Market rankings · Nebraska
Hair salons in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 1,742
- 351 chain locations (20%)
- Official establishments
- 596
- −3.1% since 2019
- Household spending a year
- $801M
- On personal care products and services
- Listings per 10k households
- 21.8
- 7% below the U.S.
- Spending per listing
- $460K
- 7% above the U.S.
- Rank among states
- #30 of 51
- Market score 46 · Lower middle
A site report maps the hair salons on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,742 hair salons on map listings in Nebraska as of September 2026. Chain locations make up 20% of them, against 14% across the U.S. That is 21.8 per 10,000 households, 7% below the U.S. rate of 23.4.
Household spending on personal care products and services in Nebraska comes to about $801M a year: $1,004 per household, in line with the U.S. average. That is about $460K of household spending for each salon on map listings, 7% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The official count of businesses with payroll classed as beauty salons in Nebraska was 596 in 2023, down 3.1% from 2019. That is one for every 1,339 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 29 SBA-backed loans worth $3.8M have gone to businesses classed as beauty salons in Nebraska.
Among the 50 states and DC, Nebraska ranks #30 for hair salons, with a Groundwork market score of 46 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (62). Of the 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (67).
Every market in Nebraska for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 62 | 821 | 21.1 | $505K | +4.2% | #77 of 387 |
| Sioux City, IA-NE-SD | 57 | 125 | 22.5 | $431K | +1.0% | #125 of 387 |
| 2Lincoln, NE | 53 | 285 | 20.2 | $490K | +3.3% | #147 of 387 |
| 3Grand Island, NE | 52 | 60 | 19.8 | $474K | +1.5% | #153 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 67 | 36 | 20.7 | $465K | +3.8% | #79 of 538 |
| 2Fremont, NE | 61 | 29 | 19.1 | $499K | +2.6% | #138 of 538 |
| 3Beatrice, NE | 59 | 18 | 19.3 | $476K | +0.2% | #162 of 538 |
| 4Norfolk, NE | 55 | 40 | 20.4 | $456K | +1.1% | #213 of 538 |
| 5Hastings, NE | 54 | 35 | 20.5 | $460K | −0.2% | #227 of 538 |
| 6Lexington, NE | 51 | 22 | 22.0 | $433K | +1.1% | #265 of 538 |
| 7North Platte, NE | 42 | 34 | 22.4 | $405K | −3.6% | #355 of 538 |
| 8Kearney, NE | 40 | 67 | 29.4 | $334K | +1.9% | #387 of 538 |
| 9Scottsbluff, NE | 37 | 52 | 33.8 | $265K | −1.2% | #422 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 15 | 16.9 | $641K | +6.0% | #34 of 2,339 |
| 2Sarpy County, NE | 78 | 118 | 15.9 | $727K | +9.0% | #99 of 2,339 |
| 3Seward County, NE | 73 | 11 | 16.2 | $629K | +2.3% | #205 of 2,339 |
| 4Cass County, NE | 70 | 13 | 12.0 | $915K | +3.9% | #273 of 2,339 |
| 5Colfax County, NE | 66 | 8 | 21.6 | $467K | +3.6% | #429 of 2,339 |
| 6Platte County, NE | 62 | 28 | 20.5 | $465K | +3.9% | #604 of 2,339 |
| 7Washington County, NE | 61 | 13 | 15.4 | $715K | +1.8% | #619 of 2,339 |
| 8Dodge County, NE | 55 | 29 | 19.1 | $499K | +2.6% | #910 of 2,339 |
| 9Gage County, NE | 54 | 18 | 19.3 | $476K | +0.2% | #965 of 2,339 |
| 10Saline County, NE | 54 | 12 | 23.3 | $423K | +1.9% | #977 of 2,339 |
| 11Lancaster County, NE | 52 | 274 | 20.4 | $484K | +3.4% | #1,067 of 2,339 |
| 12Custer County, NE | 51 | 9 | 20.0 | $463K | 0.0% | #1,116 of 2,339 |
| 13Douglas County, NE | 49 | 570 | 23.9 | $438K | +3.6% | #1,239 of 2,339 |
| 14Hall County, NE | 47 | 53 | 21.6 | $434K | +1.4% | #1,325 of 2,339 |
| 15Dawson County, NE | 45 | 21 | 23.0 | $415K | +1.5% | #1,430 of 2,339 |
| 16Otoe County, NE | 41 | 17 | 26.6 | $378K | +3.9% | #1,602 of 2,339 |
| 17Lincoln County, NE | 40 | 34 | 22.8 | $397K | −3.6% | #1,644 of 2,339 |
| 18Adams County, NE | 40 | 32 | 24.5 | $385K | −0.3% | #1,650 of 2,339 |
| 19Dakota County, NE | 40 | 19 | 25.5 | $371K | +0.7% | #1,656 of 2,339 |
| 20Madison County, NE | 39 | 33 | 22.8 | $403K | +1.6% | #1,683 of 2,339 |
| 21Scotts Bluff County, NE | 37 | 52 | 34.5 | $259K | −1.3% | #1,814 of 2,339 |
| 22Buffalo County, NE | 34 | 62 | 31.0 | $315K | +1.9% | #1,922 of 2,339 |
| 23Holt County, NE | 31 | 11 | 27.2 | $338K | −0.3% | #1,996 of 2,339 |
| 24York County, NE | 30 | 21 | 36.8 | $264K | +3.3% | #2,031 of 2,339 |
| 25Box Butte County, NE | 26 | 11 | 24.4 | $359K | −3.0% | #2,111 of 2,339 |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Red Willow County, NE | 18 | 16 | 35.5 | $257K | −3.5% | #2,251 of 2,339 |
| Wayne County, NE | Not scored | 9 | 24.0 | $380K | +3.3% | |
| Cheyenne County, NE | Not scored | 13 | 29.1 | $296K | +0.4% | |
| Hamilton County, NE | Not scored | 5 | 13.8 | $742K | +2.9% | |
| Phelps County, NE | Not scored | 7 | 17.9 | $532K | +0.2% | |
| Cuming County, NE | Not scored | 8 | 21.0 | $459K | −2.1% | |
| Butler County, NE | Not scored | 4 | 11.4 | $871K | +1.8% | |
| Knox County, NE | Not scored | 7 | 20.5 | $433K | −0.5% | |
| Cedar County, NE | Not scored | 8 | 23.2 | $415K | 0.0% | |
| Keith County, NE | Not scored | 11 | 27.2 | $328K | −2.7% | |
| Dawes County, NE | Not scored | 6 | 17.4 | $497K | −3.7% | |
| Richardson County, NE | Not scored | 9 | 25.3 | $355K | −4.2% | |
| Merrick County, NE | Not scored | 4 | 12.5 | $730K | +3.3% | |
| Pierce County, NE | Not scored | 5 | 17.6 | $535K | +0.5% | |
| Jefferson County, NE | Not scored | 1 | 3.2 | $2.7M | −2.6% | |
| Nemaha County, NE | Not scored | 5 | 17.6 | $515K | +0.2% | |
| Burt County, NE | Not scored | 7 | 23.9 | $377K | −0.6% | |
| Kearney County, NE | Not scored | 5 | 17.8 | $564K | +1.5% | |
| Thurston County, NE | Not scored | 4 | 20.1 | $458K | −0.1% | |
| Howard County, NE | Not scored | 3 | 12.0 | $827K | +0.8% | |
| Antelope County, NE | Not scored | 5 | 19.0 | $477K | +1.0% | |
| Clay County, NE | Not scored | 2 | 8.0 | $1.2M | +1.1% | |
| Stanton County, NE | Not scored | 2 | 8.6 | $1.1M | −1.4% | |
| Dixon County, NE | Not scored | 6 | 27.4 | $346K | +0.4% | |
| Fillmore County, NE | Not scored | 8 | 33.9 | $287K | −2.0% | |
| Cherry County, NE | Not scored | 5 | 22.4 | $405K | +1.9% | |
| Boone County, NE | Not scored | 5 | 22.8 | $426K | −0.1% | |
| Johnson County, NE | Not scored | 3 | 17.6 | $503K | −1.4% | |
| Polk County, NE | Not scored | 3 | 14.2 | $678K | +1.1% | |
| Sheridan County, NE | Not scored | 8 | 38.0 | $237K | −5.7% | |
| Thayer County, NE | Not scored | 3 | 14.4 | $642K | −3.6% | |
| Furnas County, NE | Not scored | 5 | 24.9 | $345K | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $1.6M | −3.3% | |
| Nuckolls County, NE | Not scored | 7 | 36.5 | $262K | +0.2% | |
| Valley County, NE | Not scored | 4 | 22.3 | $420K | +0.9% | |
| Chase County, NE | Not scored | 6 | 40.7 | $227K | −4.4% | |
| Webster County, NE | Not scored | 1 | 6.7 | $1.3M | −1.6% | |
| Nance County, NE | Not scored | 5 | 37.3 | $242K | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $1.2M | −0.5% | |
| Sherman County, NE | Not scored | 4 | 30.2 | $293K | −1.2% | |
| Brown County, NE | Not scored | 2 | 15.7 | $543K | −2.6% | |
| Harlan County, NE | Not scored | 4 | 33.4 | $297K | −1.9% | |
| Franklin County, NE | Not scored | 1 | 7.7 | $1.2M | −3.1% | |
| Perkins County, NE | Not scored | 2 | 16.8 | $563K | −0.3% | |
| Frontier County, NE | Not scored | 3 | 27.9 | $321K | +6.0% | |
| Hitchcock County, NE | Not scored | 4 | 36.0 | $230K | −5.9% | |
| Pawnee County, NE | Not scored | 2 | 18.3 | $464K | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $844K | −1.3% | |
| Gosper County, NE | Not scored | 1 | 12.0 | $811K | −4.8% | |
| Deuel County, NE | Not scored | 3 | 35.8 | $255K | +1.6% | |
| Garden County, NE | Not scored | 2 | 23.3 | $319K | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $676K | −5.2% | |
| Garfield County, NE | Not scored | 2 | 28.5 | $311K | −5.4% | |
| Boyd County, NE | Not scored | 3 | 40.3 | $227K | −7.5% | |
| Rock County, NE | Not scored | 2 | 33.3 | $267K | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 1 | 33.1 | $280K | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 1 | 41.0 | $220K | −6.1% | |
| Thomas County, NE | Not scored | 1 | 32.9 | $259K | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 1 | 50.8 | $172K | +6.8% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Nebraska?
As of September 2026, map listings count 1,742 hair salons in Nebraska. 351 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 596 businesses with payroll classed as beauty salons in 2023, down 3.1% from 2019. Official counts list 4,210 one-person businesses without payroll.
How much do households in Nebraska spend on personal care products and services?
About $801M a year, or $1,004 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 1,742 hair salons on map listings, it comes to $460K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for hair salons?
Nebraska has 21.8 hair salons per 10,000 households, 7% below the U.S. rate of 23.4. Spending per salon is $460K, 7% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Nebraska would have about 1,861, against 1,742 on map listings. There is one business with payroll in the industry for every 1,339 households, against one for every 1,535 across the U.S. The official count fell 3.1% from 2019 to 2023, against +6.0% for the U.S.
Which market in Nebraska has the highest market score for hair salons?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 62 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 67 (upper middle). Among 26 scored counties in Nebraska, Saunders County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 46 for hair salons (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Salons, barbers and spas3,163 listings
- Barbershops271 listings
- Nail salons353 listings
- Spas and skin care732 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.