Groundwork

Market rankings · New Hampshire

Hair salons in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
1,537
205 chain locations (13%)
Official establishments
403
−8.6% since 2019
Household spending a year
$624.5M
On personal care products and services
Listings per 10k households
27.7
18% above the U.S.
Spending per listing
$406K
6% below the U.S.
Rank among states
#37 of 51
Market score 43 · Lower middle

A site report maps the hair salons on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 1,537 hair salons on map listings as of September 2026. Of those, 205 are chain locations, or 13%, against 14% across the U.S. That comes to 27.7 for every 10,000 households, 18% above the U.S. rate of 23.4.

Household spending on personal care products and services in New Hampshire comes to about $624.5M a year: $1,123 per household, 12% above the U.S. average. Spread across 1,537 hair salons, that is $406K per salon, 6% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The official count of businesses with payroll classed as beauty salons in New Hampshire was 403 in 2023, down 8.6% from 2019. That is one for every 1,379 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 31 SBA-backed loans worth $5.5M have gone to businesses classed as beauty salons in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #37 for hair salons, with a Groundwork market score of 43 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (55). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (70).

Every market in New Hampshire for hair salons

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH554,97025.6$478K+2.3%#137 of 387
1Manchester-Nashua, NH4947228.0$413K+2.5%#194 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lebanon-Claremont, NH-VT7016718.2$566K+1.5%#55 of 538
2Concord, NH5616426.9$406K+2.6%#203 of 538
3Keene, NH488628.1$362K+2.3%#299 of 538
4Laconia, NH467930.0$355K+2.1%#316 of 538

Counties

Counties in New Hampshire, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH782816.8$593K+2.1%#106 of 2,339
2Strafford County, NH6311021.1$509K+3.0%#543 of 2,339
3Carroll County, NH626027.5$378K+5.0%#616 of 2,339
4Grafton County, NH578322.4$476K+2.2%#827 of 2,339
5Merrimack County, NH5316426.9$406K+2.6%#1,029 of 2,339
6Hillsborough County, NH5047228.0$413K+2.5%#1,195 of 2,339
7Coos County, NH473222.9$374K+0.4%#1,341 of 2,339
8Cheshire County, NH448628.1$362K+2.3%#1,489 of 2,339
9Belknap County, NH437930.0$355K+2.1%#1,526 of 2,339
10Rockingham County, NH4242333.2$371K+3.0%#1,563 of 2,339

Questions

How many hair salons are in New Hampshire?

Map listings as of September 2026 show 1,537 hair salons in New Hampshire. 205 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 403 businesses with payroll classed as beauty salons in 2023, down 8.6% from 2019. Another 2,744 one-person businesses have no payroll, by official counts.

How much do households in New Hampshire spend on personal care products and services?

About $624.5M a year, or $1,123 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 1,537 hair salons on map listings, it comes to $406K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for hair salons?

New Hampshire has 27.7 hair salons per 10,000 households, 18% above the U.S. rate of 23.4. Spending per salon is $406K, 6% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, New Hampshire would have about 1,451, against 1,537 on map listings. There is one business with payroll in the industry for every 1,379 households, against one for every 1,535 across the U.S. The official count fell 8.6% from 2019 to 2023, against +6.0% for the U.S.

Which market in New Hampshire has the highest market score for hair salons?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 55 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 70 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 43 for hair salons (lower middle), #37 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

All 51 states

Top markets for hair salons across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.