Beauty and personal care · Small-town market · Missouri
Hair salons in the Hannibal, MO area
The hair salons in the Hannibal, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #111 of 538 scored small-town markets
#4 of 17 scored small-town markets based in Missouri
- Listings
- 28
- 11 chain locations (39%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $13.5M
- On personal care products and services · $883 a household
- Spending per listing
- $482K
- 12% above the U.S.
- Listings per 10k households
- 18.3
- 22% below the U.S.
- Population, 2025
- 38,969
- +0.4% since 2020
See the hair salons around any address in the Hannibal area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 28 hair salons in the Hannibal area. 11 of them (39%) are chain locations, against 14% across the U.S. That is 18.3 per 10,000 households, 22% below the U.S. rate of 23.4.
Households in the Hannibal area spend about $13.5M a year on personal care products and services, or $883 per household, 12% below the U.S. average. Spread across 28 hair salons, that is $482K per salon, 12% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Hannibal area was 4 in 2023. That is one for every 3,823 households, against one for every 1,535 across the U.S. Another 92 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Hannibal area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). For hair salons, the Hannibal area has a Groundwork market score of 64 (upper middle): #111 of 538 scored small-town markets and #4 of 17 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.
How the Hannibal area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hannibal area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.3 | 21.0 | 23.4 |
| Spending per listing | $482K | $463K | $430K |
| Households per official establishment | 3,823 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +0.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $883 | $970 | $1,005 |
| Median household income | $63,545 | $70,702 | $80,734 |
| Groundwork market score | 64 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $171K
- One-person businesses, 2023
- 92Businesses with no payroll
- Map listings, September 2026
- 2811 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hannibal area
- Population, 2025 estimate
- 38,969+0.4% since 2020
- Households
- 15,293
- Median age
- 41.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 907 sq. mi.
- People per square mile
- 43
- Median household income
- $63,545+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,592
- Median home value
- $163,800
- Jobs located here
- 16,430
- Daytime population
- 37,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hannibal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for hair salons, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 37 | 17.5 | $525K | +4.9% | #25 of 538 |
| 2Farmington, MO | 69 | 47 | 18.9 | $455K | +2.1% | #66 of 538 |
| 3Mexico, MO | 64 | 10 | 10.8 | $789K | −1.0% | #101 of 538 |
| 4Hannibal, MO | 64 | 28 | 18.3 | $482K | +0.4% | #111 of 538 |
| 5Sikeston, MO | 60 | 34 | 17.2 | $504K | −0.3% | #150 of 538 |
| Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
| 6Fort Leonard Wood, MO | 54 | 43 | 25.5 | $351K | +0.8% | #235 of 538 |
| 7Rolla, MO | 52 | 40 | 23.1 | $377K | +1.6% | #258 of 538 |
| 8Marshall, MO | 49 | 16 | 19.9 | $432K | −0.3% | #283 of 538 |
| 9Lebanon, MO | 49 | 33 | 22.7 | $363K | +2.5% | #287 of 538 |
Other business types in the Hannibal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas73
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Hannibal, MO area?
There are 28 hair salons on map listings in the Hannibal area as of September 2026. 11 of them (39%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 92 one-person businesses without payroll.
How much do households in the Hannibal, MO area spend on personal care products and services?
About $13.5M a year, or $883 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 28 hair salons on map listings, it comes to $482K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.
How does the Hannibal, MO area compare with the U.S. for hair salons?
The Hannibal area has 18.3 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $482K, 12% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Hannibal area would have about 31, against 28 on map listings. There is one business with payroll in the industry for every 3,823 households, against one for every 1,535 across the U.S.
How fast is the Hannibal, MO area growing?
Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area scores 64 for hair salons (upper middle), #111 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hannibal area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Hannibal area
Screening a site or an acquisition in the Hannibal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.