Beauty and personal care · County · Missouri
Hair salons in Callaway County, MO
Competitor counts, household spending and official business counts for hair salons in Callaway County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #52 of 2,339 scored counties
#2 of 81 scored counties in Missouri
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $15.6M
- On personal care products and services · $948 a household
- Spending per listing
- $744K
- 73% above the U.S.
- Listings per 10k households
- 12.7
- 46% below the U.S.
- Population, 2025
- 45,765
- +3.2% since 2020
See the hair salons around any address in Callaway County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Callaway County has a Groundwork market score of 83 (high): #52 of 2,339 scored counties and #2 of 81 scored counties in Missouri. That puts it in the top 10% of counties for hair salons.
Household spending on personal care products and services in Callaway County comes to about $15.6M a year: $948 per household, 6% below the U.S. average. That works out to $744K per salon, 73% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Callaway County has 21 hair salons on map listings as of September 2026. 2 of them (10%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 12.7, 46% below the U.S. rate of 23.4.
In 2023, official counts showed 3 businesses with payroll in Callaway County classed as beauty salons. That is one for every 5,495 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of Callaway County grew 3.2%, in step with the U.S. (+3.1%).
How Callaway County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Callaway County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.7 | 21.0 | 23.4 |
| Spending per listing | $744K | $463K | $430K |
| Households per official establishment | 5,495 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $948 | $970 | $1,005 |
| Median household income | $74,176 | $70,702 | $80,734 |
| Groundwork market score | 83 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 3
- Employees, 2023
- 3
- Annual payroll, 2023
- $30K
- One-person businesses, 2023
- 79Businesses with no payroll
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Callaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Callaway County
- Population, 2025 estimate
- 45,765+3.2% since 2020
- Households
- 16,485
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 835 sq. mi.
- People per square mile
- 54
- Median household income
- $74,176+30.3% vs. 2015–2019, before inflation
- Average household income
- $88,804
- Median home value
- $201,600
- Jobs located here
- 15,131
- Daytime population
- 39,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Callaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Callaway County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
Other business types in Callaway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas78
- Hair salons83
- Barbershops
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Callaway County, MO?
Map listings as of September 2026 show 21 hair salons in Callaway County. 2 of them (10%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 79 one-person businesses without payroll.
How much do households in Callaway County, MO spend on personal care products and services?
About $15.6M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $744K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 16,485 households in Callaway County and national spending patterns by income.
How does Callaway County, MO compare with the U.S. for hair salons?
Callaway County has 12.7 hair salons per 10,000 households, 46% below the U.S. rate of 23.4. Spending per salon is $744K, 73% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Callaway County would have about 36, against 21 on map listings. There is one business with payroll in the industry for every 5,495 households, against one for every 1,535 across the U.S.
How fast is Callaway County, MO growing?
Population estimates put Callaway County at 45,765 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 16,485 households. Median household income in Callaway County is $74,176, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Callaway County scores 83 for hair salons (high), #52 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Callaway County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Callaway County
Screening a site or an acquisition in Callaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.