Market rankings · Wisconsin

Hair salons in Wisconsin

Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 6,266; 946 chain locations (15%)
Official establishments: 1,592; −6.5% since 2019
Household spending a year: $2.5B; On personal care products and services
Listings per 10k households: 25.3; 8% above the U.S.
Spending per listing: $399K; 7% below the U.S.
Rank among states: #46 of 51; Market score 35 · Lower middle

A site report maps the hair salons on map listings around any address in Wisconsin by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Wisconsin has 6,266 hair salons on map listings as of September 2026. 946 of them (15%) are chain locations, against 14% across the U.S. That is 25.3 per 10,000 households, 8% above the U.S. rate of 23.4.

Household spending on personal care products and services in Wisconsin comes to about $2.5B a year: $1,007 per household, in line with the U.S. average. That is about $399K of household spending for each salon on map listings, 7% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Official counts show 1,592 businesses with payroll classed as beauty salons in Wisconsin in 2023, down 6.5% from 2019. That is one for every 1,557 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $13.6M have gone to businesses classed as beauty salons in Wisconsin.

Among the 50 states and DC, Wisconsin ranks #46 for hair salons, with a Groundwork market score of 35 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (67). Of the 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest (72).

Every market in Wisconsin for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI	67	2,874	19.5	$595K	+2.6%	#46 of 387
Duluth, MN-WI	61	208	17.3	$556K	+0.2%	#85 of 387
1Green Bay, WI	50	318	23.4	$432K	+2.5%	#182 of 387
2Madison, WI	48	841	27.9	$390K	+4.1%	#207 of 387
3Sheboygan, WI	46	105	21.1	$463K	0.0%	#223 of 387
4Wausau, WI	46	131	22.6	$440K	+1.0%	#225 of 387
5La Crosse-Onalaska, WI-MN	45	166	23.0	$425K	+0.4%	#232 of 387
6Racine-Mount Pleasant, WI	45	194	24.1	$417K	+0.4%	#233 of 387
7Kenosha, WI	44	155	22.5	$458K	−0.4%	#244 of 387
8Oshkosh-Neenah, WI	44	191	26.3	$372K	+1.4%	#248 of 387
9Fond du Lac, WI	41	101	23.4	$417K	+0.5%	#278 of 387
10Appleton, WI	41	266	26.7	$396K	+2.7%	#281 of 387
11Janesville-Beloit, WI	40	187	27.8	$349K	+1.7%	#299 of 387
12Milwaukee-Waukesha, WI	36	1,837	28.0	$366K	0.0%	#329 of 387
13Eau Claire, WI	36	198	27.6	$356K	+2.6%	#332 of 387

Small-town markets

Small-town markets reaching Wisconsin, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Menomonie, WI	72	29	16.6	$585K	+1.7%	#44 of 538
2Shawano, WI	67	27	14.5	$631K	+1.4%	#76 of 538
3Beaver Dam, WI	62	70	19.5	$498K	−0.3%	#131 of 538
4Whitewater-Elkhorn, WI	58	91	21.1	$494K	+0.8%	#171 of 538
5Marinette, WI-MI	57	54	18.4	$480K	+0.3%	#186 of 538
6Sparta, WI	57	40	21.9	$430K	+0.6%	#189 of 538
7Stevens Point-Plover, WI	53	71	23.9	$412K	+2.2%	#247 of 538
8Manitowoc, WI	50	77	21.9	$429K	+0.4%	#277 of 538
9Watertown-Fort Atkinson, WI	41	98	28.1	$360K	+0.3%	#372 of 538
Iron Mountain, MI-WI	40	31	22.0	$409K	+0.4%	#379 of 538
10Wisconsin Rapids-Marshfield, WI	38	94	29.1	$317K	−0.2%	#408 of 538
11Platteville, WI	37	52	26.1	$355K	+0.9%	#417 of 538
12Baraboo, WI	35	106	37.9	$264K	+1.3%	#440 of 538
13Rice Lake, WI	33	66	33.1	$278K	−0.5%	#459 of 538

Counties

Counties in Wisconsin, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Oconto County, WI	86	19	11.3	$866K	+2.9%	#32 of 2,339
2Adams County, WI	79	7	7.4	$1.2M	+5.2%	#84 of 2,339
3Sawyer County, WI	75	11	12.5	$714K	+4.0%	#155 of 2,339
4Burnett County, WI	74	10	13.9	$652K	+3.9%	#177 of 2,339
5Calumet County, WI	73	35	16.4	$650K	+2.9%	#204 of 2,339
6Vernon County, WI	73	22	17.7	$539K	+2.4%	#213 of 2,339
7Marquette County, WI	72	8	11.4	$786K	+2.1%	#227 of 2,339
8Juneau County, WI	71	11	10.0	$895K	−0.5%	#250 of 2,339
9Green Lake County, WI	71	12	14.5	$650K	+1.5%	#258 of 2,339
10Pierce County, WI	70	29	18.3	$590K	+3.1%	#286 of 2,339
11Bayfield County, WI	70	13	17.5	$542K	+3.4%	#291 of 2,339
12Kewaunee County, WI	69	15	17.9	$560K	+1.0%	#327 of 2,339
13Washburn County, WI	68	12	15.9	$579K	+2.8%	#360 of 2,339
14Dunn County, WI	67	29	16.6	$585K	+1.7%	#390 of 2,339
15Waushara County, WI	65	19	17.9	$512K	+2.8%	#454 of 2,339
16Shawano County, WI	61	27	15.7	$585K	+1.7%	#628 of 2,339
17Trempealeau County, WI	61	29	23.1	$422K	+1.1%	#656 of 2,339
18Clark County, WI	60	28	21.8	$429K	+1.2%	#698 of 2,339
19Lincoln County, WI	59	22	17.2	$541K	−0.1%	#723 of 2,339
20Green County, WI	59	36	22.8	$444K	+0.5%	#749 of 2,339
21Dodge County, WI	58	70	19.5	$498K	−0.3%	#773 of 2,339
22Douglas County, WI	57	35	18.3	$525K	−0.8%	#810 of 2,339
23St. Croix County, WI	56	103	27.5	$424K	+4.7%	#891 of 2,339
24Chippewa County, WI	55	56	20.6	$469K	+1.9%	#915 of 2,339
25Ozaukee County, WI	54	93	24.3	$479K	+3.0%	#963 of 2,339

Show all 72 counties

Counties in Wisconsin, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Polk County, WI	53	41	21.0	$471K	+1.7%	#1,011 of 2,339
27Monroe County, WI	53	40	21.9	$430K	+0.6%	#1,020 of 2,339
28Vilas County, WI	53	25	22.4	$415K	+2.9%	#1,027 of 2,339
29Door County, WI	52	30	20.0	$497K	+1.6%	#1,059 of 2,339
30Walworth County, WI	52	91	21.1	$494K	+0.8%	#1,062 of 2,339
31Taylor County, WI	51	12	14.9	$624K	+0.9%	#1,099 of 2,339
32Rusk County, WI	49	9	14.2	$613K	−0.2%	#1,216 of 2,339
33Dane County, WI	49	711	28.3	$390K	+4.9%	#1,251 of 2,339
34Iowa County, WI	49	29	28.7	$357K	+1.0%	#1,260 of 2,339
35Sheboygan County, WI	48	105	21.1	$463K	0.0%	#1,275 of 2,339
36Buffalo County, WI	48	12	21.0	$444K	−0.1%	#1,278 of 2,339
37Marathon County, WI	48	131	22.6	$440K	+1.0%	#1,280 of 2,339
38Portage County, WI	48	71	23.9	$412K	+2.2%	#1,289 of 2,339
39Waupaca County, WI	47	48	21.3	$445K	−0.6%	#1,321 of 2,339
40Racine County, WI	47	194	24.1	$417K	+0.4%	#1,331 of 2,339
41Kenosha County, WI	46	155	22.5	$458K	−0.4%	#1,370 of 2,339
42Lafayette County, WI	46	19	28.1	$344K	+5.2%	#1,396 of 2,339
43Manitowoc County, WI	45	77	21.9	$429K	+0.4%	#1,428 of 2,339
44Brown County, WI	45	284	25.6	$396K	+2.6%	#1,438 of 2,339
45Winnebago County, WI	45	191	26.3	$372K	+1.4%	#1,444 of 2,339
46Washington County, WI	45	172	30.1	$366K	+1.8%	#1,446 of 2,339
47Fond du Lac County, WI	44	101	23.4	$417K	+0.5%	#1,475 of 2,339
48Marinette County, WI	44	43	22.6	$397K	+1.6%	#1,481 of 2,339
49Rock County, WI	43	187	27.8	$349K	+1.7%	#1,530 of 2,339
50Waukesha County, WI	42	552	32.7	$364K	+2.4%	#1,566 of 2,339
51Ashland County, WI	40	15	22.0	$400K	+1.1%	#1,642 of 2,339
52Richland County, WI	39	16	22.1	$412K	−1.4%	#1,678 of 2,339
53La Crosse County, WI	39	132	25.6	$382K	+0.3%	#1,692 of 2,339
54Price County, WI	38	15	22.9	$377K	−0.3%	#1,734 of 2,339
55Jefferson County, WI	38	98	28.1	$360K	+0.3%	#1,739 of 2,339
56Outagamie County, WI	38	231	29.5	$357K	+2.6%	#1,741 of 2,339
57Wood County, WI	38	94	29.1	$317K	−0.2%	#1,748 of 2,339
58Columbia County, WI	36	65	26.9	$386K	−0.7%	#1,835 of 2,339
59Oneida County, WI	36	51	29.2	$324K	+0.7%	#1,845 of 2,339
60Eau Claire County, WI	36	142	31.7	$312K	+3.0%	#1,849 of 2,339
61Milwaukee County, WI	34	1,020	26.0	$358K	−1.5%	#1,913 of 2,339
62Sauk County, WI	34	106	37.9	$264K	+1.3%	#1,926 of 2,339
63Grant County, WI	33	52	26.1	$355K	+0.9%	#1,943 of 2,339
64Barron County, WI	33	66	33.1	$278K	−0.5%	#1,956 of 2,339
65Langlade County, WI	32	18	20.3	$424K	+0.4%	#1,965 of 2,339
66Jackson County, WI	25	22	26.6	$343K	−0.5%	#2,130 of 2,339
67Crawford County, WI	24	24	35.8	$249K	−1.1%	#2,153 of 2,339
Forest County, WI	Not scored	6	15.0	$586K	+4.4%
Pepin County, WI	Not scored	7	23.0	$422K	+2.2%
Iron County, WI	Not scored	4	12.9	$676K	−0.3%
Florence County, WI	Not scored	1	4.6	$2M	+4.0%
Menominee County, WI	Not scored	0	0.0	n/a	−1.4%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Wisconsin?

Map listings as of September 2026 show 6,266 hair salons in Wisconsin. 946 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 1,592 businesses with payroll classed as beauty salons in 2023, down 6.5% from 2019. Official counts list 12,199 one-person businesses without payroll.

How much do households in Wisconsin spend on personal care products and services?

About $2.5B a year, or $1,007 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 6,266 hair salons on map listings, it comes to $399K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for hair salons?

Wisconsin has 25.3 hair salons per 10,000 households, 8% above the U.S. rate of 23.4. Spending per salon is $399K, 7% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Wisconsin would have about 5,804, against 6,266 on map listings. There is one business with payroll in the industry for every 1,557 households, against one for every 1,535 across the U.S. The official count fell 6.5% from 2019 to 2023, against +6.0% for the U.S.

Which market in Wisconsin has the highest market score for hair salons?

Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 67 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest, at 72 (upper middle). Among 67 scored counties in Wisconsin, Oconto County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 35 for hair salons (lower middle), #46 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas10,838 listings
Barbershops857 listings
Nail salons1,100 listings
Spas and skin care2,411 listings

Screening a site or an acquisition in Wisconsin?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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