Market rankings · Mississippi

Hair salons in Mississippi

Every metro area, small-town market and county in Mississippi, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 2,519; 414 chain locations (16%)
Official establishments: 302; +1.7% since 2019
Household spending a year: $902.6M; On personal care products and services
Listings per 10k households: 22.0; 6% below the U.S.
Spending per listing: $358K; 17% below the U.S.
Rank among states: #47 of 51; Market score 32 · Lower middle

A site report maps the hair salons on map listings around any address in Mississippi by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Mississippi has 2,519 hair salons on map listings as of September 2026. 414 of them (16%) are chain locations, against 14% across the U.S. That is 22.0 per 10,000 households, 6% below the U.S. rate of 23.4.

At $788 per household (22% below the U.S. average), households in Mississippi spend about $902.6M a year on personal care products and services. Spread across 2,519 hair salons, that is $358K per salon, 17% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The official count of businesses with payroll classed as beauty salons in Mississippi was 302 in 2023, up 1.7% from 2019. That is one for every 3,793 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 15 SBA-backed loans worth $2M have gone to businesses classed as beauty salons in Mississippi.

Among the 50 states and DC, Mississippi ranks #47 for hair salons, with a Groundwork market score of 32 (lower middle). Of the 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest (44). Of the 17 scored small-town markets in or partly in Mississippi, the Starkville area scores highest (58).

Every market in Mississippi for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Mississippi, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Gulfport-Biloxi, MS	44	401	23.9	$345K	+3.5%	#251 of 387
Memphis, TN-MS-AR	36	1,256	24.0	$359K	−0.3%	#330 of 387
2Hattiesburg, MS	33	156	25.9	$313K	+2.6%	#354 of 387
3Jackson, MS	30	569	23.9	$345K	−1.4%	#364 of 387

Small-town markets

Small-town markets reaching Mississippi, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Starkville, MS	58	42	16.2	$465K	+0.8%	#174 of 538
2Picayune, MS	54	49	22.4	$352K	+5.6%	#234 of 538
3Natchez, MS-LA	48	34	16.4	$426K	−0.9%	#293 of 538
4Clarksdale, MS	45	8	9.5	$675K	−6.5%	#320 of 538
5Oxford, MS	41	52	21.6	$391K	+5.3%	#368 of 538
6Meridian, MS	38	67	19.3	$384K	−3.2%	#404 of 538
7Greenville, MS	37	29	16.9	$407K	−9.4%	#412 of 538
8McComb, MS	36	40	19.7	$353K	−2.6%	#426 of 538
9Greenwood, MS	35	23	15.9	$435K	−8.8%	#432 of 538
10Laurel, MS	32	58	18.4	$412K	−1.5%	#464 of 538
11Tupelo, MS	32	160	30.9	$263K	+0.8%	#466 of 538
12Grenada, MS	29	29	23.0	$319K	−3.6%	#480 of 538
13Corinth, MS	19	33	22.8	$322K	−0.5%	#518 of 538
14Brookhaven, MS	18	42	31.9	$240K	+0.5%	#523 of 538
15Cleveland, MS	17	22	18.5	$365K	−8.3%	#524 of 538
16Columbus, MS	14	70	26.0	$288K	−2.7%	#528 of 538
17Vicksburg, MS	12	51	30.4	$272K	−6.3%	#531 of 538

Counties

Counties in Mississippi, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Marshall County, MS	66	9	6.8	$1.1M	+2.6%	#405 of 2,339
2DeSoto County, MS	56	176	24.8	$378K	+6.3%	#897 of 2,339
3Jackson County, MS	54	127	22.0	$383K	+3.0%	#986 of 2,339
4Walthall County, MS	53	6	11.3	$653K	+0.4%	#994 of 2,339
5Smith County, MS	52	6	10.7	$709K	−1.5%	#1,040 of 2,339
6Itawamba County, MS	52	14	14.6	$540K	+1.3%	#1,050 of 2,339
7Pearl River County, MS	51	49	22.4	$352K	+5.6%	#1,142 of 2,339
8Hancock County, MS	50	46	22.7	$374K	+1.6%	#1,203 of 2,339
9Scott County, MS	49	14	14.5	$487K	+0.4%	#1,225 of 2,339
10Tate County, MS	49	19	17.2	$476K	+2.1%	#1,228 of 2,339
11Oktibbeha County, MS	48	37	16.9	$443K	+0.4%	#1,279 of 2,339
12Rankin County, MS	46	145	24.1	$380K	+3.2%	#1,389 of 2,339
13Jasper County, MS	44	7	10.5	$667K	−3.5%	#1,460 of 2,339
14Leake County, MS	44	11	14.8	$487K	+1.9%	#1,463 of 2,339
15Madison County, MS	43	132	30.1	$323K	+6.5%	#1,537 of 2,339
16Coahoma County, MS	42	8	9.5	$675K	−6.5%	#1,540 of 2,339
17Newton County, MS	41	11	14.3	$522K	−1.4%	#1,577 of 2,339
18Harrison County, MS	41	212	25.4	$317K	+4.0%	#1,615 of 2,339
19Simpson County, MS	40	15	15.7	$496K	−1.5%	#1,628 of 2,339
20Clay County, MS	38	10	12.8	$537K	−2.0%	#1,715 of 2,339
21Forrest County, MS	38	87	28.9	$267K	+1.1%	#1,755 of 2,339
22Tallahatchie County, MS	37	5	11.6	$576K	−14.0%	#1,761 of 2,339
23George County, MS	37	23	24.7	$326K	+8.1%	#1,801 of 2,339
24Winston County, MS	36	11	15.4	$482K	−1.2%	#1,816 of 2,339
25Adams County, MS	36	19	16.6	$424K	+2.2%	#1,818 of 2,339

Show all 82 counties

Counties in Mississippi, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Washington County, MS	36	29	16.9	$407K	−9.4%	#1,828 of 2,339
27Lamar County, MS	36	65	25.6	$342K	+4.7%	#1,842 of 2,339
28Lauderdale County, MS	35	56	19.5	$383K	−3.2%	#1,872 of 2,339
29Lafayette County, MS	35	48	25.2	$348K	+6.6%	#1,877 of 2,339
30Stone County, MS	35	16	23.9	$329K	+7.2%	#1,882 of 2,339
31Monroe County, MS	32	28	20.2	$372K	−2.4%	#1,972 of 2,339
32Greene County, MS	31	8	19.5	$392K	+1.3%	#1,990 of 2,339
33Attala County, MS	29	11	16.6	$455K	−4.0%	#2,039 of 2,339
34Tishomingo County, MS	29	16	18.1	$419K	−1.1%	#2,045 of 2,339
35Pontotoc County, MS	28	27	22.8	$334K	+2.9%	#2,077 of 2,339
36Hinds County, MS	28	227	25.3	$293K	−6.6%	#2,087 of 2,339
37Lee County, MS	26	125	38.4	$218K	+0.5%	#2,126 of 2,339
38Union County, MS	25	25	25.4	$309K	+2.3%	#2,135 of 2,339
39Prentiss County, MS	24	21	21.9	$344K	+1.3%	#2,146 of 2,339
40Sunflower County, MS	23	12	14.9	$444K	−10.9%	#2,154 of 2,339
41Jones County, MS	23	51	20.4	$376K	−1.0%	#2,160 of 2,339
42Leflore County, MS	22	21	20.6	$325K	−9.4%	#2,185 of 2,339
43Copiah County, MS	21	19	18.9	$393K	−2.7%	#2,193 of 2,339
44Clarke County, MS	18	11	18.5	$388K	−2.8%	#2,244 of 2,339
45Bolivar County, MS	18	22	18.5	$365K	−8.3%	#2,245 of 2,339
46Yazoo County, MS	17	15	17.1	$402K	−14.0%	#2,254 of 2,339
47Marion County, MS	17	18	19.7	$361K	−1.5%	#2,259 of 2,339
48Neshoba County, MS	17	24	23.3	$325K	−0.9%	#2,260 of 2,339
49Alcorn County, MS	16	33	22.8	$322K	−0.5%	#2,267 of 2,339
50Calhoun County, MS	15	10	17.8	$383K	−4.4%	#2,268 of 2,339
51Lowndes County, MS	15	66	28.7	$266K	−2.4%	#2,278 of 2,339
52Lincoln County, MS	15	42	31.9	$240K	+0.5%	#2,279 of 2,339
53Panola County, MS	13	28	22.7	$321K	−1.4%	#2,291 of 2,339
54Tippah County, MS	11	20	24.9	$296K	−1.6%	#2,300 of 2,339
55Warren County, MS	11	51	30.4	$272K	−6.3%	#2,302 of 2,339
56Wayne County, MS	10	23	29.9	$227K	0.0%	#2,310 of 2,339
57Chickasaw County, MS	7	16	24.0	$278K	−2.0%	#2,324 of 2,339
58Grenada County, MS	7	23	27.2	$275K	−3.3%	#2,325 of 2,339
59Covington County, MS	7	21	28.7	$254K	−2.2%	#2,327 of 2,339
60Pike County, MS	6	34	22.7	$300K	−3.7%	#2,329 of 2,339
Holmes County, MS	Not scored	2	3.2	$2M	−8.4%
Amite County, MS	Not scored	3	5.1	$1.3M	−1.7%
Yalobusha County, MS	Not scored	4	8.0	$908K	−0.5%
Lawrence County, MS	Not scored	3	6.8	$1M	−1.4%
Perry County, MS	Not scored	4	8.6	$833K	+1.1%
Jefferson Davis County, MS	Not scored	4	9.0	$768K	−2.9%
Noxubee County, MS	Not scored	4	10.1	$648K	−4.2%
Webster County, MS	Not scored	5	12.3	$627K	+2.6%
Carroll County, MS	Not scored	2	4.7	$1.6M	−7.2%
Montgomery County, MS	Not scored	6	14.5	$486K	−4.5%
Tunica County, MS	Not scored	0	0.0	n/a	−9.4%
Kemper County, MS	Not scored	3	9.3	$741K	−4.1%
Claiborne County, MS	Not scored	1	3.3	$1.8M	−11.4%
Wilkinson County, MS	Not scored	3	9.4	$656K	−11.0%
Choctaw County, MS	Not scored	4	11.5	$625K	−1.9%
Franklin County, MS	Not scored	2	6.5	$1.2M	−2.2%
Benton County, MS	Not scored	1	3.3	$2.1M	−2.1%
Humphreys County, MS	Not scored	4	13.8	$467K	−9.5%
Jefferson County, MS	Not scored	1	4.0	$1.7M	−5.8%
Quitman County, MS	Not scored	0	0.0	n/a	−12.9%
Sharkey County, MS	Not scored	2	14.1	$471K	−17.9%
Issaquena County, MS	Not scored	0	0.0	n/a	−4.7%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Mississippi?

Map listings as of September 2026 show 2,519 hair salons in Mississippi. 414 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 302 businesses with payroll classed as beauty salons in 2023, up 1.7% from 2019. Official counts also show 13,273 one-person businesses without payroll.

How much do households in Mississippi spend on personal care products and services?

About $902.6M a year, or $788 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 2,519 hair salons on map listings, it comes to $358K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.

How does Mississippi compare with the U.S. for hair salons?

Mississippi has 22.0 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $358K, 17% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Mississippi would have about 2,098, against 2,519 on map listings. There is one business with payroll in the industry for every 3,793 households, against one for every 1,535 across the U.S. The official count rose 1.7% from 2019 to 2023, against +6.0% for the U.S.

Which market in Mississippi has the highest market score for hair salons?

Among 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest, at 44 (lower middle). Among 17 scored small-town markets in or partly in Mississippi, the Starkville area scores highest, at 58 (upper middle). Among 60 scored counties in Mississippi, Marshall County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 32 for hair salons (lower middle), #47 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mississippi. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas4,751 listings
Barbershops677 listings
Nail salons678 listings
Spas and skin care803 listings

Screening a site or an acquisition in Mississippi?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans