Market rankings · Ohio

Hair salons in Ohio

Every metro area, small-town market and county in Ohio, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 10,199; 1,777 chain locations (17%)
Official establishments: 2,718; −1.9% since 2019
Household spending a year: $4.7B; On personal care products and services
Listings per 10k households: 21.0; 10% below the U.S.
Spending per listing: $465K; 8% above the U.S.
Rank among states: #27 of 51; Market score 48 · Lower middle

A site report maps the hair salons on map listings around any address in Ohio by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 10,199 hair salons on map listings in Ohio as of September 2026. 1,777 of them (17%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 21.0, 10% below the U.S. rate of 23.4.

Household spending on personal care products and services in Ohio comes to about $4.7B a year: $976 per household, 3% below the U.S. average. Spread across 10,199 hair salons, that is $465K per salon, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

In 2023, official counts showed 2,718 businesses with payroll in Ohio classed as beauty salons, down 1.9% from 2019. That is one for every 1,789 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 231 SBA-backed loans worth $28.6M have gone to businesses classed as beauty salons in Ohio.

Among the 50 states and DC, Ohio ranks #27 for hair salons, with a Groundwork market score of 48 (lower middle). Of the 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest (74). Of the 29 scored small-town markets in or partly in Ohio, the Urbana area scores highest (75).

Every market in Ohio for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Ohio, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Ohio, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Columbus, OH	74	1,820	21.0	$501K	+4.7%	#17 of 387
2Cincinnati, OH-KY-IN	62	1,919	21.2	$483K	+2.7%	#80 of 387
3Dayton-Kettering-Beavercreek, OH	57	714	20.7	$468K	+1.5%	#123 of 387
4Springfield, OH	55	95	17.0	$530K	−0.4%	#134 of 387
5Akron, OH	51	595	20.1	$489K	0.0%	#165 of 387
Weirton-Steubenville, WV-OH	49	76	15.3	$539K	−3.6%	#186 of 387
6Sandusky, OH	49	105	20.6	$469K	−2.6%	#188 of 387
7Mansfield, OH	47	89	17.8	$490K	−0.1%	#211 of 387
Huntington-Ashland, WV-KY-OH	47	268	17.6	$462K	−2.6%	#212 of 387
8Toledo, OH	47	528	20.7	$451K	−1.0%	#215 of 387
9Youngstown-Warren, OH	42	396	21.5	$404K	−1.4%	#267 of 387
10Cleveland, OH	41	2,042	21.9	$447K	−0.8%	#275 of 387
11Canton-Massillon, OH	38	375	22.4	$415K	−0.2%	#310 of 387
12Lima, OH	35	90	21.8	$415K	−1.2%	#336 of 387
Wheeling, WV-OH	20	125	21.5	$385K	−3.6%	#382 of 387

Small-town markets

Small-town markets reaching Ohio, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Urbana, OH	75	22	14.1	$681K	+0.2%	#26 of 538
2Wooster, OH	71	78	17.6	$548K	−0.1%	#50 of 538
3Wilmington, OH	69	32	19.1	$494K	+0.6%	#64 of 538
4Bellefontaine, OH	67	38	19.4	$489K	+0.4%	#78 of 538
5Ashland, OH	65	31	15.0	$608K	+0.1%	#89 of 538
6Mount Vernon, OH	63	50	21.3	$458K	+1.9%	#123 of 538
7Sidney, OH	62	35	18.5	$528K	−0.2%	#126 of 538
8Athens, OH	59	36	15.6	$551K	+1.3%	#158 of 538
9Coshocton, OH	59	24	16.2	$521K	+1.6%	#160 of 538
10Marion, OH	56	43	17.4	$498K	−0.4%	#197 of 538
11Celina, OH	56	36	21.9	$437K	+0.5%	#199 of 538
12Salem, OH	54	71	17.1	$505K	−2.2%	#223 of 538
13Marietta, OH	53	39	15.7	$569K	−2.1%	#239 of 538
14Chillicothe, OH	53	60	20.1	$440K	−0.8%	#243 of 538
15Bucyrus, OH	51	33	18.3	$472K	−0.3%	#263 of 538
16Norwalk, OH	50	44	18.7	$489K	−0.4%	#274 of 538
17Gallipolis, OH	50	23	19.8	$433K	−0.5%	#276 of 538
18Wapakoneta, OH	49	46	24.3	$410K	−1.2%	#286 of 538
19Greenville, OH	48	41	19.3	$471K	−0.7%	#290 of 538
20Washington Court House, OH	44	25	21.6	$423K	−1.4%	#333 of 538
21Findlay, OH	44	75	23.7	$408K	+0.1%	#336 of 538
22Van Wert, OH	42	27	23.4	$392K	+0.3%	#357 of 538
23Portsmouth, OH	41	68	23.6	$349K	−3.4%	#374 of 538
24Zanesville, OH	39	81	23.6	$376K	+0.7%	#392 of 538
25Defiance, OH	39	45	29.4	$320K	+0.1%	#399 of 538
26Tiffin, OH	35	51	22.9	$394K	−1.0%	#433 of 538
27Cambridge, OH	30	40	24.5	$349K	−0.1%	#474 of 538
28New Philadelphia-Dover, OH	29	102	26.5	$339K	−0.9%	#479 of 538
29Fremont, OH	26	73	29.6	$303K	−0.4%	#494 of 538

Counties

Counties in Ohio, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Union County, OH	88	27	11.1	$1.1M	+16.5%	#19 of 2,339
2Morrow County, OH	86	11	8.2	$1.2M	+3.7%	#27 of 2,339
3Pickaway County, OH	83	38	17.4	$567K	+7.4%	#56 of 2,339
4Fairfield County, OH	81	111	18.4	$587K	+6.5%	#71 of 2,339
5Madison County, OH	78	32	20.4	$514K	+7.1%	#109 of 2,339
6Holmes County, OH	75	16	11.9	$853K	+1.7%	#151 of 2,339
7Warren County, OH	75	147	16.0	$763K	+5.7%	#153 of 2,339
8Clermont County, OH	74	133	15.7	$674K	+3.9%	#175 of 2,339
9Delaware County, OH	74	188	22.8	$587K	+12.5%	#182 of 2,339
10Preble County, OH	73	21	12.6	$731K	−0.8%	#200 of 2,339
11Licking County, OH	73	127	18.5	$569K	+3.8%	#211 of 2,339
12Champaign County, OH	72	22	14.1	$681K	+0.2%	#234 of 2,339
13Brown County, OH	71	27	15.8	$590K	+1.6%	#261 of 2,339
14Greene County, OH	70	132	19.4	$558K	+3.7%	#288 of 2,339
15Highland County, OH	69	24	14.2	$626K	+1.1%	#316 of 2,339
16Ottawa County, OH	69	31	16.8	$596K	−2.0%	#320 of 2,339
17Perry County, OH	68	24	17.8	$518K	+1.3%	#365 of 2,339
18Portage County, OH	67	89	13.6	$722K	+1.0%	#381 of 2,339
19Medina County, OH	66	117	16.0	$697K	+1.3%	#410 of 2,339
20Wayne County, OH	66	78	17.6	$548K	−0.1%	#423 of 2,339
21Paulding County, OH	65	11	14.4	$648K	−0.4%	#441 of 2,339
22Carroll County, OH	64	16	14.3	$639K	−1.1%	#481 of 2,339
23Lorain County, OH	64	222	17.4	$570K	+3.1%	#490 of 2,339
24Clinton County, OH	64	32	19.1	$494K	+0.6%	#502 of 2,339
25Henry County, OH	63	20	17.5	$561K	−0.2%	#532 of 2,339

Show all 88 counties

Counties in Ohio, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Butler County, OH	63	306	20.8	$498K	+2.4%	#546 of 2,339
27Ashland County, OH	62	31	15.0	$608K	+0.1%	#573 of 2,339
28Logan County, OH	62	38	19.4	$489K	+0.4%	#596 of 2,339
29Vinton County, OH	60	6	11.3	$762K	−1.2%	#664 of 2,339
30Lawrence County, OH	60	34	15.0	$572K	−4.2%	#670 of 2,339
31Geauga County, OH	59	63	17.6	$687K	+0.3%	#711 of 2,339
32Hocking County, OH	58	15	13.0	$682K	−1.9%	#760 of 2,339
33Shelby County, OH	58	35	18.5	$528K	−0.2%	#767 of 2,339
34Knox County, OH	58	50	21.3	$458K	+1.9%	#787 of 2,339
35Franklin County, OH	58	1,247	22.5	$450K	+2.8%	#789 of 2,339
36Putnam County, OH	58	34	25.8	$397K	0.0%	#794 of 2,339
37Wood County, OH	57	108	19.9	$502K	+1.5%	#819 of 2,339
38Miami County, OH	57	105	23.4	$426K	+3.4%	#840 of 2,339
39Pike County, OH	56	16	14.7	$579K	0.0%	#854 of 2,339
40Athens County, OH	55	36	15.6	$551K	+1.3%	#903 of 2,339
41Coshocton County, OH	55	24	16.2	$521K	+1.6%	#905 of 2,339
42Hardin County, OH	54	19	16.2	$559K	−2.1%	#944 of 2,339
43Clark County, OH	53	95	17.0	$530K	−0.4%	#1,002 of 2,339
44Marion County, OH	53	43	17.4	$498K	−0.4%	#1,005 of 2,339
45Ashtabula County, OH	52	66	16.8	$512K	−0.8%	#1,055 of 2,339
46Columbiana County, OH	52	71	17.1	$505K	−2.2%	#1,057 of 2,339
47Meigs County, OH	51	10	11.0	$709K	−2.6%	#1,098 of 2,339
48Washington County, OH	51	39	15.7	$569K	−2.1%	#1,104 of 2,339
49Fulton County, OH	51	36	21.2	$463K	−1.9%	#1,115 of 2,339
50Mercer County, OH	51	36	21.9	$437K	+0.5%	#1,121 of 2,339
51Montgomery County, OH	50	477	20.6	$453K	+0.5%	#1,175 of 2,339
52Ross County, OH	50	60	20.1	$440K	−0.8%	#1,181 of 2,339
53Trumbull County, OH	50	169	19.5	$439K	−1.3%	#1,182 of 2,339
54Jefferson County, OH	49	43	15.8	$538K	−2.4%	#1,221 of 2,339
55Crawford County, OH	49	33	18.3	$472K	−0.3%	#1,229 of 2,339
56Monroe County, OH	48	6	10.6	$827K	−2.7%	#1,266 of 2,339
57Gallia County, OH	48	23	19.8	$433K	−0.5%	#1,283 of 2,339
58Auglaize County, OH	47	46	24.3	$410K	−1.2%	#1,332 of 2,339
59Richland County, OH	46	89	17.8	$490K	−0.1%	#1,362 of 2,339
60Huron County, OH	46	44	18.7	$489K	−0.4%	#1,363 of 2,339
61Lucas County, OH	46	384	21.0	$435K	−1.7%	#1,377 of 2,339
62Wyandot County, OH	45	16	17.8	$522K	−1.4%	#1,414 of 2,339
63Darke County, OH	45	41	19.3	$471K	−0.7%	#1,421 of 2,339
64Summit County, OH	45	506	21.9	$447K	−0.3%	#1,424 of 2,339
65Fayette County, OH	41	25	21.6	$423K	−1.4%	#1,585 of 2,339
66Hamilton County, OH	41	924	26.0	$384K	+1.0%	#1,597 of 2,339
67Hancock County, OH	40	75	23.7	$408K	+0.1%	#1,638 of 2,339
68Stark County, OH	40	359	23.0	$405K	−0.2%	#1,640 of 2,339
69Van Wert County, OH	39	27	23.4	$392K	+0.3%	#1,687 of 2,339
70Scioto County, OH	39	68	23.6	$349K	−3.4%	#1,700 of 2,339
71Allen County, OH	38	90	21.8	$415K	−1.2%	#1,727 of 2,339
72Defiance County, OH	38	45	29.4	$320K	+0.1%	#1,746 of 2,339
73Erie County, OH	37	74	22.8	$417K	−2.9%	#1,776 of 2,339
74Williams County, OH	37	35	22.6	$386K	−1.4%	#1,786 of 2,339
75Mahoning County, OH	37	227	23.1	$377K	−1.4%	#1,789 of 2,339
76Muskingum County, OH	37	81	23.6	$376K	+0.7%	#1,790 of 2,339
77Cuyahoga County, OH	36	1,277	23.0	$411K	−2.3%	#1,825 of 2,339
78Adams County, OH	36	21	20.2	$400K	+1.5%	#1,832 of 2,339
79Seneca County, OH	34	51	22.9	$394K	−1.0%	#1,903 of 2,339
80Noble County, OH	34	11	23.8	$368K	+1.3%	#1,911 of 2,339
81Lake County, OH	33	297	29.4	$348K	−0.1%	#1,945 of 2,339
82Jackson County, OH	33	35	27.1	$313K	+0.5%	#1,951 of 2,339
83Belmont County, OH	32	58	21.3	$406K	−2.8%	#1,967 of 2,339
84Guernsey County, OH	30	40	24.5	$349K	−0.1%	#2,022 of 2,339
85Tuscarawas County, OH	29	102	26.5	$339K	−0.9%	#2,054 of 2,339
86Sandusky County, OH	26	73	29.6	$303K	−0.4%	#2,118 of 2,339
Harrison County, OH	Not scored	4	6.7	$1.2M	−2.9%
Morgan County, OH	Not scored	4	7.0	$1.2M	−0.9%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Ohio?

As of September 2026, map listings count 10,199 hair salons in Ohio. 1,777 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 2,718 businesses with payroll classed as beauty salons in 2023, down 1.9% from 2019. Official counts also show 28,273 one-person businesses without payroll.

How much do households in Ohio spend on personal care products and services?

About $4.7B a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 10,199 hair salons on map listings, it comes to $465K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 4,863,191 households in Ohio and national spending patterns by income.

How does Ohio compare with the U.S. for hair salons?

Ohio has 21.0 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $465K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Ohio would have about 11,027, against 10,199 on map listings. There is one business with payroll in the industry for every 1,789 households, against one for every 1,535 across the U.S. The official count fell 1.9% from 2019 to 2023, against +6.0% for the U.S.

Which market in Ohio has the highest market score for hair salons?

Among 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest, at 74 (upper middle). Among 29 scored small-town markets in or partly in Ohio, the Urbana area scores highest, at 75 (high). Among 86 scored counties in Ohio, Union County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ohio scores 48 for hair salons (lower middle), #27 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ohio. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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