 3,727 in 2023, up 0.3% from 2019. That is one for every 941 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 163 SBA-backed loans worth $28.8M have gone to businesses classed as beauty salons in New Jersey.

Among the 50 states and DC, New Jersey ranks #9 for hair salons, with a Groundwork market score of 64 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest (63). Among 21 scored counties, Ocean County scores highest (69).

Every market in New Jersey for hair salons

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Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Trenton-Princeton, NJ6330921.4$537K+3.3%#71 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD575,15720.9$518K+1.4%#121 of 387
New York-Newark-Jersey City, NY-NJ5516,41322.2$517K+0.6%#135 of 387
2Atlantic City-Hammonton, NJ5429218.9$542K+0.8%#141 of 387
3Vineland, NJ519718.0$512K+2.2%#163 of 387
Allentown-Bethlehem-Easton, PA-NJ4877622.8$454K+3.0%#199 of 387

Counties

Counties in New Jersey, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ocean County, NJ6936014.8$728K+5.6%#306 of 2,339
2Burlington County, NJ6832718.5$642K+4.3%#352 of 2,339
3Sussex County, NJ678214.2$855K+2.9%#380 of 2,339
4Warren County, NJ667015.4$715K+3.2%#409 of 2,339
5Hunterdon County, NJ658316.3$826K+2.3%#434 of 2,339
6Somerset County, NJ6526620.3$666K+3.5%#440 of 2,339
7Middlesex County, NJ6454517.7$677K+2.6%#476 of 2,339
8Morris County, NJ6441221.3$627K+3.2%#482 of 2,339
9Salem County, NJ633212.9$774K+2.3%#516 of 2,339
10Hudson County, NJ6354718.3$613K+1.8%#525 of 2,339
11Camden County, NJ6136217.9$592K+2.4%#626 of 2,339
12Mercer County, NJ6030921.4$537K+3.3%#675 of 2,339
13Gloucester County, NJ5923921.2$544K+3.3%#722 of 2,339
14Monmouth County, NJ5361924.6$518K+1.4%#1,003 of 2,339
15Cape May County, NJ527717.2$631K−1.7%#1,042 of 2,339
16Atlantic County, NJ5221519.6$510K+1.6%#1,056 of 2,339
17Bergen County, NJ5295927.0$472K+2.4%#1,068 of 2,339
18Union County, NJ5155927.5$429K+5.0%#1,124 of 2,339
19Cumberland County, NJ509718.0$512K+2.2%#1,161 of 2,339
20Essex County, NJ4982925.9$410K+4.2%#1,248 of 2,339
21Passaic County, NJ4643724.4$438K+1.6%#1,375 of 2,339

Questions

How many hair salons are in New Jersey?

There are 7,426 hair salons on map listings in New Jersey as of September 2026. 909 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 3,727 businesses with payroll classed as beauty salons in 2023, up 0.3% from 2019. Official counts list 12,691 one-person businesses without payroll.

How much do households in New Jersey spend on personal care products and services?

About $4.1B a year, or $1,166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 7,426 hair salons on map listings, it comes to $551K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for hair salons?

New Jersey has 21.2 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $551K, 28% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, New Jersey would have about 9,502, against 7,426 on map listings. There is one business with payroll in the industry for every 941 households, against one for every 1,535 across the U.S. The official count rose 0.3% from 2019 to 2023, against +6.0% for the U.S.

Which market in New Jersey has the highest market score for hair salons?

Among 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest, at 63 (upper middle). Among 21 scored counties in New Jersey, Ocean County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 64 for hair salons (upper middle), #9 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

All 51 states

Top markets for hair salons across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.