Market rankings · Washington
Hair salons in Washington
Every metro area, small-town market and county in Washington, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 6,359
- 901 chain locations (14%)
- Official establishments
- 2,168
- +7.4% since 2019
- Household spending a year
- $3.5B
- On personal care products and services
- Listings per 10k households
- 20.7
- 12% below the U.S.
- Spending per listing
- $548K
- 27% above the U.S.
- Rank among states
- #4 of 51
- Market score 69 · Upper middle
A site report maps the hair salons on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 6,359 hair salons on map listings in Washington as of September 2026. 901 of them (14%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.7, 12% below the U.S. rate of 23.4.
Households in Washington spend about $3.5B a year on personal care products and services, or $1,137 per household, 13% above the U.S. average. Spread across 6,359 hair salons, that is $548K per salon, 27% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
In 2023, official counts showed 2,168 businesses with payroll in Washington classed as beauty salons, up 7.4% from 2019. That is one for every 1,414 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 97 SBA-backed loans worth $18.6M have gone to businesses classed as beauty salons in Washington.
Among the 50 states and DC, Washington ranks #4 for hair salons, with a Groundwork market score of 69 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Kennewick-Richland metro area scores highest (73). Of the 10 scored small-town markets in or partly in Washington, the Shelton area scores highest (91).
Every market in Washington for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kennewick-Richland, WA | 73 | 230 | 21.3 | $497K | +6.5% | #19 of 387 |
| 2Wenatchee-East Wenatchee, WA | 71 | 89 | 18.8 | $554K | +5.0% | #27 of 387 |
| 3Mount Vernon-Anacortes, WA | 71 | 108 | 20.6 | $511K | +2.4% | #28 of 387 |
| 4Longview-Kelso, WA | 71 | 89 | 20.3 | $478K | +3.5% | #31 of 387 |
| 5Bremerton-Silverdale-Port Orchard, WA | 69 | 197 | 18.2 | $634K | +2.7% | #35 of 387 |
| 6Spokane-Spokane Valley, WA | 69 | 463 | 19.5 | $510K | +3.5% | #38 of 387 |
| 7Bellingham, WA | 68 | 175 | 18.6 | $551K | +3.9% | #41 of 387 |
| 8Seattle-Tacoma-Bellevue, WA | 66 | 3,578 | 22.2 | $555K | +3.3% | #50 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 66 | 2,122 | 21.0 | $535K | +1.0% | #51 of 387 |
| 9Olympia-Lacey-Tumwater, WA | 64 | 235 | 19.8 | $548K | +2.8% | #61 of 387 |
| 10Yakima, WA | 61 | 176 | 20.1 | $463K | +1.0% | #93 of 387 |
| 11Walla Walla, WA | 52 | 54 | 23.0 | $421K | −0.4% | #157 of 387 |
| Lewiston, ID-WA | 26 | 83 | 31.0 | $306K | +1.5% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 91 | 28 | 10.8 | $948K | +7.8% | #1 of 538 |
| 2Port Townsend, WA | 81 | 19 | 11.6 | $848K | +2.7% | #8 of 538 |
| 3Centralia, WA | 81 | 62 | 18.8 | $509K | +6.7% | #10 of 538 |
| 4Aberdeen, WA | 80 | 47 | 15.3 | $584K | +3.0% | #13 of 538 |
| 5Ellensburg, WA | 74 | 36 | 18.0 | $552K | +4.2% | #35 of 538 |
| 6Pullman, WA | 69 | 23 | 12.3 | $718K | +1.5% | #58 of 538 |
| 7Oak Harbor, WA | 66 | 50 | 13.9 | $765K | −1.5% | #81 of 538 |
| 8Moses Lake, WA | 58 | 81 | 22.9 | $412K | +6.3% | #180 of 538 |
| 9Port Angeles, WA | 53 | 74 | 21.1 | $449K | +1.1% | #241 of 538 |
| 10Othello, WA | 43 | 21 | 33.4 | $274K | +4.3% | #353 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 90 | 28 | 10.8 | $948K | +7.8% | #12 of 2,339 |
| 2Klickitat County, WA | 88 | 10 | 10.1 | $959K | +6.6% | #20 of 2,339 |
| 3Douglas County, WA | 87 | 13 | 8.2 | $1.3M | +8.0% | #23 of 2,339 |
| 4Lincoln County, WA | 87 | 5 | 10.4 | $906K | +9.7% | #25 of 2,339 |
| 5Stevens County, WA | 84 | 29 | 15.0 | $626K | +6.6% | #46 of 2,339 |
| 6Pend Oreille County, WA | 83 | 7 | 11.8 | $792K | +7.1% | #49 of 2,339 |
| 7Franklin County, WA | 81 | 43 | 14.4 | $729K | +5.6% | #68 of 2,339 |
| 8San Juan County, WA | 80 | 12 | 13.3 | $796K | +4.2% | #73 of 2,339 |
| 9Jefferson County, WA | 79 | 19 | 11.6 | $848K | +2.7% | #87 of 2,339 |
| 10Pacific County, WA | 79 | 12 | 10.9 | $840K | +3.6% | #88 of 2,339 |
| 11Lewis County, WA | 76 | 62 | 18.8 | $509K | +6.7% | #150 of 2,339 |
| 12Okanogan County, WA | 75 | 30 | 17.1 | $524K | +7.3% | #164 of 2,339 |
| 13Grays Harbor County, WA | 74 | 47 | 15.3 | $584K | +3.0% | #184 of 2,339 |
| 14Clark County, WA | 70 | 413 | 21.1 | $530K | +5.3% | #294 of 2,339 |
| 15Kittitas County, WA | 69 | 36 | 18.0 | $552K | +4.2% | #329 of 2,339 |
| 16Cowlitz County, WA | 69 | 89 | 20.3 | $478K | +3.5% | #336 of 2,339 |
| 17Whitman County, WA | 68 | 23 | 12.3 | $718K | +1.5% | #344 of 2,339 |
| 18Kitsap County, WA | 67 | 197 | 18.2 | $634K | +2.7% | #386 of 2,339 |
| 19Island County, WA | 66 | 50 | 13.9 | $765K | −1.5% | #406 of 2,339 |
| 20Skagit County, WA | 66 | 108 | 20.6 | $511K | +2.4% | #427 of 2,339 |
| 21Whatcom County, WA | 65 | 175 | 18.6 | $551K | +3.9% | #449 of 2,339 |
| 22King County, WA | 64 | 2,028 | 21.6 | $597K | +3.1% | #485 of 2,339 |
| 23Spokane County, WA | 63 | 434 | 19.9 | $502K | +3.2% | #545 of 2,339 |
| 24Benton County, WA | 62 | 187 | 24.0 | $444K | +6.9% | #609 of 2,339 |
| 25Thurston County, WA | 61 | 235 | 19.8 | $548K | +2.8% | #633 of 2,339 |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Yakima County, WA | 61 | 176 | 20.1 | $463K | +1.0% | #646 of 2,339 |
| 27Snohomish County, WA | 60 | 775 | 24.5 | $492K | +4.9% | #684 of 2,339 |
| 28Pierce County, WA | 58 | 775 | 22.1 | $510K | +2.5% | #771 of 2,339 |
| 29Grant County, WA | 55 | 81 | 22.9 | $412K | +6.3% | #932 of 2,339 |
| 30Walla Walla County, WA | 53 | 54 | 23.0 | $421K | −0.4% | #1,024 of 2,339 |
| 31Chelan County, WA | 51 | 76 | 24.1 | $430K | +3.3% | #1,122 of 2,339 |
| 32Clallam County, WA | 48 | 74 | 21.1 | $449K | +1.1% | #1,277 of 2,339 |
| 33Asotin County, WA | 41 | 24 | 25.3 | $382K | +1.0% | #1,599 of 2,339 |
| 34Adams County, WA | 37 | 21 | 33.4 | $274K | +4.3% | #1,812 of 2,339 |
| Skamania County, WA | Not scored | 3 | 6.0 | $1.8M | +5.2% | |
| Ferry County, WA | Not scored | 3 | 9.5 | $866K | +4.4% | |
| Wahkiakum County, WA | Not scored | 1 | 4.8 | $1.9M | +9.6% | |
| Columbia County, WA | Not scored | 3 | 16.1 | $569K | +4.7% | |
| Garfield County, WA | Not scored | 1 | 9.7 | $916K | +5.2% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Washington?
As of September 2026, map listings count 6,359 hair salons in Washington. 901 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 2,168 businesses with payroll classed as beauty salons in 2023, up 7.4% from 2019. Official counts list 12,584 one-person businesses without payroll.
How much do households in Washington spend on personal care products and services?
About $3.5B a year, or $1,137 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 6,359 hair salons on map listings, it comes to $548K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for hair salons?
Washington has 20.7 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $548K, 27% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Washington would have about 8,095, against 6,359 on map listings. There is one business with payroll in the industry for every 1,414 households, against one for every 1,535 across the U.S. The official count rose 7.4% from 2019 to 2023, against +6.0% for the U.S.
Which market in Washington has the highest market score for hair salons?
Among 13 scored metro areas in or partly in Washington, the Kennewick-Richland metro area scores highest, at 73 (upper middle). Among 10 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 91 (very high). Among 34 scored counties in Washington, Mason County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 69 for hair salons (upper middle), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
All 51 states
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- Washington
- West Virginia
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Top markets for hair salons across the U.S. · All business types in Washington
Related business types in Washington
- Salons, barbers and spas12,980 listings
- Barbershops1,213 listings
- Nail salons1,632 listings
- Spas and skin care3,498 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.