Market rankings · Montana
Hair salons in Montana
Markets across Montana ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 1,045
- 167 chain locations (16%)
- Official establishments
- 224
- +16.7% since 2019
- Household spending a year
- $442.2M
- On personal care products and services
- Listings per 10k households
- 22.8
- 3% below the U.S.
- Spending per listing
- $423K
- 2% below the U.S.
- Rank among states
- #20 of 51
- Market score 53 · Upper middle
A site report maps the hair salons on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,045 hair salons in Montana. 167 of them (16%) are chain locations, against 14% across the U.S. That comes to 22.8 for every 10,000 households, 3% below the U.S. rate of 23.4.
At $964 per household (4% below the U.S. average), households in Montana spend about $442.2M a year on personal care products and services. Spread across 1,045 hair salons, that is $423K per salon, 2% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Montana was 224 in 2023, up 16.7% from 2019. That is one for every 2,048 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $4.7M have gone to businesses classed as beauty salons in Montana.
Among the 50 states and DC, Montana ranks #20 for hair salons, with a Groundwork market score of 53 (upper middle). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (74). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (51).
Every market in Montana for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 74 | 81 | 20.8 | $490K | +7.7% | #18 of 387 |
| 2Missoula, MT | 59 | 103 | 18.8 | $521K | +4.7% | #109 of 387 |
| 3Billings, MT | 53 | 204 | 26.0 | $384K | +4.8% | #150 of 387 |
| 4Bozeman, MT | 52 | 142 | 27.7 | $399K | +7.7% | #158 of 387 |
| 5Great Falls, MT | 41 | 90 | 25.3 | $365K | +0.7% | #286 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 51 | 125 | 28.3 | $345K | +10.1% | #269 of 538 |
| 2Butte-Silver Bow, MT | 37 | 41 | 26.6 | $322K | +2.6% | #418 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MT | 95 | 5 | 10.0 | $1.1M | +9.8% | #3 of 2,339 |
| 2Lake County, MT | 83 | 15 | 11.9 | $759K | +6.9% | #51 of 2,339 |
| 3Sanders County, MT | 78 | 6 | 11.0 | $763K | +12.9% | #98 of 2,339 |
| 4Carbon County, MT | 78 | 9 | 19.3 | $519K | +9.1% | #108 of 2,339 |
| 5Park County, MT | 64 | 19 | 22.7 | $425K | +5.7% | #509 of 2,339 |
| 6Fergus County, MT | 60 | 9 | 17.0 | $511K | +3.1% | #681 of 2,339 |
| 7Lewis and Clark County, MT | 57 | 73 | 23.4 | $430K | +5.8% | #837 of 2,339 |
| 8Ravalli County, MT | 57 | 47 | 25.2 | $373K | +9.4% | #843 of 2,339 |
| 9Missoula County, MT | 56 | 103 | 19.6 | $503K | +4.4% | #870 of 2,339 |
| 10Gallatin County, MT | 52 | 142 | 27.7 | $399K | +7.7% | #1,085 of 2,339 |
| 11Yellowstone County, MT | 52 | 184 | 26.3 | $379K | +4.5% | #1,090 of 2,339 |
| 12Flathead County, MT | 50 | 125 | 28.3 | $345K | +10.1% | #1,209 of 2,339 |
| 13Cascade County, MT | 44 | 90 | 25.3 | $365K | +0.7% | #1,488 of 2,339 |
| 14Lincoln County, MT | 42 | 20 | 22.0 | $360K | +13.1% | #1,567 of 2,339 |
| 15Silver Bow County, MT | 36 | 41 | 26.6 | $322K | +2.6% | #1,846 of 2,339 |
| 16Custer County, MT | 34 | 14 | 27.8 | $329K | +1.5% | #1,921 of 2,339 |
| 17Richland County, MT | 27 | 13 | 29.4 | $341K | −1.3% | #2,101 of 2,339 |
| 18Hill County, MT | 21 | 17 | 27.4 | $306K | −0.5% | #2,204 of 2,339 |
| Glacier County, MT | Not scored | 2 | 4.7 | $1.7M | −2.0% | |
| Big Horn County, MT | Not scored | 2 | 5.2 | $1.6M | −2.5% | |
| Roosevelt County, MT | Not scored | 3 | 9.7 | $852K | −5.2% | |
| Beaverhead County, MT | Not scored | 10 | 23.8 | $369K | +7.1% | |
| Deer Lodge County, MT | Not scored | 4 | 8.9 | $942K | +3.0% | |
| Madison County, MT | Not scored | 5 | 13.4 | $719K | +15.8% | |
| Stillwater County, MT | Not scored | 11 | 28.9 | $363K | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 12 | 33.2 | $280K | −2.6% | |
| Rosebud County, MT | Not scored | 4 | 13.0 | $653K | −0.7% | |
| Broadwater County, MT | Not scored | 3 | 10.6 | $926K | +23.8% | |
| Valley County, MT | Not scored | 10 | 33.9 | $269K | −2.4% | |
| Powell County, MT | Not scored | 4 | 16.4 | $541K | +3.1% | |
| Blaine County, MT | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Teton County, MT | Not scored | 3 | 12.2 | $737K | +3.9% | |
| Pondera County, MT | Not scored | 5 | 22.0 | $381K | +3.2% | |
| Chouteau County, MT | Not scored | 6 | 27.8 | $310K | −0.8% | |
| Musselshell County, MT | Not scored | 2 | 9.3 | $910K | +17.6% | |
| Toole County, MT | Not scored | 3 | 16.2 | $545K | +4.9% | |
| Mineral County, MT | Not scored | 0 | 0.0 | n/a | +13.5% | |
| Phillips County, MT | Not scored | 2 | 11.3 | $749K | −0.1% | |
| Sweet Grass County, MT | Not scored | 2 | 12.9 | $739K | +2.4% | |
| Sheridan County, MT | Not scored | 4 | 27.1 | $343K | −2.9% | |
| Granite County, MT | Not scored | 1 | 6.6 | $1.3M | +10.6% | |
| Fallon County, MT | Not scored | 5 | 42.4 | $236K | −2.3% | |
| Judith Basin County, MT | Not scored | 1 | 10.9 | $865K | +6.8% | |
| Wheatland County, MT | Not scored | 1 | 11.3 | $719K | +1.2% | |
| Meagher County, MT | Not scored | 1 | 10.8 | $847K | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 1 | 14.1 | $663K | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 2 | 27.2 | $306K | −2.3% | |
| Carter County, MT | Not scored | 2 | 33.3 | $242K | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 1 | 23.1 | $395K | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 1 | 27.8 | $317K | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Montana?
There are 1,045 hair salons on map listings in Montana as of September 2026. 167 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 224 businesses with payroll classed as beauty salons in 2023, up 16.7% from 2019. Another 2,842 one-person businesses have no payroll, by official counts.
How much do households in Montana spend on personal care products and services?
About $442.2M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 1,045 hair salons on map listings, it comes to $423K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for hair salons?
Montana has 22.8 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $423K, 2% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Montana would have about 1,028, against 1,045 on map listings. There is one business with payroll in the industry for every 2,048 households, against one for every 1,535 across the U.S. The official count rose 16.7% from 2019 to 2023, against +6.0% for the U.S.
Which market in Montana has the highest market score for hair salons?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 74 (upper middle). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 51 (upper middle). Among 18 scored counties in Montana, Jefferson County scores highest, at 95 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 53 for hair salons (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in Montana
Related business types in Montana
- Salons, barbers and spas1,991 listings
- Barbershops160 listings
- Nail salons165 listings
- Spas and skin care578 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.