Beauty and personal care · County · Missouri
Hair salons in Dent County, MO
How Dent County, MO compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,869 of 2,339 scored counties
#71 of 81 scored counties in Missouri
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.7M
- On personal care products and services · $832 a household
- Spending per listing
- $389K
- 9% below the U.S.
- Listings per 10k households
- 21.4
- 9% below the U.S.
- Population, 2025
- 14,584
- +1.3% since 2020
See the hair salons around any address in Dent County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Dent County is 35 (lower middle), #1,869 of 2,339 scored counties and #71 of 81 scored counties in Missouri. That puts it in the bottom quarter of counties.
Households in Dent County spend about $4.7M a year on personal care products and services, or $832 per household, 17% below the U.S. average. That is about $389K of household spending for each salon on map listings, 9% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 12 hair salons on map listings in Dent County as of September 2026. Chain locations make up 25% of them, against 14% across the U.S. That comes to 21.4 for every 10,000 households, 9% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Dent County, since they leave out counts under 3. Between 2020 and 2025, the population of Dent County grew 1.3%, slower than the U.S. (+3.1%).
How Dent County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dent County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.4 | 21.0 | 23.4 |
| Spending per listing | $389K | $463K | $430K |
| Households per official establishment | n/a | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +1.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $832 | $970 | $1,005 |
| Median household income | $56,312 | $70,702 | $80,734 |
| Groundwork market score | 35 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Dent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dent County
- Population, 2025 estimate
- 14,584+1.3% since 2020
- Households
- 5,618
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 753 sq. mi.
- People per square mile
- 19
- Median household income
- $56,312+33.8% vs. 2015–2019, before inflation
- Average household income
- $73,407
- Median home value
- $167,500
- Jobs located here
- 4,361
- Daytime population
- 13,097Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Dent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Dent County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 71Dent County, MO | 35 | 12 | 21.4 | $389K | +1.3% | #1,869 of 2,339 |
Other business types in Dent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Dent County, MO?
As of September 2026, map listings count 12 hair salons in Dent County. 3 of them (25%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Dent County: counts under 3 are left out. Official counts also show 26 one-person businesses without payroll.
How much do households in Dent County, MO spend on personal care products and services?
About $4.7M a year, or $832 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $389K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,618 households in Dent County and national spending patterns by income.
How does Dent County, MO compare with the U.S. for hair salons?
Dent County has 21.4 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $389K, 9% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Dent County would have about 11, against 12 on map listings.
How fast is Dent County, MO growing?
Population estimates put Dent County at 14,584 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 5,618 households. Median household income in Dent County is $56,312, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dent County scores 35 for hair salons (lower middle), #1,869 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dent County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Dent County
Screening a site or an acquisition in Dent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.