Groundwork

Beauty and personal care · County · Missouri

Hair salons in Perry County, MO

The hair salons in Perry County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,518 of 2,339 scored counties
#57 of 81 scored counties in Missouri

Listings
17
3 chain locations (18%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.9M
On personal care products and services · $920 a household
Spending per listing
$407K
5% below the U.S.
Listings per 10k households
22.6
3% below the U.S.
Population, 2025
19,093
+0.6% since 2020

See the hair salons around any address in Perry County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $920 per household (8% below the U.S. average), households in Perry County spend about $6.9M a year on personal care products and services. That works out to $407K per salon, 5% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Perry County has 17 hair salons on map listings as of September 2026. 3 of them (18%) are chain locations, against 14% across the U.S. That is 22.6 per 10,000 households, 3% below the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in Perry County, since they leave out counts under 3. Official counts list 67 one-person businesses without payroll.

Between 2020 and 2025, the population of Perry County grew 0.6%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Perry County is 43 (lower middle), #1,518 of 2,339 scored counties and #57 of 81 scored counties in Missouri.

How Perry County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Perry County, MO compared with Missouri and the U.S.
MeasurePerry CountyMissouriU.S.
Listings per 10k households22.621.023.4
Spending per listing$407K$463K$430K
Households per official establishmentn/a2,0291,535
Official establishment growth, 2019–2023n/a+1.0%+6.0%
Population growth, 2020–2025+0.6%+1.9%+3.1%
Spending per household on personal care products and services$920$970$1,005
Median household income$62,981$70,702$80,734
Groundwork market score4353

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
67Businesses with no payroll
Map listings, September 2026
173 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Perry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Perry County

Population, 2025 estimate
19,093+0.6% since 2020
Households
7,525
Median age
41.8
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
474 sq. mi.
People per square mile
40
Median household income
$62,981+12.7% vs. 2015–2019, before inflation
Average household income
$87,111
Median home value
$188,200
Jobs located here
8,927
Daytime population
18,290Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Perry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Perry County marked.

Top counties in Missouri

Counties in Missouri ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO922410.5$977K+11.4%#5 of 2,339
2Callaway County, MO832112.7$744K+3.2%#52 of 2,339
3Cass County, MO837517.4$611K+7.1%#55 of 2,339
4Warren County, MO801913.7$743K+9.2%#76 of 2,339
5Jefferson County, MO7913315.1$676K+2.7%#93 of 2,339
6Newton County, MO783013.6$682K+6.1%#101 of 2,339
7Osage County, MO76815.1$640K+2.7%#139 of 2,339
8Platte County, MO756815.5$733K+6.7%#154 of 2,339
9Christian County, MO756819.4$527K+8.3%#163 of 2,339
10St. Charles County, MO7429518.3$641K+4.9%#178 of 2,339
57Perry County, MO431722.6$407K+0.6%#1,518 of 2,339

Other business types in Perry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Perry County, MO?

Map listings as of September 2026 show 17 hair salons in Perry County. 3 of them (18%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Perry County: counts under 3 are left out. Official counts also show 67 one-person businesses without payroll.

How much do households in Perry County, MO spend on personal care products and services?

About $6.9M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 17 hair salons on map listings, it comes to $407K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 7,525 households in Perry County and national spending patterns by income.

How does Perry County, MO compare with the U.S. for hair salons?

Perry County has 22.6 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $407K, 5% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Perry County would have about 16, against 17 on map listings.

How fast is Perry County, MO growing?

Population estimates put Perry County at 19,093 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 7,525 households. Median household income in Perry County is $62,981, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Perry County scores 43 for hair salons (lower middle), #1,518 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Perry County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Perry County

Screening a site or an acquisition in Perry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Perry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.