Beauty and personal care · Small-town market · Missouri
Hair salons in the Rolla, MO area
How the Rolla, MO area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #258 of 538 scored small-town markets
#7 of 17 scored small-town markets based in Missouri
- Listings
- 40
- 9 chain locations (23%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $15.1M
- On personal care products and services · $870 a household
- Spending per listing
- $377K
- 12% below the U.S.
- Listings per 10k households
- 23.1
- In line with the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the hair salons around any address in the Rolla area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 hair salons in the Rolla area. Chain locations make up 23% of them, against 14% across the U.S. That is 23.1 per 10,000 households, in line with the U.S. rate of 23.4.
Households in the Rolla area spend about $15.1M a year on personal care products and services, or $870 per household, 13% below the U.S. average. Spread across 40 hair salons, that is $377K per salon, 12% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in the Rolla area classed as beauty salons. That is one for every 3,466 households, against one for every 1,535 across the U.S. Official counts also show 75 one-person businesses without payroll.
Population estimates put the population change in the Rolla area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The Rolla area scores 52 (upper middle) on the Groundwork market score for hair salons, ranking #258 of 538 scored small-town markets and #7 of 17 scored small-town markets based in Missouri.
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.1 | 21.0 | 23.4 |
| Spending per listing | $377K | $463K | $430K |
| Households per official establishment | 3,466 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $870 | $970 | $1,005 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 52 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 11
- Annual payroll, 2023
- $280K
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 409 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for hair salons, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 37 | 17.5 | $525K | +4.9% | #25 of 538 |
| 2Farmington, MO | 69 | 47 | 18.9 | $455K | +2.1% | #66 of 538 |
| 3Mexico, MO | 64 | 10 | 10.8 | $789K | −1.0% | #101 of 538 |
| 4Hannibal, MO | 64 | 28 | 18.3 | $482K | +0.4% | #111 of 538 |
| 5Sikeston, MO | 60 | 34 | 17.2 | $504K | −0.3% | #150 of 538 |
| Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
| 6Fort Leonard Wood, MO | 54 | 43 | 25.5 | $351K | +0.8% | #235 of 538 |
| 7Rolla, MO | 52 | 40 | 23.1 | $377K | +1.6% | #258 of 538 |
| 8Marshall, MO | 49 | 16 | 19.9 | $432K | −0.3% | #283 of 538 |
| 9Lebanon, MO | 49 | 33 | 22.7 | $363K | +2.5% | #287 of 538 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons52
- Barbershops46
- Nail salons58
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Rolla, MO area?
The Rolla area has 40 hair salons on map listings as of September 2026. 9 of them (23%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 75 one-person businesses have no payroll, by official counts.
How much do households in the Rolla, MO area spend on personal care products and services?
About $15.1M a year, or $870 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 40 hair salons on map listings, it comes to $377K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for hair salons?
The Rolla area has 23.1 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $377K, 12% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Rolla area would have about 35, against 40 on map listings. There is one business with payroll in the industry for every 3,466 households, against one for every 1,535 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 52 for hair salons (upper middle), #258 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.