Groundwork

Market rankings · Massachusetts

Hair salons in Massachusetts

Markets across Massachusetts ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
6,672
896 chain locations (13%)
Official establishments
2,569
+3.9% since 2019
Household spending a year
$3.2B
On personal care products and services
Listings per 10k households
24.0
3% above the U.S.
Spending per listing
$486K
13% above the U.S.
Rank among states
#16 of 51
Market score 55 · Upper middle

A site report maps the hair salons on map listings around any address in Massachusetts by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6,672 hair salons in Massachusetts. Chain locations make up 13% of them, against 14% across the U.S. That comes to 24.0 for every 10,000 households, 3% above the U.S. rate of 23.4.

At $1,165 per household (16% above the U.S. average), households in Massachusetts spend about $3.2B a year on personal care products and services. That works out to $486K per salon, 13% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

The official count of businesses with payroll classed as beauty salons in Massachusetts was 2,569 in 2023, up 3.9% from 2019. That is one for every 1,084 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 150 SBA-backed loans worth $24.1M have gone to businesses classed as beauty salons in Massachusetts.

Among the 50 states and DC, Massachusetts ranks #16 for hair salons, with a Groundwork market score of 55 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (74). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (68).

Every market in Massachusetts for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Massachusetts, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA7411819.0$556K+10.4%#16 of 387
2Worcester, MA6775022.3$497K+3.7%#49 of 387
3Pittsfield, MA6510017.4$572K−1.2%#54 of 387
4Barnstable Town, MA5922521.3$527K+2.4%#107 of 387
5Boston-Cambridge-Newton, MA-NH554,97025.6$478K+2.3%#137 of 387
6Springfield, MA4838320.8$460K+0.2%#198 of 387
Providence-Warwick, RI-MA411,80626.7$393K+2.1%#282 of 387

Small-town markets

Small-town markets reaching Massachusetts, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greenfield, MA685015.8$606K−0.3%#70 of 538
2Vineyard Haven, MA621925.1$498K+3.1%#132 of 538
3Nantucket, MA551732.4$426K+3.6%#216 of 538

Counties

Counties in Massachusetts, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hampshire County, MA6911819.0$556K+10.4%#328 of 2,339
2Franklin County, MA655015.8$606K−0.3%#443 of 2,339
3Worcester County, MA6375022.3$497K+3.7%#547 of 2,339
4Berkshire County, MA6110017.4$572K−1.2%#629 of 2,339
5Plymouth County, MA6046923.1$524K+3.5%#676 of 2,339
6Norfolk County, MA5769424.5$532K+2.2%#808 of 2,339
7Barnstable County, MA5722521.3$527K+2.4%#809 of 2,339
8Middlesex County, MA571,61425.4$510K+2.8%#815 of 2,339
9Dukes County, MA551925.1$498K+3.1%#911 of 2,339
10Bristol County, MA5157324.5$426K+2.9%#1,126 of 2,339
11Hampden County, MA5038320.8$460K+0.2%#1,172 of 2,339
12Suffolk County, MA4974622.8$490K+0.1%#1,224 of 2,339
13Nantucket County, MA491732.4$426K+3.6%#1,242 of 2,339
14Essex County, MA4391429.2$394K+2.3%#1,519 of 2,339

Questions

How many hair salons are in Massachusetts?

Massachusetts has 6,672 hair salons on map listings as of September 2026. 896 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 2,569 businesses with payroll classed as beauty salons in 2023, up 3.9% from 2019. Another 10,853 one-person businesses have no payroll, by official counts.

How much do households in Massachusetts spend on personal care products and services?

About $3.2B a year, or $1,165 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 6,672 hair salons on map listings, it comes to $486K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.

How does Massachusetts compare with the U.S. for hair salons?

Massachusetts has 24.0 hair salons per 10,000 households, 3% above the U.S. rate of 23.4. Spending per salon is $486K, 13% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Massachusetts would have about 7,542, against 6,672 on map listings. There is one business with payroll in the industry for every 1,084 households, against one for every 1,535 across the U.S. The official count rose 3.9% from 2019 to 2023, against +6.0% for the U.S.

Which market in Massachusetts has the highest market score for hair salons?

Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 74 (upper middle). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 68 (upper middle). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 55 for hair salons (upper middle), #16 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Massachusetts. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

All 51 states

Top markets for hair salons across the U.S. · All business types in Massachusetts

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.