Beauty and personal care · County · Missouri
Hair salons in Sullivan County, MO
Competitor counts, household spending and official business counts for hair salons in Sullivan County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.7M
- On personal care products and services · $842 a household
- Spending per listing
- $429K
- In line with the U.S.
- Listings per 10k households
- 19.6
- 16% below the U.S.
- Population, 2025
- 5,738
- −4.1% since 2020
See the hair salons around any address in Sullivan County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 hair salons in Sullivan County. Per 10,000 households, that is 19.6, 16% below the U.S. rate of 23.4.
Household spending on personal care products and services in Sullivan County comes to about $1.7M a year: $842 per household, 16% below the U.S. average. That is about $429K of household spending for each salon on map listings, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Sullivan County: counts under 3 aren’t published. Official counts list 14 one-person businesses without payroll.
Population estimates show Sullivan County declined 4.1% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Sullivan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 21.0 | 23.4 |
| Spending per listing | $429K | $463K | $430K |
| Households per official establishment | n/a | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | −4.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $842 | $970 | $1,005 |
| Median household income | $56,964 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 5,738−4.1% since 2020
- Households
- 2,040
- Median age
- 43.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 648 sq. mi.
- People per square mile
- 9
- Median household income
- $56,964
- Average household income
- $71,803
- Median home value
- $115,600
- Jobs located here
- 2,221
- Daytime population
- 5,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Sullivan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| Sullivan County, MO | Not scored | 4 | 19.6 | $429K | −4.1% |
Other business types in Sullivan County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Sullivan County, MO?
Sullivan County has 4 hair salons on map listings as of September 2026. The listings count hair and beauty salons. No official count is published for beauty salons in Sullivan County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in Sullivan County, MO spend on personal care products and services?
About $1.7M a year, or $842 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 4 hair salons on map listings, it comes to $429K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,040 households in Sullivan County and national spending patterns by income.
How does Sullivan County, MO compare with the U.S. for hair salons?
Sullivan County has 19.6 hair salons per 10,000 households, 16% below the U.S. rate of 23.4. Spending per salon is $429K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Sullivan County, MO growing?
Population estimates put Sullivan County at 5,738 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 2,040 households. The median household income in Sullivan County is $56,964 a year, 29% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.