Market rankings · Delaware
Hair salons in Delaware
Markets across Delaware ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 740
- 108 chain locations (15%)
- Official establishments
- 277
- +8.2% since 2019
- Household spending a year
- $387.6M
- On personal care products and services
- Listings per 10k households
- 18.4
- 21% below the U.S.
- Spending per listing
- $524K
- 22% above the U.S.
- Rank among states
- #12 of 51
- Market score 60 · Upper middle
A site report maps the hair salons on map listings around any address in Delaware by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 740 hair salons in Delaware. 108 of them (15%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 18.4, 21% below the U.S. rate of 23.4.
At $964 per household (4% below the U.S. average), households in Delaware spend about $387.6M a year on personal care products and services. That is about $524K of household spending for each salon on map listings, 22% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Delaware was 277 in 2023, up 8.2% from 2019. That is one for every 1,451 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 19 SBA-backed loans worth $1.5M have gone to businesses classed as beauty salons in Delaware.
Among the 50 states and DC, Delaware ranks #12 for hair salons, with a Groundwork market score of 60 (upper middle). Of the 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest (57). The one scored small-town market in or partly in Delaware, the Seaford area, scores 71.
Every market in Delaware for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Delaware, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 57 | 5,157 | 20.9 | $518K | +1.4% | #121 of 387 |
| 1Dover, DE | 40 | 160 | 22.4 | $395K | +6.8% | #295 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seaford, DE | 71 | 168 | 15.8 | $596K | +16.1% | #48 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 69 | 168 | 15.8 | $596K | +16.1% | #321 of 2,339 |
| 2New Castle County, DE | 61 | 412 | 18.4 | $545K | +3.0% | #634 of 2,339 |
| 3Kent County, DE | 44 | 160 | 22.4 | $395K | +6.8% | #1,482 of 2,339 |
Questions
How many hair salons are in Delaware?
Delaware has 740 hair salons on map listings as of September 2026. 108 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 277 businesses with payroll classed as beauty salons in 2023, up 8.2% from 2019. Another 1,597 one-person businesses have no payroll, by official counts.
How much do households in Delaware spend on personal care products and services?
About $387.6M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 740 hair salons on map listings, it comes to $524K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 402,038 households in Delaware and national spending patterns by income.
How does Delaware compare with the U.S. for hair salons?
Delaware has 18.4 hair salons per 10,000 households, 21% below the U.S. rate of 23.4. Spending per salon is $524K, 22% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Delaware would have about 901, against 740 on map listings. There is one business with payroll in the industry for every 1,451 households, against one for every 1,535 across the U.S. The official count rose 8.2% from 2019 to 2023, against +6.0% for the U.S.
Which market in Delaware has the highest market score for hair salons?
Among 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest, at 57 (upper middle). The one scored small-town market in or partly in Delaware is the Seaford area, at 71 (upper middle). Among 3 scored counties in Delaware, Sussex County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware scores 60 for hair salons (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in Delaware
Related business types in Delaware
- Salons, barbers and spas1,581 listings
- Barbershops199 listings
- Nail salons240 listings
- Spas and skin care367 listings
Screening a site or an acquisition in Delaware?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.