Market rankings · Maryland
Hair salons in Maryland
Every metro area, small-town market and county in Maryland, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 5,546
- 672 chain locations (12%)
- Official establishments
- 1,481
- +0.8% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 23.5
- In line with the U.S.
- Spending per listing
- $457K
- 6% above the U.S.
- Rank among states
- #24 of 51
- Market score 50 · Upper middle
A site report maps the hair salons on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maryland has 5,546 hair salons on map listings as of September 2026. 672 of them (12%) are chain locations, against 14% across the U.S. That comes to 23.5 for every 10,000 households, in line with the U.S. rate of 23.4.
Household spending on personal care products and services in Maryland comes to about $2.5B a year: $1,072 per household, 7% above the U.S. average. Spread across 5,546 hair salons, that is $457K per salon, 6% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The official count of businesses with payroll classed as beauty salons in Maryland was 1,481 in 2023, up 0.8% from 2019. That is one for every 1,595 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 101 SBA-backed loans worth $14.8M have gone to businesses classed as beauty salons in Maryland.
Among the 50 states and DC, Maryland ranks #24 for hair salons, with a Groundwork market score of 50 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Washington-Arlington-Alexandria metro area scores highest (68). Of the 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest (53).
Every market in Maryland for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 5,214 | 22.0 | $540K | +3.3% | #42 of 387 |
| 1Lexington Park, MD | 67 | 128 | 16.9 | $694K | +2.1% | #44 of 387 |
| 2Hagerstown-Martinsburg, MD-WV | 64 | 217 | 18.4 | $495K | +7.1% | #67 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 57 | 5,157 | 20.9 | $518K | +1.4% | #121 of 387 |
| 3Baltimore-Columbia-Towson, MD | 52 | 2,519 | 22.5 | $467K | +0.4% | #155 of 387 |
| 4Salisbury, MD | 41 | 103 | 21.1 | $418K | +2.9% | #277 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 53 | 26 | 19.2 | $431K | +3.4% | #245 of 538 |
| 2Ocean Pines, MD | 52 | 55 | 22.8 | $422K | +3.7% | #256 of 538 |
| 3Easton, MD | 36 | 53 | 32.3 | $304K | +2.0% | #429 of 538 |
| 4Cumberland, MD-WV | 27 | 78 | 20.3 | $391K | −1.3% | #488 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 77 | 36 | 18.1 | $616K | +8.8% | #120 of 2,339 |
| 2Cecil County, MD | 70 | 61 | 15.0 | $655K | +3.2% | #281 of 2,339 |
| 3Calvert County, MD | 68 | 45 | 13.4 | $899K | +1.7% | #340 of 2,339 |
| 4Charles County, MD | 68 | 149 | 24.5 | $470K | +5.9% | #374 of 2,339 |
| 5Frederick County, MD | 65 | 250 | 23.9 | $487K | +11.0% | #461 of 2,339 |
| 6Montgomery County, MD | 64 | 773 | 19.9 | $611K | +1.3% | #483 of 2,339 |
| 7St. Mary’s County, MD | 64 | 83 | 19.6 | $582K | +2.4% | #488 of 2,339 |
| 8Somerset County, MD | 62 | 9 | 10.8 | $731K | +1.7% | #568 of 2,339 |
| 9Harford County, MD | 62 | 194 | 19.1 | $574K | +2.0% | #579 of 2,339 |
| 10Anne Arundel County, MD | 62 | 477 | 21.2 | $553K | +1.7% | #582 of 2,339 |
| 11Howard County, MD | 60 | 272 | 22.5 | $569K | +1.9% | #671 of 2,339 |
| 12Carroll County, MD | 60 | 129 | 20.1 | $567K | +2.2% | #672 of 2,339 |
| 13Caroline County, MD | 54 | 23 | 18.4 | $462K | +2.5% | #968 of 2,339 |
| 14Dorchester County, MD | 50 | 26 | 19.2 | $431K | +3.4% | #1,189 of 2,339 |
| 15Kent County, MD | 47 | 17 | 20.0 | $462K | +2.3% | #1,318 of 2,339 |
| 16Worcester County, MD | 47 | 55 | 22.8 | $422K | +3.7% | #1,330 of 2,339 |
| 17Prince George’s County, MD | 44 | 1,162 | 33.4 | $315K | +0.5% | #1,498 of 2,339 |
| 18Garrett County, MD | 41 | 27 | 21.5 | $403K | −1.5% | #1,592 of 2,339 |
| 19Washington County, MD | 40 | 137 | 22.9 | $399K | +2.0% | #1,643 of 2,339 |
| 20Baltimore County, MD | 40 | 851 | 25.6 | $395K | −0.7% | #1,645 of 2,339 |
| 21Wicomico County, MD | 40 | 94 | 23.2 | $388K | +3.2% | #1,649 of 2,339 |
| 22Baltimore city, MD | 39 | 560 | 21.9 | $383K | −2.3% | #1,690 of 2,339 |
| 23Talbot County, MD | 31 | 53 | 32.3 | $304K | +2.0% | #1,999 of 2,339 |
| 24Allegany County, MD | 18 | 63 | 23.0 | $338K | −1.6% | #2,246 of 2,339 |
Questions
How many hair salons are in Maryland?
Map listings as of September 2026 show 5,546 hair salons in Maryland. 672 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 1,481 businesses with payroll classed as beauty salons in 2023, up 0.8% from 2019. Official counts also show 13,785 one-person businesses without payroll.
How much do households in Maryland spend on personal care products and services?
About $2.5B a year, or $1,072 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 5,546 hair salons on map listings, it comes to $457K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for hair salons?
Maryland has 23.5 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $457K, 6% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Maryland would have about 5,886, against 5,546 on map listings. There is one business with payroll in the industry for every 1,595 households, against one for every 1,535 across the U.S. The official count rose 0.8% from 2019 to 2023, against +6.0% for the U.S.
Which market in Maryland has the highest market score for hair salons?
Among 6 scored metro areas in or partly in Maryland, the Washington-Arlington-Alexandria metro area scores highest, at 68 (upper middle). Among 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest, at 53 (upper middle). Among 24 scored counties in Maryland, Queen Anne’s County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 50 for hair salons (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
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- Delaware
- District of Columbia
- Florida
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- Hawaii
- Idaho
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- Louisiana
- Maine
- Maryland
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- Michigan
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- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for hair salons across the U.S. · All business types in Maryland
Related business types in Maryland
- Salons, barbers and spas10,901 listings
- Barbershops1,288 listings
- Nail salons1,504 listings
- Spas and skin care2,271 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.