Groundwork

Market rankings · Hawaii

Hair salons in Hawaii

Every metro area, small-town market and county in Hawaii, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
926
148 chain locations (16%)
Official establishments
335
−2.3% since 2019
Household spending a year
$562.7M
On personal care products and services
Listings per 10k households
18.8
20% below the U.S.
Spending per listing
$608K
41% above the U.S.
Rank among states
#11 of 51
Market score 61 · Upper middle

A site report maps the hair salons on map listings around any address in Hawaii by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Hawaii has 926 hair salons on map listings as of September 2026. Of those, 148 are chain locations, or 16%, against 14% across the U.S. That comes to 18.8 for every 10,000 households, 20% below the U.S. rate of 23.4.

At $1,143 per household (14% above the U.S. average), households in Hawaii spend about $562.7M a year on personal care products and services. Spread across 926 hair salons, that is $608K per salon, 41% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

In 2023, official counts showed 335 businesses with payroll in Hawaii classed as beauty salons, down 2.3% from 2019. That is one for every 1,470 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $374K have gone to businesses classed as beauty salons in Hawaii.

Among the 50 states and DC, Hawaii ranks #11 for hair salons, with a Groundwork market score of 61 (upper middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (60). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (78).

Every market in Hawaii for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Hawaii, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Urban Honolulu, HI6060317.8$660K−2.3%#96 of 387
2Kahului-Wailuku, HI3615527.7$408K−2.5%#326 of 387

Small-town markets

Small-town markets reaching Hawaii, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hilo-Kailua, HI7811014.9$682K+4.6%#16 of 538
2Kapaa, HI615824.5$453K+0.3%#142 of 538

Counties

Counties in Hawaii, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hawaii County, HI7611014.9$682K+4.6%#136 of 2,339
2Honolulu County, HI5960317.8$660K−2.3%#716 of 2,339
3Kauai County, HI585824.5$453K+0.3%#788 of 2,339
4Maui County, HI3715527.8$408K−2.5%#1,779 of 2,339
Kalawao County, HINot scored00.0n/a+2.5%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Hawaii?

Map listings as of September 2026 show 926 hair salons in Hawaii. 148 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 335 businesses with payroll classed as beauty salons in 2023, down 2.3% from 2019. Official counts also show 2,282 one-person businesses without payroll.

How much do households in Hawaii spend on personal care products and services?

About $562.7M a year, or $1,143 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 926 hair salons on map listings, it comes to $608K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.

How does Hawaii compare with the U.S. for hair salons?

Hawaii has 18.8 hair salons per 10,000 households, 20% below the U.S. rate of 23.4. Spending per salon is $608K, 41% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Hawaii would have about 1,308, against 926 on map listings. There is one business with payroll in the industry for every 1,470 households, against one for every 1,535 across the U.S. The official count fell 2.3% from 2019 to 2023, against +6.0% for the U.S.

Which market in Hawaii has the highest market score for hair salons?

Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 60 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 78 (high). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 61 for hair salons (upper middle), #11 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hawaii. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

All 51 states

Top markets for hair salons across the U.S. · All business types in Hawaii

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.