Beauty and personal care · County · Missouri
Hair salons in Ray County, MO
Competitor counts, household spending and official business counts for hair salons in Ray County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #346 of 2,339 scored counties
#15 of 81 scored counties in Missouri
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On personal care products and services · $953 a household
- Spending per listing
- $669K
- 55% above the U.S.
- Listings per 10k households
- 14.3
- 39% below the U.S.
- Population, 2025
- 23,398
- +1.1% since 2020
See the hair salons around any address in Ray County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $953 per household (5% below the U.S. average), households in Ray County spend about $8.7M a year on personal care products and services. That is about $669K of household spending for each salon on map listings, 55% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 13 hair salons on map listings in Ray County as of September 2026. Chain locations make up 38% of them, against 14% across the U.S. That is 14.3 per 10,000 households, 39% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in Ray County in 2023. That is one for every 2,279 households, against one for every 1,535 across the U.S. Another 43 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Ray County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). Ray County scores 68 (upper middle) on the Groundwork market score for hair salons, ranking #346 of 2,339 scored counties and #15 of 81 scored counties in Missouri. That puts it in the top quarter of counties.
How Ray County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ray County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 21.0 | 23.4 |
| Spending per listing | $669K | $463K | $430K |
| Households per official establishment | 2,279 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +1.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $953 | $970 | $1,005 |
| Median household income | $74,573 | $70,702 | $80,734 |
| Groundwork market score | 68 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 9
- Annual payroll, 2023
- $206K
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Ray County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ray County
- Population, 2025 estimate
- 23,398+1.1% since 2020
- Households
- 9,116
- Median age
- 42.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 569 sq. mi.
- People per square mile
- 41
- Median household income
- $74,573+20.4% vs. 2015–2019, before inflation
- Average household income
- $92,338
- Median home value
- $198,800
- Jobs located here
- 4,281
- Daytime population
- 16,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ray County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Ray County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 15Ray County, MO | 68 | 13 | 14.3 | $669K | +1.1% | #346 of 2,339 |
Other business types in Ray County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Ray County, MO?
As of September 2026, map listings count 13 hair salons in Ray County. 5 of them (38%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 43 one-person businesses without payroll.
How much do households in Ray County, MO spend on personal care products and services?
About $8.7M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 13 hair salons on map listings, it comes to $669K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,116 households in Ray County and national spending patterns by income.
How does Ray County, MO compare with the U.S. for hair salons?
Ray County has 14.3 hair salons per 10,000 households, 39% below the U.S. rate of 23.4. Spending per salon is $669K, 55% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Ray County would have about 20, against 13 on map listings. There is one business with payroll in the industry for every 2,279 households, against one for every 1,535 across the U.S.
How fast is Ray County, MO growing?
Population estimates put Ray County at 23,398 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,116 households. Median household income in Ray County is $74,573, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ray County scores 68 for hair salons (upper middle), #346 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ray County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Ray County
Screening a site or an acquisition in Ray County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.