Groundwork

Beauty and personal care · County · Missouri

Hair salons in Holt County, MO

Competitor counts, household spending and official business counts for hair salons in Holt County, MO, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.5M
On personal care products and services · $886 a household
Spending per listing
$309K
28% below the U.S.
Listings per 10k households
28.7
23% above the U.S.
Population, 2025
4,200
+0.4% since 2020

See the hair salons around any address in Holt County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Holt County comes to about $1.5M a year: $886 per household, 12% below the U.S. average. Spread across 5 hair salons, that is $309K per salon, 28% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 5 hair salons on map listings in Holt County as of September 2026. None of them are chain locations, against 14% across the U.S. Per 10,000 households, that is 28.7, 23% above the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in Holt County, since they leave out counts under 3. Official counts also show 16 one-person businesses without payroll.

Between 2020 and 2025, the population of Holt County grew 0.4%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Holt County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Holt County, MO compared with Missouri and the U.S.
MeasureHolt CountyMissouriU.S.
Listings per 10k households28.721.023.4
Spending per listing$309K$463K$430K
Households per official establishmentn/a2,0291,535
Official establishment growth, 2019–2023n/a+1.0%+6.0%
Population growth, 2020–2025+0.4%+1.9%+3.1%
Spending per household on personal care products and services$886$970$1,005
Median household income$61,187$70,702$80,734
Groundwork market scoreNot scored53

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Holt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Holt County

Population, 2025 estimate
4,200+0.4% since 2020
Households
1,744
Median age
48.1
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
463 sq. mi.
People per square mile
9
Median household income
$61,187
Average household income
$82,238
Median home value
$138,200
Jobs located here
1,254
Daytime population
3,276Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Holt County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Holt County marked.

Top counties in Missouri

Counties in Missouri ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO922410.5$977K+11.4%#5 of 2,339
2Callaway County, MO832112.7$744K+3.2%#52 of 2,339
3Cass County, MO837517.4$611K+7.1%#55 of 2,339
4Warren County, MO801913.7$743K+9.2%#76 of 2,339
5Jefferson County, MO7913315.1$676K+2.7%#93 of 2,339
6Newton County, MO783013.6$682K+6.1%#101 of 2,339
7Osage County, MO76815.1$640K+2.7%#139 of 2,339
8Platte County, MO756815.5$733K+6.7%#154 of 2,339
9Christian County, MO756819.4$527K+8.3%#163 of 2,339
10St. Charles County, MO7429518.3$641K+4.9%#178 of 2,339
Holt County, MONot scored528.7$309K+0.4%

Other business types in Holt County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many hair salons are in Holt County, MO?

As of September 2026, map listings count 5 hair salons in Holt County. None of them are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Holt County: counts under 3 are left out. Official counts list 16 one-person businesses without payroll.

How much do households in Holt County, MO spend on personal care products and services?

About $1.5M a year, or $886 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 5 hair salons on map listings, it comes to $309K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,744 households in Holt County and national spending patterns by income.

How does Holt County, MO compare with the U.S. for hair salons?

Holt County has 28.7 hair salons per 10,000 households, 23% above the U.S. rate of 23.4. Spending per salon is $309K, 28% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Holt County would have about 4, against 5 on map listings.

How fast is Holt County, MO growing?

Population estimates put Holt County at 4,200 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 1,744 households. Median household income in Holt County is $61,187, 24% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Holt County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Holt County

Screening a site or an acquisition in Holt County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.