Beauty and personal care · County · Missouri
Hair salons in Moniteau County, MO
Competitor counts, household spending and official business counts for hair salons in Moniteau County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,646 of 2,339 scored counties
#61 of 81 scored counties in Missouri
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.1M
- On personal care products and services · $891 a household
- Spending per listing
- $393K
- 9% below the U.S.
- Listings per 10k households
- 22.7
- 3% below the U.S.
- Population, 2025
- 15,428
- +1.4% since 2020
See the hair salons around any address in Moniteau County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $891 per household (11% below the U.S. average), households in Moniteau County spend about $5.1M a year on personal care products and services. That works out to $393K per salon, 9% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Moniteau County has 13 hair salons on map listings as of September 2026. Of those, 5 are chain locations, or 38%, against 14% across the U.S. That comes to 22.7 for every 10,000 households, 3% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Moniteau County, since they leave out counts under 3. Official counts list 17 one-person businesses without payroll.
Population estimates show Moniteau County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Moniteau County scores 40 (lower middle) on the Groundwork market score for hair salons, ranking #1,646 of 2,339 scored counties and #61 of 81 scored counties in Missouri.
How Moniteau County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moniteau County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 21.0 | 23.4 |
| Spending per listing | $393K | $463K | $430K |
| Households per official establishment | n/a | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $891 | $970 | $1,005 |
| Median household income | $65,715 | $70,702 | $80,734 |
| Groundwork market score | 40 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 17Businesses with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Moniteau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Moniteau County
- Population, 2025 estimate
- 15,428+1.4% since 2020
- Households
- 5,729
- Median age
- 38.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 415 sq. mi.
- People per square mile
- 37
- Median household income
- $65,715+13.3% vs. 2015–2019, before inflation
- Average household income
- $80,840
- Median home value
- $181,900
- Jobs located here
- 3,967
- Daytime population
- 12,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Moniteau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Moniteau County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 61Moniteau County, MO | 40 | 13 | 22.7 | $393K | +1.4% | #1,646 of 2,339 |
Other business types in Moniteau County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons40
- Barbershops
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Moniteau County, MO?
Map listings as of September 2026 show 13 hair salons in Moniteau County. 5 of them (38%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Moniteau County: counts under 3 are left out. Official counts also show 17 one-person businesses without payroll.
How much do households in Moniteau County, MO spend on personal care products and services?
About $5.1M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 13 hair salons on map listings, it comes to $393K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,729 households in Moniteau County and national spending patterns by income.
How does Moniteau County, MO compare with the U.S. for hair salons?
Moniteau County has 22.7 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $393K, 9% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Moniteau County would have about 12, against 13 on map listings.
How fast is Moniteau County, MO growing?
Population estimates put Moniteau County at 15,428 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 5,729 households. Median household income in Moniteau County is $65,715, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Moniteau County scores 40 for hair salons (lower middle), #1,646 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Moniteau County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Moniteau County
Screening a site or an acquisition in Moniteau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.