Beauty and personal care · Small-town market · Missouri
Hair salons in the Kirksville, MO area
The hair salons in the Kirksville, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #332 of 538 scored small-town markets
#12 of 17 scored small-town markets based in Missouri
- Listings
- 21
- 6 chain locations (29%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $9.1M
- On personal care products and services · $872 a household
- Spending per listing
- $433K
- In line with the U.S.
- Listings per 10k households
- 20.1
- 14% below the U.S.
- Population, 2025
- 29,824
- +1.9% since 2020
See the hair salons around any address in the Kirksville area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 hair salons in the Kirksville area. Chain locations make up 29% of them, against 14% across the U.S. Per 10,000 households, that is 20.1, 14% below the U.S. rate of 23.4.
Households in the Kirksville area spend about $9.1M a year on personal care products and services, or $872 per household, 13% below the U.S. average. That works out to $433K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Kirksville area was 9 in 2023. That is one for every 1,159 households, against one for every 1,535 across the U.S. Another 33 one-person businesses have no payroll, by official counts.
Population estimates show the Kirksville area grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). For hair salons, the Kirksville area has a Groundwork market score of 44 (lower middle): #332 of 538 scored small-town markets and #12 of 17 scored small-town markets based in Missouri.
How the Kirksville area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kirksville area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.1 | 21.0 | 23.4 |
| Spending per listing | $433K | $463K | $430K |
| Households per official establishment | 1,159 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +1.9% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $872 | $970 | $1,005 |
| Median household income | $61,485 | $70,702 | $80,734 |
| Groundwork market score | 44 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 23
- Annual payroll, 2023
- $512K
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 216 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Kirksville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kirksville area
- Population, 2025 estimate
- 29,824+1.9% since 2020
- Households
- 10,433
- Median age
- 35.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 875 sq. mi.
- People per square mile
- 34
- Median household income
- $61,485+46.3% vs. 2015–2019, before inflation
- Average household income
- $88,415
- Median home value
- $162,200
- Jobs located here
- 9,682
- Daytime population
- 28,248Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kirksville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for hair salons, numbered among those based in Missouri (a market based in another state is listed without a number), with the Kirksville area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 37 | 17.5 | $525K | +4.9% | #25 of 538 |
| 2Farmington, MO | 69 | 47 | 18.9 | $455K | +2.1% | #66 of 538 |
| 3Mexico, MO | 64 | 10 | 10.8 | $789K | −1.0% | #101 of 538 |
| 4Hannibal, MO | 64 | 28 | 18.3 | $482K | +0.4% | #111 of 538 |
| 5Sikeston, MO | 60 | 34 | 17.2 | $504K | −0.3% | #150 of 538 |
| Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
| 6Fort Leonard Wood, MO | 54 | 43 | 25.5 | $351K | +0.8% | #235 of 538 |
| 7Rolla, MO | 52 | 40 | 23.1 | $377K | +1.6% | #258 of 538 |
| 8Marshall, MO | 49 | 16 | 19.9 | $432K | −0.3% | #283 of 538 |
| 9Lebanon, MO | 49 | 33 | 22.7 | $363K | +2.5% | #287 of 538 |
| 12Kirksville, MO | 44 | 21 | 20.1 | $433K | +1.9% | #332 of 538 |
Other business types in the Kirksville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons44
- Barbershops
- Nail salons
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Kirksville, MO area?
The Kirksville area has 21 hair salons on map listings as of September 2026. 6 of them (29%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Official counts list 33 one-person businesses without payroll.
How much do households in the Kirksville, MO area spend on personal care products and services?
About $9.1M a year, or $872 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $433K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 10,433 households in the Kirksville area and national spending patterns by income.
How does the Kirksville, MO area compare with the U.S. for hair salons?
The Kirksville area has 20.1 hair salons per 10,000 households, 14% below the U.S. rate of 23.4. Spending per salon is $433K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 1,159 households, against one for every 1,535 across the U.S.
How fast is the Kirksville, MO area growing?
Population estimates put the Kirksville area at 29,824 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,433 households. The median household income in the Kirksville area is $61,485 a year, 24% below the U.S. median of $80,734. That rose 46.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kirksville area scores 44 for hair salons (lower middle), #332 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kirksville area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Kirksville area
Screening a site or an acquisition in the Kirksville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.