Market rankings · Idaho
Hair salons in Idaho
Markets across Idaho ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 1,764
- 262 chain locations (15%)
- Official establishments
- 403
- +27.5% since 2019
- Household spending a year
- $706.5M
- On personal care products and services
- Listings per 10k households
- 24.7
- 6% above the U.S.
- Spending per listing
- $400K
- 7% below the U.S.
- Rank among states
- #25 of 51
- Market score 50 · Upper middle
A site report maps the hair salons on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,764 hair salons in Idaho. 262 of them (15%) are chain locations, against 14% across the U.S. That is 24.7 per 10,000 households, 6% above the U.S. rate of 23.4.
At $991 per household (in line with the U.S. average), households in Idaho spend about $706.5M a year on personal care products and services. That works out to $400K per salon, 7% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 403 businesses with payroll in Idaho classed as beauty salons, up 27.5% from 2019. That is one for every 1,769 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 33 SBA-backed loans worth $7.6M have gone to businesses classed as beauty salons in Idaho.
Among the 50 states and DC, Idaho ranks #25 for hair salons, with a Groundwork market score of 50 (upper middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (67). Of the 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest (84).
Every market in Idaho for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 67 | 76 | 15.4 | $656K | +8.8% | #45 of 387 |
| 1Idaho Falls, ID | 62 | 142 | 25.6 | $391K | +9.8% | #84 of 387 |
| 2Boise City, ID | 57 | 749 | 24.6 | $426K | +12.2% | #127 of 387 |
| 3Twin Falls, ID | 53 | 120 | 27.9 | $333K | +8.1% | #151 of 387 |
| 4Pocatello, ID | 43 | 87 | 25.9 | $353K | +4.9% | #260 of 387 |
| 5Coeur d’Alene, ID | 42 | 225 | 31.6 | $317K | +11.0% | #272 of 387 |
| 6Lewiston, ID-WA | 26 | 83 | 31.0 | $306K | +1.5% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 84 | 32 | 19.8 | $490K | +6.4% | #5 of 538 |
| 2Moscow, ID | 74 | 22 | 13.5 | $668K | +5.6% | #34 of 538 |
| Brigham City, UT-ID | 73 | 36 | 16.8 | $597K | +12.6% | #37 of 538 |
| 3Hailey, ID | 70 | 23 | 18.2 | $580K | +6.1% | #54 of 538 |
| Ontario, OR-ID | 70 | 40 | 20.0 | $436K | +5.0% | #57 of 538 |
| 4Sandpoint, ID | 66 | 44 | 21.7 | $435K | +14.8% | #87 of 538 |
| 5Mountain Home, ID | 61 | 25 | 22.6 | $400K | +2.8% | #147 of 538 |
| Jackson, WY-ID | 60 | 40 | 27.6 | $459K | +4.2% | #152 of 538 |
| 6Burley, ID | 60 | 38 | 22.9 | $400K | +6.2% | #156 of 538 |
| 7Rexburg, ID | 51 | 38 | 21.1 | $424K | +4.5% | #266 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 92 | 5 | 10.1 | $970K | +11.2% | #6 of 2,339 |
| 2Jefferson County, ID | 80 | 18 | 17.6 | $575K | +13.6% | #81 of 2,339 |
| 3Bingham County, ID | 77 | 32 | 19.8 | $490K | +6.4% | #127 of 2,339 |
| 4Teton County, ID | 74 | 12 | 25.7 | $445K | +12.9% | #194 of 2,339 |
| 5Latah County, ID | 73 | 22 | 13.5 | $668K | +5.6% | #203 of 2,339 |
| 6Canyon County, ID | 73 | 175 | 20.3 | $474K | +18.1% | #217 of 2,339 |
| 7Fremont County, ID | 72 | 8 | 17.2 | $541K | +5.9% | #244 of 2,339 |
| 8Minidoka County, ID | 69 | 14 | 17.3 | $526K | +5.7% | #332 of 2,339 |
| 9Gooding County, ID | 67 | 9 | 15.8 | $549K | +5.1% | #394 of 2,339 |
| 10Bonner County, ID | 63 | 44 | 21.7 | $435K | +14.8% | #559 of 2,339 |
| 11Jerome County, ID | 62 | 16 | 19.3 | $490K | +8.6% | #595 of 2,339 |
| 12Gem County, ID | 61 | 17 | 22.2 | $416K | +13.0% | #658 of 2,339 |
| 13Valley County, ID | 60 | 8 | 18.5 | $539K | +8.4% | #674 of 2,339 |
| 14Bonneville County, ID | 58 | 122 | 27.6 | $363K | +8.9% | #796 of 2,339 |
| 15Blaine County, ID | 57 | 23 | 22.1 | $493K | +4.8% | #821 of 2,339 |
| 16Twin Falls County, ID | 57 | 104 | 29.9 | $309K | +7.9% | #846 of 2,339 |
| 17Elmore County, ID | 56 | 25 | 22.6 | $400K | +2.8% | #894 of 2,339 |
| 18Payette County, ID | 53 | 23 | 23.7 | $386K | +8.8% | #1,034 of 2,339 |
| 19Idaho County, ID | 52 | 15 | 22.1 | $398K | +7.7% | #1,087 of 2,339 |
| 20Shoshone County, ID | 51 | 11 | 19.1 | $425K | +7.1% | #1,128 of 2,339 |
| 21Ada County, ID | 51 | 548 | 27.1 | $404K | +9.6% | #1,130 of 2,339 |
| 22Benewah County, ID | 51 | 9 | 22.1 | $392K | +9.7% | #1,133 of 2,339 |
| 23Boundary County, ID | 46 | 13 | 25.8 | $350K | +15.3% | #1,394 of 2,339 |
| 24Kootenai County, ID | 46 | 225 | 31.6 | $317K | +11.0% | #1,405 of 2,339 |
| 25Bannock County, ID | 45 | 87 | 25.9 | $353K | +4.9% | #1,449 of 2,339 |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Cassia County, ID | 43 | 24 | 28.3 | $327K | +6.6% | #1,535 of 2,339 |
| 27Madison County, ID | 40 | 30 | 22.5 | $393K | +4.2% | #1,647 of 2,339 |
| 28Washington County, ID | 38 | 11 | 26.2 | $315K | +9.7% | #1,750 of 2,339 |
| 29Nez Perce County, ID | 31 | 59 | 34.2 | $275K | +1.8% | #2,004 of 2,339 |
| Owyhee County, ID | Not scored | 4 | 9.2 | $950K | +5.6% | |
| Clearwater County, ID | Not scored | 8 | 22.0 | $392K | +4.1% | |
| Boise County, ID | Not scored | 5 | 13.9 | $689K | +11.5% | |
| Lemhi County, ID | Not scored | 8 | 23.1 | $355K | +6.5% | |
| Power County, ID | Not scored | 6 | 21.3 | $402K | +4.6% | |
| Caribou County, ID | Not scored | 4 | 16.2 | $556K | +3.4% | |
| Bear Lake County, ID | Not scored | 6 | 26.3 | $355K | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 2 | 10.4 | $904K | +11.4% | |
| Adams County, ID | Not scored | 2 | 11.3 | $832K | +13.3% | |
| Custer County, ID | Not scored | 4 | 20.6 | $399K | +8.6% | |
| Lewis County, ID | Not scored | 4 | 25.4 | $316K | +4.8% | |
| Butte County, ID | Not scored | 2 | 18.6 | $434K | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Idaho?
There are 1,764 hair salons on map listings in Idaho as of September 2026. 262 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 403 businesses with payroll classed as beauty salons in 2023, up 27.5% from 2019. Official counts list 4,926 one-person businesses without payroll.
How much do households in Idaho spend on personal care products and services?
About $706.5M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 1,764 hair salons on map listings, it comes to $400K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for hair salons?
Idaho has 24.7 hair salons per 10,000 households, 6% above the U.S. rate of 23.4. Spending per salon is $400K, 7% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Idaho would have about 1,642, against 1,764 on map listings. There is one business with payroll in the industry for every 1,769 households, against one for every 1,535 across the U.S. The official count rose 27.5% from 2019 to 2023, against +6.0% for the U.S.
Which market in Idaho has the highest market score for hair salons?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 67 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest, at 84 (high). Among 29 scored counties in Idaho, Franklin County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 50 for hair salons (upper middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in Idaho
Related business types in Idaho
- Salons, barbers and spas3,606 listings
- Barbershops319 listings
- Nail salons339 listings
- Spas and skin care1,097 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.